Season 1 · Episode 11
#11 Why having a 360-degree supporter view matters
Sports CDP Crash Course - Data Talks
March 15, 20225m 10s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can:
Identify high-value supporters vs lower value supporters
You can identify potential new supporters and supporters who are ready to jump ship
You will get a clear picture of what your supporters, individually and collectively, like about your organization and what they do not like."
Do you often hear about a "360-degree supporter view" and wonder what it is and why it matters?
Well, in today's episode we answer both questions and more.
You can visit our blog to read more on everything sports, data, sports data platforms, and sports marketing.