From ‘Asian carp’ to ‘copi,’ an ugly fish gets an appetizing marketing makeover
St. Louis on the Air · St. Louis Public Radio
June 30, 202213m 22s
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Show Notes
Asian carp has a new name — copi. The Illinois Department of Natural Resources poured hundreds of thousands of dollars into a rebranding effort and landed on the name “copi,” to reflect the copious amount of the fish that live in Midwestern rivers and streams. Harvest Public Media reporter Dana Cronin joins us to talk about this fish story.