GM's New Used Car Sales Strategy: CarBravo Platform
Spokane News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
General Motors is revamping its used car sales strategy, scrapping a decades-old warranty program and shifting to the CarBravo online platform. This change, starting in June for Chevrolet, Buick, and GMC dealerships, aims to widen the pool of eligible cars and attract customers who might upgrade to new vehicles. Dealers using CarBravo have seen significant sales increases, with one New York outlet reporting a 52% jump over two years. This shift is a response to Carvanas rapid growth and aims to boost volume and maintain GMs competitiveness in the changing market.
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