Sleeping with Servers
In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters!
Standard Deviation Podcast · Denis Golubovskyi, Juliana Jackson, Simo Ahava
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Show Notes
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- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
- The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
- A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
- Article: Cookie Access With Shopify Checkout And SGTM by Simo Ahava
- Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson
Also mentioned in the Episode
- Stape's blog: https://stape.io/blog
- Stape website: https://stape.io
- Measure Slack: https://www.measure.chat/
Connect with Denis Golubovskyi
This podcast is brought to you by Juliana Jackson and Simo Ahava.