Cookies, ads and regulations
In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about regulatory solutions and their impact on advertisers. We stress the importance of strategic insights in areas like CTV, identity, analytics, measurement, and privacy. The conversation concludes with the necessity of industry-wide standards and potential government involvement in shaping ad tech's future.
Standard Deviation Podcast · Myles Younger, Juliana Jackson, Simo Ahava
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Show Notes
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode <<
- NEW Server Side Course by TeamSimmer (super super updated)
- Listen to Josh Silverbauer's album "Universal Sunset" here
- Join MeasureSlack
- U of Digital Newsletter
- Connect with Myles on Linkedin or on Twitter
This podcast is brought to you by Juliana Jackson and Simo Ahava.