David's Bridal's Breaking Bridal: Offbeat Wedding Stories
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Davids Bridal Unveils Documentary Series: Breaking Bridal
Davids Bridal, the wedding dress retailer, launches its own documentary series, Breaking Bridal. The first episode, featuring offbeat wedding stories, drops next week. The series highlights unique choices like a volcano wedding and a Times Square ceremony led by the CEO. This move marks a new chapter for the company, which aims to offer affordable options amid expensive weddings. New CEO Kelly Cook is driving changes, including AI tools for dress recommendations and planning platforms. The series premieres on YouTube and the companys website, with plans to expand to other platforms later this year.
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