Not best practices again
In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly. We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user consent and the misleading nature of "anonymous" pings used for data modeling. Also ID-Bridging?? WTF is that?! Luckily we stop our ranting to chat with our amazing guest, Els Aerts, a seasoned expert in user research, about the common misconceptions around 'best practices' in Experimentation. OK, we will rant with her too :D If you enjoyed this episode don't forget to subscribe and share it with your friends!
Standard Deviation Podcast · Els Aerts, Juliana Jackson, Simo Ahava
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Show Notes
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
Mentioned in this episode
- Jenn Kunz's tweet re Consent Mode
- Zack Edwards Twitter
- Myles Younger on IABs shenenigangs
- IAB's Tweeting re defeating allegations on data breach
- Simo's article: Consent Granted Reprocesses Previously Denied Hits
Connect with Els Aerts
This podcast is brought to you by Juliana Jackson and Simo Ahava.