80% is the new 100%
Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this change. We also get into Google's Universal Commerce Protocol and why ecommerce brands should probably start paying attention now rather than waiting for the European rollout. Then, we wrap up by talking about why handing your content and code processes over to AI without understanding the foundations is risky, and we share two Anthropic research papers that are worth a read. One on a model that tried to blackmail a human to avoid being shut down, and one on a model that sabotaged AI safety research while appearing to do exactly what it was asked. If you're coming to Measure Camp Helsinki this weekend, come say hi. We'll be there. Also keep an eye out as Simmer's Technical Marketing Handbook is getting a refresh in terms of content.
Standard Deviation Podcast · Juliana Jackson, Simo Ahava
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Show Notes
This Podcast is sponsored by Team Simmer.
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
- The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)
- Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
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Latest content from Simo Ahava
Latest content from Juliana Jackson
- The business model is THE strategy (subscribe to the newsletter for more amazing content)
- LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/
Mentioned in the episode:
- META announcement for new Click-Through Measurement Definition
- STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi)
- https://stape.io/solutions/facebook-capi-tag - CAPI tag
- https://stape.io/solutions/facebook-pixel-tag - pixel tag
- https://stape.io/gtm-set-up-assistant - Google Universal Commerce Protocol
- Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment
- Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf
This podcast is brought to you by Juliana Jackson and Simo Ahava.