Inside the Business of Tiger Woods' win at The Masters
Sports Illustrated golf writer Daniel Rapaport (@Daniel_Rapaport) joins us to discuss Tiger Woods' historic and emotional win at The Masters - Woods' 5th green jacket and his 15th major. From the record-setting TV ratings for CBS to the sponsors tha...
Sports Business Radio Podcast · Brian Berger
April 16, 201946m 39s
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Show Notes
Sports Illustrated golf writer Daniel Rapaport (@Daniel_Rapaport) joins us to discuss Tiger Woods' historic and emotional win at The Masters - Woods' 5th green jacket and his 15th major.
From the record-setting TV ratings for CBS to the sponsors that activated most effectively around Tiger's big win, to the impact the win had on Nike's stock, we have lots of data for you for what this win meant to the businesses impacted by Tiger.
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