It's snowing in June
In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often oversimplify AI and don't always appreciate the hard work data scientists put in. Simo talks about the layers of abstraction in technology, highlighting how users often work with simplified interfaces without realizing the complex work behind them. We’re joined by the awesome Jordan Peck from Snowplow, who shares his journey in the analytics world and provides insights into what makes Snowplow a unique tool. We wrap up by geeking out over big data tools like GCP's BigQuery and how they fit into the marketing analytics puzzle.
Standard Deviation Podcast · Jordan Peck, Simo Ahava, Juliana Jackson
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Show Notes
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
- The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.
- A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
- Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava
- Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson
Also mentioned in the Episode
- Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEA
- GA4Bigquery
- Conversion Jam 2024
- Also Asked Tool: AlsoAsked
Connect with Jordan Peck
This podcast is brought to you by Juliana Jackson and Simo Ahava.