Universal Extends Theater Exclusivity, Boosts Ticket Sales
Spokane News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Universal Pictures extends theater exclusivity for new movies, now guaranteeing at least five weekends before home release, jumping to seven in January. This move, praised by AMC Entertainment, prioritizes theaters and bolsters the movie theater business. Universals strategy emphasizes theater exclusivity to maintain a strong ecosystem.
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