EP8 - From pain to product Masterclass with Amanda Thomas
Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass. In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first produ
Stacking the Bricks: Creators and Entrepreneurs You Can Relate To · Stacking the Bricks
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Show Notes
Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.
In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.
We talk about:
- Choosing and narrowing an audience (including some critically counterintuitive lessons)
- How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)
- Designing who your product will resonate with first
- How to develop marketing content (we call them ebombs)
- How to use audience jargon to connect with your audinece
- How to figure out what your audience already knows (and use that to your advantage)
...and a lot more
This recording originally appeared on: https://unicornfree.com/2015/from-pain-into-a-product-a-real-live-coaching-session
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