Season 1 · Episode 12
#12 How to take your segmentation from basic to flawless with a sports CDP
Sports CDP Crash Course - Data Talks
March 22, 20220m 33s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to:
- Selling more tickets and merchandise
- Increasing fan engagement
- Filling up your stadium at every single game
- Building high-value partnerships and sponsorship deals, amongst other things"
In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!