MMMbop
In episode 9, Juliana and Simo have Jim Gianoglio over, and we are talking Marketing Mix Modelling. Jim is the Director of Marketing Analytics at Bounteous, focusing on helping clients make smarter decisions about their marketing. He has been a consultant in the digital analytics space for the past decade, and before that, he was in digital marketing and SEO. He currently works with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, using various platforms to help enable the testing and activation of insights.
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Show Notes
Goodies mentioned in the episode:
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases
- Mastering CSS Selectors (Course)
- Google Tag Manager Skill Test by Team Simmer
- Technical Marketing Guide - article by Juliana
- How to audit a GTAG implementation for GA4 - article by Juliana
- Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer
- Join Test & Learn Community
- Connect with Jim on Twitter or Linkedin
- MMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.
- Measure UP Podcast - Jim's podcast about marketing measurement.
- Robyn - Meta'sJim's open source package (in R) for Marketing Mix Modelling
- Lightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling
This podcast is brought to you by Juliana Jackson and Simo Ahava.