Gen Z Revives Malls: Social Spots & Instant Gratification
Spokane News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Gen Z Revives Malls: Seeking Social Experiences and Instant Gratification
Gen Z shoppers are driving a resurgence in mall culture, favoring in-person shopping experiences over online browsing. Mall traffic surged 4.5% in early 2023, with 18-24 year-olds accounting for 62% of general merchandise purchases in stores. Gen Zs mall visits increased by 57% year-over-year, with a preference for value brands and social spaces. Retailers are responding by adding cafes and lounges, transforming stores into community hubs. As Gen Zs spending power reaches $12 trillion by 2030, malls remain poised as social gathering spots for the next generation.
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