#86 Inside the sports industry with Karen Ramirez - Redefining partnerships in sports sponsorship
Sports CDP Crash Course - Data Talks
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events.
Karen explores the intricate relationship between sports and the gambling industry, reflecting on recent developments and debates around advertising bans. She highlights the changing dynamics of sponsorship, particularly in light of societal shifts towards health and well-being. Drawing parallels to the past bans on tobacco advertising, Karen shares her perspective on the potential for the sports industry to align with sponsors who embody shared values.
Tune in to gain invaluable insights from Karen Ramirez and join the engaging discussion about the intersection of sports and sponsorship.