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The Jeweler Who Closed Her Store to Find Her Joy: Anne Sisteron on Sobriety, Scaling Back, and Going Viral Over a Quiche
Season 2 · Episode 10

The Jeweler Who Closed Her Store to Find Her Joy: Anne Sisteron on Sobriety, Scaling Back, and Going Viral Over a Quiche

Stacy Phillips and Friends · Stacy Phillips

March 31, 202634m 43s

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Show Notes

In this episode of Stacy Phillips & Friends, Stacy sits down with co-host Abbe Feder — fertility advocate and host of Women's Wellness with Abbe Feder — to welcome Anne Sisteron, the GIA-trained gemologist, fine jewelry designer, and accidental Instagram sensation whose pieces have graced the pages of Vogue, Harper's Bazaar, Forbes, and Elle.

But this isn't just a jewelry story. Anne was born in Paris to Danish diplomat parents, discovered on a beach at 15, shot a worldwide Maybelline campaign, married a man she met in a Parisian nightclub at 17 (yes, same husband — yes, still going strong), and built a Beverly Hills fine jewelry brand and a flagship store that could double as a museum. Then she walked away from all of it.

Because none of it was making her happy.

What followed was a pivot so unexpected it almost sounds made up: a goodbye sale, a scaled-back collection, one Instagram live about a White Lotus-inspired beaded necklace — and suddenly 300,000 highly-engaged followers, sold-out drops, and a new store opening three doors down from the old one. Oh, and somewhere in all of this, she got sober. Three and a half years in, and she'll tell you it's the best thing she's ever done.

✨ EPISODE HIGHLIGHTS

  • From Paris to Beverly Hills — Anne's extraordinary journey from diplomat's daughter to supermodel to GIA gemologist to fine jewelry founder
  • Why she walked away from a multimillion-dollar business with 20-plus employees (and why it was the right call)
  • The goodbye sale, the pivot, and how one Instagram live about beaded necklaces reached Kuwait, Qatar, and beyond
  • From 100K to 300K+ followers in three months — and what changed when Anne started showing up as herself
  • The frittata debate that broke the internet (or at least her comments section)
  • Her sobriety story — hidden for years, life-changing when finally addressed, and the conversation with her son that made it all worth it
  • Manifesting from age 10 — and why feeling worthy is the whole point
  • Her husband: the man who founded LA's top venture capital firm, Upfront Ventures, and the one she'd choose all over again
  • Why closing her store opened everything

🔗 FOLLOW

Stacy Phillips Website: stacydphillipsesq.com/my-podcasts Instagram: @stacydphillipsesq

Abbe Feder Podcast: Women's Wellness with Abbe Feder Instagram: @abbefeder

Anne Sisteron Website: annesisteron.com Instagram: @annesisteron

🕒 TIMESTAMPS

01:13 — Anne's "forever collection" and the earring origin story (spoiler: Stacy bought both colors)

02:33 — Born in Paris, raised everywhere — life as a Danish diplomat's daughter

03:09 — Tea with Diana, the Oval Office, and a childhood that reads like a novel

03:32 — Discovered on a beach at 15 — and why she almost said no to the photographer

05:03 — Eileen Ford comes to dinner in Copenhagen to recruit Anne (her parents said no)

07:33 — When a roadblock is actually a door opening: becoming a GIA gemologist

11:18 — The accidental influencer: why she closed the big store and went back to her roots

13:37 — One Instagram live, sold-out koi necklaces, and reaching Kuwait

14:12 — From 100K to 338K followers in three months — and the moment Brené Brown started following her

17:28 — The crustless quiche that went viral (and the frittata police who came for her)

19:17 — Anne reveals she's sober — three and a half years in, and why it changed everything

26:09 — The conversation with her son that made sobriety worth every hard day

27:22 — Why sobriety made her scrutinize her life — and gave her permission to choose joy

30:29 — Manifestation, worthiness, and the 10-year-old girl who knew she'd lunch at Hotel d'Angleterre one day