Daniel Staker - How Behavioral Marketing Can Transform Your Advisory Practice
This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Daniel Staker. Daniel Staker is a real-life attorney who ended up working in sales, marketing, and strategy during the Great Recession. He has over a decade of executive-level experience working at organizations from small start-ups to multinational, public companies. He currently is the head of Black Flag Venture, a boutique creative and marketing consulting firm. He lives just outside of Salt Lake with his wife, children, and Banjo the Dog.
Standard Deviations with Dr. Daniel Crosby · Dr. Daniel Crosby, Daniel Staker
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Show Notes
Tune in to hear:
- Why does Daniel Staker call his new book “a book from a breakdown?”
- Why is behavior such a fundamental building block of marketing?
- How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves?
- What does Daniel Staker mean when he says that “people often fail to respect reality?”
- How can we get people to accept reality when emotions are so powerful at distorting one’s perspective?
- What is Daniel Staker’s chapter on “accepting the long haul” about in particular?
https://www.danielstaker.com/book-on-amazon
Compliance Code: 3159-OAS-11/21/2023