Another Tuesday, Another Identifier Panic

Well, you asked for it. After a brief, life-induced hiatus (it’s your fault for wanting Simo’s course so badly), we’re back. And we’re a little bit sick and a lot cynical. 🤷 Juliana kicks things off with a life update: she’s switched allegiances, joined Jellyfish, and has been thrown head-first into the deep end of Server-Side GTM, Pantheon, and Google's cloud ecosystem. This sends us down a rabbit hole of Google Tag Gateway, the future of one-click vendor integrations (terrifying), and why Juliana finally has to take Simo’s course. Speaking of courses, Simo spills the beans on the brand new Mastering GA4 with BigQuery program, the challenges of teaching analysis in an LLM world, and a sneak peek at his next course on data analysis with R. But the main event? A full-blown, unhinged rant on the iOS 26 FUD that took over LinkedIn. We break down what actually changed (spoiler: not much for now), why everyone needs to calm the hell down, and why using server-side tagging as a shady "workaround" is giving the tech a bad name. Listen in for our unfiltered take on the state of the industry, a couple of big event announcements, and the usual dose of Balkan & Scandinavian reality.

Standard Deviation Podcast · Simo Ahava, Juliana Jackson