Shawn ‘Rab’ Fentress finds success in being an unabashed ‘Blerd’ — and encourages others to do the same

Social media has put art and entertainment from all corners of the world in the literal palm of your hand. Manga and anime – Japanese comic books and cartoons – really started hitting mainstream American bookshelves and screens starting in the 1990’s, and cross-cultural exchange has resulted in the development of distinct subcultures, including “blerds” or Black nerds. Shawn “Rab” Fentress, a St. Louis born and raised content creator, is part of the popularization of Blerd culture. He has accumulated hundreds of thousands of followers online for his distinct voice-overs of anime shows, which he calls “hood dubs,” and found success in creating online content with Nappy Boy Network, founded by rapper and singer T-Pain.