SBR 22 Mar 2008
Greg Shaheen, NCAA Sr. VP of Basketball and Business Strategies joins us to discuss the big business of March Madness. Shaheen oversees the NCAA Men's Basketball Tournament and the NCAA's 11-year, $6B contract with CBS. Jason Kint, CBSSports.com Sr. VP...
Sports Business Radio Podcast · Brian Berger
March 22, 200848m 32s
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Show Notes
Greg Shaheen, NCAA Sr. VP of Basketball and Business Strategies joins us to discuss the big business of March Madness. Shaheen oversees the NCAA Men's Basketball Tournament and the NCAA's 11-year, $6B contract with CBS. Jason Kint, CBSSports.com Sr. VP and GM steps into the Technology Lab with us to discuss March Madness on Demand and the ability for fans to watch the NCAA Basketball Tournament on their computers via streaming video and audio.
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