228. Data, Privacy, and Power: How Commercial Information Became the Next Frontier of Global Intelligence with Mike Yeagley
cohort.ID CEO and data security expert Mike Yeagley shares how your advertising data could be a national intelligence concern.
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Show Notes
This week Justin talks with Mike Yeagley. Mike is a graduate of St. Lawrence University and is currently the Chief Strategy Officer for cohort.ID. For the past decade, Mike has been working in a variety of positions to understand and reveal how advertising and marketing data can be both an asset and a detriment in intelligence and targeting operations. He's here today to discuss his work regarding the many ways that data can be bought, sold, and used worldwide, and how anyone can effectively understand change and reduce their own data profiles.
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