SBR 16 June 2007
Bill Sanders, the VP of Marketing for BDA Sports stops by to discuss the marketing potential for Greg Oden, a BDA client and the likely #1 pick in the upcoming NBA Draft. We also discuss the marketing efforts for Sanders' other NBA clients including S...
Sports Business Radio Podcast · Brian Berger
June 16, 200748m 22s
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Show Notes
Bill Sanders, the VP of Marketing for BDA Sports stops by to discuss the marketing potential for Greg Oden, a BDA client and the likely #1 pick in the upcoming NBA Draft. We also discuss the marketing efforts for Sanders' other NBA clients including Steve Nash, Yao Ming and Carmelo Anthony. Michael Hiestand, the Sports TV columnist from USA Today joins us to discuss the decline of sports on TV. From the NBA Finals to the Stanley Cup Finals to the World Series, there's an alarming trend of historically low TV ratings developing.
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