19 | Cheering for Themselves: The Rise of Competitive Cheerleading | Part I

In the early 2000s, a group of coaches banded together to try to make cheerleading an official NCAA varsity sport. But it turns out that was no small feat. The torchbearers faced sexism, disrespect, and a powerful corporation hell-bent on keeping cheerleaders on the sidelines. In part one of Cheering For Themselves, reporters Rose Eveleth and Lisa Pollak tell the story of a group of students and parents who went to the mat to develop cheerleading into a recognized sport.