Speaking Your Brand: Public Speaking Tips and Strategies

How can you accomplish what you want, from the small to the big? As we gear up for the new year, I’m sure there are things you have on your vision board and list of goals you want to achieve. There are practical, tangible steps you can take (the what and the how). There’s also WHO you want to be, the identity you want to shift into, which is essential to aligning your actions to what you want, creating lasting change, and building self-confidence. My guest is Dr. Kim Foster, who recently graduated from our Thought Leader Academy. Kim was a practicing family doctor for nearly 20 years and a few years ago decided that she wanted to make a big change to become a wellness coach and entrepreneur. You’ll be inspired by her story and her thought leadership message! Kim and I talk about: Her own identity shift from being a doctor to an entrepreneur What helped her to make that shift Her thought leadership message and framework that the WHO is as important as the what and the how to make lasting change How you can start thinking about your own identity Why she decided to join our Thought Leader Academy and what she got out of the experience This episode is part of our podcast series on thought leadership. Links: Show notes at https://www.speakingyourbrand.com/357/ Kim’s website: https://drkimfoster.com/ Kim’s podcast “The Wellness Project”: https://drkimfoster.com/podcast Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox Dr. Kim Foster on LinkedIn = https://www.linkedin.com/in/kim-foster-14362646/ Dr. Kim Foster on Instagram = https://www.instagram.com/drkimfoster/ Related Podcast Episodes: Episode 356: What to Do Now to Position Yourself as a Thought Leader Episode 354: Finding and Developing Your Big I.D.E.A.

We’re continuing our new podcast series on thought leadership. We’ve talked about finding and developing your big idea and what your signature talk should be doing for you. Today we’re diving into what you can start doing now to position yourself as a thought leader. Yes, you can absolutely be a thought leader - and we need you to be! Thought leaders have an interesting idea and they're willing to share it in a bigger way. Most thought leaders are also public speakers because of the built-in authority and credibility you get standing in front of an audience and the broader impact you can make. But, here's the thing: Seeing yourself as a thought leader doesn't come *after* you've done the thing. You need to see yourself first as a thought leader and claim that identity. That's what's going to align your actions and propel you forward. In this episode, you’ll learn: What exactly a thought leader is How people become thought leaders Self-limiting beliefs around claiming an identity, including my own self-limiting beliefs around an identity I need to claim for myself Why *you* can be a thought leader 6 things to do to position yourself as a thought leader How I positioned myself as a thought leader in AI this year Get the 6 steps to position yourself as a thought leader and a lot more in our FREE guide on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/. Links: Show notes at https://www.speakingyourbrand.com/356/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 354: Finding and Developing Your Big I.D.E.A. Episode 355: What a Signature Talk Is and What It Should be Doing for You Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation

We’re continuing our new podcast series on thought leadership. Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you. Any presentation you give *should* be a signature talk. Why? Because any presentation you deliver should be a combination of your expertise + your thought leadership + your personal brand. Your signature talk isn’t a bunch of information on your topic. Your signature talk has a specific purpose for you and for your audience; it should be doing something for you. You’re not there to pass along information and to train your audience, unless you’re doing a workshop, which if you are, that’s great and you should be getting paid for that. This is where I see speakers get stuck in what I call the expert trap. They think they have to train and teach in order to provide value; but when you’re speaking at a conference or at a local group or as a keynote, you’re there to share an experience with the audience, to get them to think about something in a new or different way. In this episode, you’ll hear: Determining what you want your signature talk to do for you The elements that make a transformative signature talk How to put your signature talk together using our Signature Talk Canvas® framework Ways you can repurpose your signature talk Whether you can have more than one signature talk The signature talk I’m working on Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/. Links: Show notes at https://www.speakingyourbrand.com/355/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message with Sharon Ehrlich Episode 288: A Framework for Creating a Signature Talk for Income and Impact Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young

Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us Your idea doesn’t have to be something people have never heard of before; that’s unlikely as most things have been talked about before - and that’s ok! As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership Perhaps you’re not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy. That’s what I’m going to help you with in this episode! Think of me as your idea whisperer. You’ll learn: What a Big Idea is Why too many speakers get stuck with superficial content How to identify your I.D.E.A. using this handy acronym I came up with Examples of Big Ideas from myself, from some of our clients, and from thought leaders you’ll recognize Specific questions you can ask yourself to get started developing your Big Idea Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/. This episode is part of our new podcast series on thought leadership. Links: Show notes at https://www.speakingyourbrand.com/354/ Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 339: Using Public Speaking to Influence Social Change with Tanya Golash-Boza, PhD Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice

Many accomplished professional women come to a point in their lives where they struggle to balance their personal and professional responsibilities. Whether it’s their high-pressure career, raising children, caring for aging parents, or all of the above, it can often feel like you lose control over your lives and yourself in the process. On this week’s podcast guest, Sharon Ehrlich, a former hospital administrator, English teacher, and professional at IBM and now an executive coach, and our lead speaking coach Diane Diaz chat about the challenges Sharon faced when she felt she was losing control of her life while juggling her role as a mother, caring for a disabled parent, and managing her demanding professional life and how she came to realize the importance of setting boundaries and prioritizing her needs. Sharon, a graduate of our Thought Leader Academy, shares how the program helped her gain clarity and direction for her message. She talks about her transformative experience during her VIP Day, where she worked intensively on her signature talk. The result was a powerful framework for her talk - OWN (Observe, Weigh, Negotiate) - which she used to regain control of her life and now shares to help other women do the same. In this episode, Sharon and Diane talk about: Sharon's journey from hospital administration to IBM leader to executive coach, and her life-changing move to Austria Her struggle with balancing her personal life and professional commitments and how very long (6-hour!) hikes helped her find clarity and a way forward How empowering others, both personally and professionally, can lead to growth and free up our own time The creation and application of her O.W.N. framework (Observe, Weigh, Negotiate) during her VIP Day How the Speaking Your Brand Signature Talk Framework that she learned in the Thought Leader Academy helped her to create an entirely new talk, boosted her confidence, and enabled her to deliver a powerful talk that got rave reviews . . . and leads! Links: Show notes at https://www.speakingyourbrand.com/353/ Sharon’s website: https://livingwhileleading.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Sharon Ehrlich (guest) = https://www.linkedin.com/in/sharonehrlich1/ Related Podcast Episodes: Episode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy Carlson

I recently had the honor of attending the TEDWomen conference in Atlanta, Georgia. Over 3 days, I heard 35 speakers deliver their TED talks, on topics ranging from democracy to abortion rights, menopause to artificial intelligence. Of course, as I was sitting in the audience, I was taking lots of notes on each speaker, how they structured their talk, the elements they included, and how they delivered it. I’ve taken those notes and identified 7 key things the best speakers do. Whether you’re delivering a TEDx talk, a keynote, a conference session, or a business presentation, you can use these 7 things to make your talks impactful and memorable. Links: Show notes at https://www.speakingyourbrand.com/352 Sign up for our Storytelling workshop on November 16: https://www.speakingyourbrand.com/storytelling-workshop/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 277: The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester

From Barbie and the Super Models to Beyonce and Taylor, women and the influence they have on culture and the economy are being seen and talked about everywhere. Since here at Speaking Your Brand we're all about amplifying and championing women's voices and advocating for gender equality, we figured it was time to give our own hot takes. Along with all the positive gains women have made, we know that there has also been a considerable backlash, both culturally and legally, most noticeably in the overturning of Roe v. Wade last year and in the states that have since passed laws restricting women's reproductive health care rights. It's easy (and accurate) to blame lawmakers and voters who vocally support such restrictions and want to turn the tide back. But what about those who do support women yet do so in myopic ways? That's why I call "country club feminism." In this episode, Diane Diaz and I talk about: The “rad trad” movement on TikTok and what it means about feminism How we define feminism The Barbie movie, from the visual impact to the satire to the overt feminist message Taylor Swift and the backlash she’s receiving for being a powerful, independent woman as she’s dating an NFL player The new documentary “The Super Models” on AppleTV+ and what it says about female beauty and power What we’re calling “country club feminism”, how it reinforces the status quo, and what to do instead Clearly, we are using our voices and that’s what we want you to do too! (This episode was recorded on October 5, 2023.) Links: Show notes at https://www.speakingyourbrand.com/351/ Register for our live online workshops on Zoom this fall = https://www.speakingyourbrand.com/workshops/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 277: The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart Episode 216: Why We're #ChoosingWomensVoices - and You Should Too Episode 191: Women in Politics and the Public Sphere with Rep. Anna V. Eskamani Episode 163: A Feminist Approach to Public Speaking

In the last episode, I talked about connecting your personal brand and your thought leadership Your stories and experiences are integral to both. Your stories connect you with your audience. Have you ever heard a speaker share a story and have one of these reactions: #1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation. -OR- #2: Why is this person telling this story? I don't get how this relates to the rest of their content or why I should care or this feels icky. You don't want to end up being the speaker where the people in the audience are having the second reaction. You want your stories to have purpose and meaning and be of service to your audience. In this episode, Diane Diaz and I talk about: Contrived vulnerability (your audience can tell) What contrived storytelling sounds like and feels like The elements of authentic storytelling Examples of authentic storytelling, from our clients and from our own talks Links: Show notes at https://www.speakingyourbrand.com/350/ Register for our live online workshops on Zoom this fall = https://www.speakingyourbrand.com/workshops/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Episode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy Carlson Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever. Potential clients and event organizers can easily find lots of experts in what you do. What you want them to realize is what sets you apart and why they should pick you. That’s where your personal brand and thought leadership come in. I know you want to have a positive impact on the world and you may feel like cultivating a personal brand is unnecessary or self-indulgent or you just don’t have time for it. But, here’s the thing: you have a personal brand, everyone does. It’s how other people would describe you; not just your qualities like are you smart, kind, professional, but also what matters to you. Do people know what matters to you, the better world you imagine? In this episode, you’ll hear: How your business connects to your thought leadership How your personal brand connects to your thought leadership Example from my own personal brand and thought leadership Pushback I got early on when I started my business about a particular aspect of my personal brand Finding the consistency and commonality among all of the threads in your career What humans have over AI when it comes to storytelling We’re doing a NEW workshop series this fall live on Zoom. Join us in October for personal branding and brand voice; in November for storytelling; and in December for using AI tools for speaking. Get all the details and register at https://www.speakingyourbrand.com/workshops/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/349/ Register for our live online workshop on Zoom on October 26th to build your personal brand plan and define your brand voice = https://www.speakingyourbrand.com/workshops/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 259: Connecting Your Business and Your Thought Leadership Personal Brand podcast series, episodes 332-335

When you step on stage, I know you want to feel comfortable and confident, to project authenticity and energy. Developing your confidence and stage presence happens both externally and internally. When your content and your delivery are aligned, you can have a bigger impact on your audience with your message. This is what I talk about with my guest, Dr. Christina Madison. Christina has delivered a TEDx talk and has been on TV over 250 times, including two appearances on Good Morning America. I’ve known Christina for nearly two years: we worked together on her TEDX talk and she attended our in-person client retreat. In this episode, we talk about: Why Christina said ‘yes’ to her first TV appearance How what you’re wearing can make a big difference in how you feel on stage Embodying the qualities you want to feel and portray Taking care of yourself so you are at your best for your speaking engagements What it looks like to feel authentically you This is the final episode in our new podcast series to help you up level your in-person speaking skills. Want to work with us and practice on our stage? Registration is now open for our 3-day in-person client retreat speaking accelerator coming up in February 2024 in Orlando, Florida. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. About My Guest: Christina Madison, PharmD, FCCP, AAHIVP is an award-winning clinical pharmacist. She is a clinical pharmacist specializing in public health with a focus on communicable disease, gender-based health, and professional development. She founded The Public Health Pharmacist®, PLLC, a public health consulting firm, in 2019. Dr. Madison has been featured in over 250+ on-air TV appearances related to public health including being featured on Good Morning America (GMA3 – What You Need to Know) and a panelist for the COVID-19 What Works Summit at The White House. Dr. Madison is currently an Associate Professor of Pharmacy Practice with Roseman University of Health Sciences (RU), College of Pharmacy and the Public Information Officer and Chief Pharmacist for Wellness Equity Alliance. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/348/ Christina’s website (you can see her TEDx talk and GMA appearances): https://www.thepublichealthpharmacist.com/ Solita Roberts’ image stylist: https://styletoimpact.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Register for our in-person client retreat = https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Christina Madison (guest) = https://www.linkedin.com/in/drchristinamadisonthepublichealthpharmacist Related Podcast Episodes: Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison

Registration is open for our in-person client retreat speaking intensive coming up February 26-28, 2024, in Orlando, Florida. We are already half-full (it's limited to 12 women). Get all the details and apply at https://www.speakingyourbrand.com/retreat/. Our speaking workshop is for you if ANY of these apply: You want to speak at conferences and events and increase lead generation at your presentations You want to attract paid speaking engagements and raise your speaker fees You'd like to do a TEDx or keynote talk one day You know how important your message is and you want to truly connect with your audience You want to feel more comfortable and confident as a speaker You imagine walking onto a stage with calm and joy, delivering your talk while having fun engaging the audience, and then leaving the stage knowing you nailed it During the 3 days we'll be together, we'll guide you through exercises and activities designed to help you build the skills and confidence you need to become an impactful public speaker. You'll learn how to: Develop a strong, authentic speaking voice and style Tell compelling stories and engage your audience from your opening to your closing Use body language and vocal variation to enhance your message Incorporate props and multimedia to add depth and dimension to your talk Connect with your audience and build rapport Handle nerves and feel much more comfortable and confident in your body Here's what you get: Identifying and writing/outlining your best speaking segments (opening, closing, key stories, audience engagement) Instruction on body movement, vocal variation, and use of the stage, props and multimedia Lots of time to practice on our stage and get our coaching and feedback (we are very kind and encouraging!) Understanding your natural speaking style and amplifying it to build your confidence Professional filming so you have an edited video and clips of you speaking for your speaker reel, website, LinkedIn profile, etc. What's included: Personalized, hands-on coaching and feedback to 10x your speaking skills Fun and intentional exercises and practice sessions on our stage Professional filming of your speaking segments (you'll get the raw video files plus an edited video about 10 minutes long) Printed workbook + speaker kit Healthy food! Lunches and dinners on all 3 days (plus snacks, coffee and tea) Quality time with an incredible group of supportive women (there's nothing like being in person to form long-lasting bonds) If you would like to join us, please complete the application at https://www.speakingyourbrand.com/retreat/ so we can schedule a Zoom call to talk and answer your questions. You can hear from some of the women who've attended our past retreats in these episodes: Episode 347: The Power of REAL Practice to Transform Yourself as a Speaker with Dr. Nicole Rochester, Debby Kerr-Henry, and Terese Bottner Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson Episode 311: 10x Your Speaking Skills with Joy Spencer and Betsy Jordyn

We’re continuing our podcast series to help you up level your in-person speaking skills. Imagine you’re standing on stage, looking out at the audience, and feeling 100% confident in your content and delivery. You’re moving fluidly, getting into your stories, engaging with your audience, and feeling connected to them. You can absolutely do this - but it takes the *right* kind of practice. Most speakers practice the wrong way. The result is that they rely on their notes, their nerves get the best of them, and they stand like a statue and don’t move around (or even worse, they see-saw in place). Doing the right kind of practice can make all the difference, which is what we’re talking about with our retreat clients Dr. Nicole Rochester, Terese Bottner, and Debby Kerr-Henry for a roundtable discussion on how they’ve transformed as speakers. You’ll learn: Our embarrassing moments on stage Why most speakers practice the wrong way and what to do instead Developing stage presence Getting more comfortable using the stage Feeling confident *not* using notes or a script The impact of practicing on our stage and getting feedback at our in-person retreat This is the audio from a live show we did last week. You can watch the video on LinkedIn or YouTube. Want to work with us and practice on our stage? Registration is now open for our 3-day in-person client retreat speaking accelerator coming up in February 2024 in Orlando, Florida. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/347/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Register for our in-person client retreat = https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Nicole Rochester (guest) = https://www.linkedin.com/in/nicole-rochester-md/ Terese Bottner (guest) = https://www.linkedin.com/in/terese-cooke-bottner-78225a10/ Debby Kerr-Henry (guest) = https://www.linkedin.com/in/debkerrhenry/ Related Podcast Episodes: Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester Episode 273: How to 10x Your Speaking Skills

Did you know that you will get *more* speaking gigs if you focus on your delivery as well as your content? Your body movement, use of the stage, and vocal variation are all essential to become a compelling and in-demand speaker. My guest today is Victoria Moran, an incredible speaker, author and podcaster, whom I’ve known for nearly 10 years, so I’m thrilled to have her on the show. In this episode, Victoria and I talk about: Getting started as a professional speaker What she learned from acting training How she uses body movement and dance in her speaking engagements (even though she’s not a dancer, as she admits!) Why your delivery as a speaker will get you more (and better) gigs The important use of vocal variation when telling stories Her favorite speaking experience Her worst speaking experience and what she learned I know you’re going to get lots of great ideas for your own speaking engagements! This is the second episode in our new podcast series to help you up level your in-person speaking skills. Want to work with us and practice on our stage? Registration is now open for our 3-day in-person client retreat speaking accelerator coming up in February 2024 in Orlando, Florida. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. About My Guest: Victoria Moran started writing for teen magazines at 14 -- she met the Beatles! -- and for health publications after she went vegetarian at 19. Speaking for groups, plus lots of radio appearances, followed the writing. Victoria is now the author of 13 books including Creating a Charmed Life and Fit from Within. She was featured twice on Oprah, produced the 2019 documentary A Prayer for Compassion, and she's presented for audiences including Speaking of Women's Health, Toyota Women's Conferences, and the Parliament of the World's Religions. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/346/ Victoria’s websites: https://victoriamoran.com/ and https://mainstreetvegan.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Register for our in-person client retreat = https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Victoria Moran (guest) = https://www.linkedin.com/in/victoriamoranauthor/ Related Podcast Episodes: Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson Episode 249: The Relationship Between Speaking and Performance with Carol Cox

How do you keep your audience engaged throughout your talk or presentation? There are basic strategies like asking questions of the audience, but there are more ways to keep your audience interested and engaged. This is what I talk about with my guest and client, Katie Anderson. Katie has been around the world, from Portugal to Poland to Brazil, speaking to audiences of all sizes. In this episode, Katie and I talk about: Strategies she has used that have worked well to keep audiences engaged Fun things she has tried The importance of storytelling, performance, and stage presence A recent challenging speaking engagement that really tested her speaking skills (no surprise to me, she aced it!) How attending our in-person client retreat speaking accelerator dramatically improved her skills and confidence This is the first episode in our new podcast series to help you up level your in-person speaking skills. Registration is now open for our 3-day in-person client retreat speaking accelerator coming up in February 2024 in Orlando, Florida. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. About My Guest: Katie Anderson is an internationally recognized leadership and learning coach, consultant, and professional speaker, best known for inspiring individuals and organizations to lead with intention and increase their personal and professional impact. Katie is passionate about helping people around the world learn to lead and lead to learn by connecting purpose, process, and practice to achieve higher levels of performance. Her book Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning is an international #1 Amazon bestseller. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/345/ Katie’s website: http://kbjanderson.com/ Katie’s photos speaking at the Lean Institute Brasil Summit: https://www.linkedin.com/posts/kbjanderson_how-do-you-respond-when-the-plan-you-had-activity-7077025294229909504-dZ-j Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Register for our in-person client retreat = https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Katie Anderson (guest) = https://www.linkedin.com/in/kbjanderson/ Related Podcast Episodes: Episode 280: Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson Episode 249: The Relationship Between Speaking and Performance with Carol Cox

I know you enjoy speaking - AND you want to make sure you’re getting an ROI from it. Your ROI can come from getting paid to speak and/or from getting leads and clients from your presentations. If you don’t consistently get leads from your presentations, there are a few things you can do to make that more likely to happen. You may think your audience doesn’t want to be sold to, but that may not be the case. You also may not be sure how to go about letting event organizers know that you have a speaker fee. In this episode, I share with you: 3 ways to increase leads from your presentations What to do even when conferences say “no selling from the stage” The one thing to do that is GOLD 3 things to do to get paid to speak Why many speakers don’t charge or don’t charge enough Examples to inspire you About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/344/ Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 289: Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

I often hear from clients that they feel like their topic isn’t unique, that what they would present on others have already been said. And they’re right: That will always be the case - there are always going to be lots of people out there who do or say something in the same umbrella as you. What you need is an IDEA, not just a topic. Ideas look for a messenger - and it’s up to you to activate the idea. YOU are the messenger your audience needs to hear. In this episode, I share with you: Why ideas are so important The four layers of thought leadership The different ways ideas can come to you What can stop you from activating an idea Inspiration from Elizabeth Gilbert’s book “Big Magic” Why Greta Gerwig was *the* messenger the Barbie movie needed About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/343/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Mentioned: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Elizabeth Gilbert on the On Being podcast KLF: Chaos Magic Music Money by JMR Higgs “Who says big ideas are rare?” by Malcom Gladwell Related Podcast Episodes: Episode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy Carlson Episode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Episode 262: The Four Layers of Thought Leadership with Carol Cox Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power with Carol Cox

I *almost* got stuck in the expert trap when I was creating my recent presentation for MAICON called Maintain Your Brand Voice Through AI Personalization and Storytelling.​ I had lots of slides filled with examples and case studies. Useful, sure, but not impactful or memorable. I knew it was missing heart and soul. Fortunately, I took my own advice :-) and saved myself from the expert trap. Attendees loved my session - they said it was “fantastic, amazing, and valuable." In this episode, I share 3 specific things I did to escape the expert trap to create an impactful and memorable presentation, plus one more bonus thing that made a huge difference. I know you want to create and deliver outstanding presentations, get excellent feedback from attendees and the event organizers, stand out and get noticed, and get leads plus more speaking invitations. You don’t want to get stuck in what I call the expert trap. The expert trap shows up in a few ways: as an information dump; no unique framework or methodology tying everything together; no vision or mission or thought leadership message; and no opinions or stances on your topic. Listen in to hear what you can do to make sure your presentation provides value to your audience and gets you noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/342/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Get on the interest list for our in-person client retreat speaking intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

Raise your hand if you’re used to giving presentations chock full of information, facts, and figures? You are not alone! Many of us get comfortable doing this, probably because that’s how we got started as speakers and presenters. But, your audience doesn’t need to hear tons of facts and figures; they need to understand the big picture of your topic, how it relates to them, and what they should do next. This is precisely the evolution that our guest, Judy Carlson, did while she was in our Thought Leader Academy. She worked with our lead speaking coach, Diane Diaz, to create her new signature talk and framework. In this episode, Diane sits down with Judy to chat about her goal to do more public speaking and how she developed her unique framework and signature talk. Judy also shares about her career path, personal story, and what she learned from her time in the Thought Leader Academy. Plus, she gives us the lowdown on her VIP Day and how her awesome WEAVE framework came to be. You’ll love this story! Here's the scoop on what you'll hear in this episode: Why Judy decided to step up her public speaking game now Judy's reasons for wanting to switch gears from training to thought leadership in her speaking How Judy's personal story influenced her unique message and framework, to help her stand out from the crowd in her industry The inside story on Judy's time in the Thought Leader Academy and her biggest takeaways The step-by-step process we followed to create Judy's WEAVE framework - hint: WEAVE wasn't our first idea What Judy thought her VIP Day would be like and what it was actually like Our Thought Leader Academy is currently open for enrollment for our next start date of August 29, 2023. About Our Guest: Judy Carlson is an independent lifetime wealth strategist, investment advisor representative, and life insurance professional. She has 40 years of experience as a CPA and has owned her own independent financial firm for the past 12 years. Her mission is to help individuals and families protect their assets and preserve their wealth throughout their lifetimes and legacy. Judy went from being a successful CPA in Corporate America to a stay-at-home mom to losing almost everything financially. She brings a fresh perspective to taking control of your money no matter what financial decisions you’ve made in the past. Judy loves helping her clients become aware of their financial options through her education. As their guide, Judy helps her clients decide what’s best for their money. Together they custom design and build unique lifetime wealth and legacy plans. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by Diane Diaz, our lead speaking coach. At Speaking Your Brand®, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/341/ Judy’s website: https://judycarlson.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Judy Carlson (guest) = https://www.linkedin.com/in/judycarlsonfinancialadvisor/

Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice. If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more deeply with my audience?', then this episode is for you. We're going to explore what a brand voice is, why it's so crucial to your business, and how you can develop and refine your own unique voice. This episode is based on the presentation I recently gave at MAICON, the Marketing AI conference. I share: What a brand voice is (more than tone and personality) Why we need to think about brand voice as we use AI writing tools like ChatGPT The problem with ‘Generic Internet Voice’ in LLMs What’s your M.E.M.E.? Defining your brand voice using our Brand Voice Canvas™ Case studies for Your ‘Brand AI’ Using regular ChatGPT & fine-tuned GPT-4 Integrating storytelling into your AI content About Us: The Speaking Your Brand® podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/340/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Podcast Series on Personal Branding Episode 313: How to Thrive in the Age of A.I. Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World

I talk a lot about the power of public speaking for building brand awareness, generating leads, and becoming known in your industry. The other power of public speaking is to influence social change. Throughout history, public speakers have inspired us about what's possible, from JFK's moon speech to MLK's I have a dream. TED speakers have done this for us for the past 15+ years: getting us to think differently about important issues. When one of our former clients and Thought Leader Academy grads, Tanya Golash-Boza, emailed me a few months ago about collaborating with her on a project, I jumped at the chance. Tanya decided to put on an event called Change the World Through Research through the University of California Washington Program (UCDC), where Tanya is the Executive Director. We worked closely with the selected faculty members to create their 10-minute TED-style talks to showcase their research. I know it was a challenge for them to condense all that they know into 10 minutes - which is where we came in as their coaches! We helped them identify their throughline, integrate their personal stories (so important!), and create a talk that took the audience along their journey of discovery. I invited Tanya on the podcast to talk about: Why she decided to put on this event for faculty to share their research Why she wanted them to do 10-minute TED-style talks instead of traditional presentations Why she wanted to collaborate with us at Speaking Your Brand to provide coaching and training for the speakers The importance of integrating personal stories, even in research/policy-based talks Lessons for event organizers How the event went and what’s next Check out my LinkedIn post with photos of the speakers at https://www.linkedin.com/feed/update/urn:li:activity:7077625577079218176/. About My Guest: Tanya Golash-Boza is the Executive Director of the University of California Washington Center and a Professor of Sociology at the University of California, Merced. She is the author of six books that engage with issues such as racism, immigration policy, human rights, and race in Latin America. Her latest book, to be published with the University of California Press, is: Before Gentrification: The Creation of DC's Racial Wealth Gap. Tanya’s work deepens our understanding of systems of oppression and exploitation. She has spent her scholarly career working to understand how racism intersects with capitalism and how our legal system creates and upholds inequities. She uses this knowledge to tell stories of people and of systems to help colleagues, students, readers, and listeners understand how racism and capitalism structure our lives and what we need to do to change this country and the world. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/339/ ​​Tanya’s TEDx talk: https://youtu.be/eakUZX-pRCQ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Tanya Golash-Boza = https://www.linkedin.com/in/tanyagolashboza/ Related Podcast Episodes: Episode 211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

What does the journey look like to evolve from an expert presenter to a sought-after speaker and thought leader? How can you escape what I call “the expert trap” and make the shift into thought leadership? My guest and Thought Leader Academy graduate, Teri DeLucca, PhD, has done exactly this. I know you’ll be inspired by Teri! In this episode, Teri and I talk about: Why she started her business a few years ago Her initial reluctance to share personal stories and be vulnerable - and what changed her mind Her desire to escape “the expert trap” and go beyond her comfort zone of academic presentations The impact storytelling and vulnerability has had on her, her business, her customers, and her audiences Why she joined the Thought Leader Academy and what she got out of it The elements we’ve worked on together to create her signature talk, from incorporating humor and video clips to coming up with an acronym and planting sales seeds for her offer About My Guest: Dr. Teri DeLucca is the Founder and CEO of Impact Early Education, a professional development institute for the preschool industry. She completed a dual PhD in developmental psychology and educational psychology from the University of Florida where her research focused on the cognitive, social, and academic development of children. She previously worked as a research scientist for a children’s early literacy intervention program and then accepted an applied position as Vice President of Operations for a system of preschools and extended day programs. Her work has been recognized by multiple awards including the Sigma Xi Women in Science Award, Academic Pediatric Association’s Young Investigator Award, the Institute of Education Sciences Randomized Trials Award, and most recently she was recognized as one of the Top 40 Under 40 Business Leaders locally. Dr. DeLucca is a member of the John Maxwell Leadership Team and is a John Maxwell certified speaker. She is also a graduate and certified speaker through the Speaking Your Brand Thought Leader Academy. Dr. DeLucca just completed her Presidency with The Junior Service League of St. Augustine, which is a local women’s volunteer organization. She enjoys serving the community both locally and abroad and her favorite volunteer endeavors are serving at a children’s home in Guatemala for several years and serving with the Big Brothers Big Sisters program. She has been matched with her “Little” sister Hannah for 18 years now! Above all else, the most important role she has is that of mom to two wonderfully amazing boys, who never let her take life too seriously. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/338/ Teri’s website: https://impactearlyed.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Teri DeLucca = https://www.linkedin.com/in/teri-delucca-ph-d-46b296200/ Related Podcast Episodes: Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World with Carol Cox Episode 307: From University Lecturer to Thought Leader with Heather Hausenblas, PhD

I strongly believe that sharing your story transforms not only your audience, but also yourself. You and your audience discover that you’re not alone and that change is possible. From the consciousness-raising circles of the women’s movement in the 1970s to present-day campaigns for policy and legislative changes, our stories can make a profound difference. My guest today is Karen Keene, who is a pillar of the Orlando, Florida, community. I’ve known Karen since 2016 when I went through one of the women’s leadership programs, Athena NextGen, that she runs. Karen recently graduated from our Thought Leader Academy, where we worked together to create her keynote so she can share her story of courage and resilience to her audiences. In this episode, Karen and I talk about: The tragic event that happened to Karen in March 2020 Finding her purpose and calling Making the decision to share her story through speaking engagements The framework we developed for her keynote Karen’s experience in the VIP Day and what she learned going through the Thought Leader Academy About My Guest: Karen Keene’s life was blown apart when she was nearly killed in a home invasion on March 8, 2020. But after 23 life-saving surgeries by Orlando Health’s Dr. Michael Cheatham, who leads the only Level One Trauma Center in Central Florida, Karen is well on her way to recovery, and plans to work to end gun violence in the U.S. Karen’s harrowing experience and the daily struggles she fought to keep moving forward thrust her into finding her true calling. Each of us experiences personal setbacks that can shatter our world and test our endurance. But these tragedies, while agonizing, can be our greatest teachers, the catalysts for transformation. Karen’s professional experience spans more than 28 years as the senior marketing executive and public policy expert for international and regional law firms. She has led multi-faceted teams in client development, strategic planning, branding, external affairs, and media relations. Karen is the Founder and Chief Strategic Advisor of ATHENA Orlando Women’s Leadership, Inc. To date, 400 women are alumni of the ATHENA NextGen masterclass series and they're rising to the top of Orlando's businesses and non-profit organizations. It's changing the course for how women lead. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/337/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Karen Keene = https://www.linkedin.com/in/karen-keene-profile2023/ Related Podcast Episodes: Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer Episode 263: Finding the Emotional Heart of Your Message with Carol Cox Episode 230: Use Your Story for an Inspirational Talk with Tanea Smith Episode 137: The Missing Ingredients in Your Stories with Carol Cox

This episode airs the week of our 4th of July holiday in the United States, so I thought I’d take this opportunity to re-air one of my favorite episodes. If you want to go from being a good speaker to a great one, there are key elements to infuse into your content and delivery. Three years ago, during the July 4th holiday weekend of 2020, I was at home with not much to do since we were all still in the throes of the COVID-19 social distancing. Luckily, that weekend, “Hamilton: The Musical” (filmed from the Broadway production) aired on Disney+. I was instantly transfixed. I knew I would like the play, but didn’t realize I was going to love it. In this episode, I talk about “Hamilton” the play and the production and what we can learn from it as speakers. Why study the play? After all, as speakers, we’re not acting in a play or singing in a musical. We’re speaking to grow our audiences, build our businesses, generate leads, get paid. I don’t know about you, but I’ve seen a lot of so-so and boring presentations. Your presentations shouldn’t be flat - they can be fun and engaging and they should be layered - and speak to universal themes. In this episode, I share what I saw as I watched “Hamilton” as well as what I learned from reading the amazing book called “Hamilton: The Revolution” that gives behind the scenes of the creation and production of the musical. You can listen to this episode whether you’ve seen Hamilton or not. If you haven’t, this episode will hopefully inspire you to watch it! (This episode originally aired in November 2020 as episode 197. It’s a must-listen!) About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/336/ Book “Hamilton: The Revolution” = https://www.amazon.com/Hamilton-Revolution-Lin-Manuel-Miranda/dp/1455539740/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand with Carol Cox

We’re wrapping up our podcast series on personal branding. Today we're diving into how to amplify your personal brand. You've started to define it, you're building it, and now, how can you leverage public speaking to really become a sought-after authority? We're going to explore strategies that work - like how to find speaking engagements that are right up your alley, ways to refine your public speaking skills, and tips on using speaking opportunities to enhance your personal brand. In this episode, Diane Diaz, our lead speaking coach, and I talk about: Why public speaking is the fastest way to build authority and credibility for yourself The journey from getting started with speaking to landing bigger stages Strategies to lessen fears and nerves around public speaking The benefits of speaking to local groups, even if they don’t have your ideal client in them Using storytelling to make your presentations memorable Tips for creating your speaker reel, even if you don’t have professional video clips (yet!) Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/335/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 251: What Makes Public Speaking Unique as a Medium Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader Episode 333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline Episode 334: Styling Your Personal Brand: Be Comfortable and Confident in Any Room

We’re continuing our podcast series on personal branding. Imagine you have a speaking engagement coming up: What do you wear? How does what you wear reflect and reinforce your personal brand? Our guest in this episode is Solita Roberts, who is an image stylist, LinkedIn Top Voice, and in the first class of LinkedIn’s Creator Accelerator Program. Diane Diaz, our lead speaking coach, talks with Solita about: How our style and clothing (and shoes!) connect to our personal brand What to consider when selecting what to wear, whether it’s on stage or to a networking event Why Solita doesn’t believe in clothing basics And more! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Our Guest: Solita Roberts is the creator of Style To Impact, an image consulting company that advises Women of Color and entrepreneurs on how to transform their image and style to authentically reflect their individuality and confidence. Solita has worked with TEDx speakers, lawyers, and financial advisors to elevate their image and style to match their influence and impact. Solita is also Client Concierge at Speaking Your Brand. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/334/ Solita’s website = https://styletoimpact.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Solita Roberts = https://www.linkedin.com/in/solitacroberts/ Related Podcast Episodes: Episode 294: Attracting a Diverse Clientele with Solita Roberts

We’re continuing our new series on personal branding. If you caught our episode last week, we dug deep into defining what a personal brand is. We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience. Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person. In this episode, Diane Diaz, our lead speaking coach, and I talk about: How we built our personal brands when we started our businesses in 2015-2016 The importance of consistency Why you shouldn’t discount jobs or businesses you’ve had in the past, even if they don’t feel like they are relevant to what you do now Strategies for attending events and networking as an introvert What to do after attending an event to nurture relationships with the people you met Tips for building your personal brand online, especially on LinkedIn Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/333/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader

We’re kicking off a new series all about personal branding. Do you know you have a personal brand, whether you're aware of it or not? Now more than ever, your personal brand is essential. We're all swimming in a sea of online content, from social media posts to podcasts and videos, and even AI churning out more stuff. How do you stand out in that crowd? How can you connect with the people you most want to connect with so that they understand who you really are, what matters to you, and then how they align with that? We know it can be confusing about what personal branding actually means. How slick and buttoned up does your personal brand need to be? Does it feel superficial or like a facade to have a personal brand? How does your personal brand connect with your company brand? That's why we're doing this series on personal branding. It's a perfect match with thought leadership and public speaking. So, let's navigate this together and help you make your mark in your world. In this episode, Diane Diaz, our lead speaking coach, and I talk about: What a personal brand is What it looks like to define your personal brand Our 3 C’s of personal branding How to determine what your personal brand is currently And more! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/332/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World with Carol Cox Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 293: The True Value of Your Personal Brand with Monique Bryan

We are wrapping up our podcast series on Using Your Voice with a very special guest. Sharon McMahon is a former high school government and law teacher whose Instagram went viral in 2020 (she now has over 1 million followers!) and who is the host of the podcast Here’s Where it Gets Interesting. Sharon is “on a mission to combat political misinformation by sharing non-partisan facts about the US government and democracy.” Our lead speaking coach Diane Diaz is a super fan of Sharon and has been following her since the 2020 election season. Diane reached out to Sharon who graciously agreed to chat with Diane and share with us how she started using her voice where she was with what she knew. In this episode, Sharon shares how her journey began with one small post on her Instagram about wanting to change one person’s life through a monetary donation and has since grown into 1 million followers on Instagram and a community of people, lovingly dubbed the Governerds, who’ve raised over $7 million for various causes. Diane and Sharon talk about: How Sharon’s podcast was born out of her audience demanding more content than she could share on Instagram Why Sharon decided to write a book Why Sharon challenges the notion that small contributions are insignificant, especially for women How Sharon manages the haters and trolls that can come with using your voice to do meaningful work The importance of thinking beyond the present to understand the ripple effects of your voice and actions Why each of us should embrace the courage to speak up, even in the face of criticism Sharon's belief that no one can do everything, but everyone can do something, emphasizes the power of small contributions. Sharon's journey is a remarkable reminder that our voice has the potential to create lasting change. She believes we must shed the belief that our contributions are insignificant and instead embrace the power we hold to shape our world. We hope you’ll feel inspired by Sharon to find your courage, use your voice, and engage in meaningful action so that you have a bigger impact in the world! About Our Guest: Sharon McMahon is on a mission to curate facts, fun, and inspiration by educating Americans on democracy, politics, and history. After years of serving as a high school government and law teacher, Sharon took her passion for education to Instagram with a mission to combat political misinformation with non-partisan facts. Sharon has earned a reputation as “America’s Government Teacher'' and quickly amassed over a million social media followers, affectionately known as “Governerds.” Sharon is also the host of the top-rated podcast, Here’s Where It Gets Interesting, where each week she provides entertaining yet factual accounts of America’s most fascinating moments and people. In a time where flashy headlines and false information often takes the spotlight, Sharon is a reliable source for truth and logic. She has shared her knowledge with CNN, The Daily Show with Trevor Noah, and Good Morning America. In 2022, Sharon was the recipient of PRWeek’s Communicator of the Year Award as well as the the noteworthy Jefferson Award. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/331 Sharon’s website: https://www.sharonmcmahon.com/ Sharon’s Instagram: https://www.instagram.com/sharonsaysso/ Sharon’s podcast “Here’s Where It Gets Interesting”: https://podcasts.apple.com/us/podcast/heres-where-it-gets-interesting/id1576266622 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Related Podcast Episodes: Episode 191: Women in Politics and the Public Sphere with Rep. Anna Eskamani Episode 253: TV Can Make You Famous – But Don’t Read the Comments with Dr. Christina Madison

Have you ever felt so passionate about something that you experienced and the lessons you learned from it that you thought to yourself “others need to hear about this?” If you’ve ever thought something like this, then you’ll want to hear this conversation with our guest Kelly Lopez. Kelly is a graduate of our Thought Leader Academy and in this continuation of our Use Your Voice series, she talked with our Lead Speaking Coach Diane Diaz about: Her story of going from settling, personally and professionally, to being intentional about her life and work Why she almost said no to a huge speaking opportunity and what changed her mind How she manages imposter syndrome when speaking What inspires her to continue to use her voice to speak about her passions Why she feels her voice matters in her male dominated industry What prompted her to join the Thought Leader Academy The reason she believes it’s imperative that more women use their voices This episode is part of our Use Your Voice series. About My Guest: Kelly Lopez is the Executive Vice President, Enterprise Services at Scout Sourcing, a woman-owned nationwide sourcing and distribution company providing sustainable paper, raw materials, and packaging solutions to Fortune 500 companies. Kelly is responsible for the strategy and execution of emerging product and service categories at Scout Sourcing. Prior to joining Scout Sourcing, Kelly was Vice President of HealthCare Sales at RR Donnelley. While at RRD, she held both operational and sales leadership roles providing print and marketing solutions to Fortune 500 companies. Kelly's experience spans almost every facet of life from her career in corporate America climbing the ladder in a male-dominated industry and mentoring emerging professionals to her personal journey of navigating through divorce, life as a working mom, running a blended family of 8, and fostering support for events and organizations in her local community. She has a degree in Public Relations from the University of Florida. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/330 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Diane Diaz = https://www.linkedin.com/in/dianediaz Kelly Lopez (guest) = https://www.linkedin.com/in/kellyglopez Related Podcast Episodes: Episode 328: Feeling Worthy Enough to Have a Voice with Kelly Schermerhorn

Have you had an experience that impacted you so much that you were compelled to take action, to make a shift in your life, business, or career? “Compelled to take action” is one of the core stories you can use to frame a talk (others we teach include crisis of confidence, paradigm shift, pin drop, and more). This is precisely what happened to my guest Dr. Nicole Rochester. Nicole was inspired to start her company, Your GPS Doc, after caring for her late father and witnessing the complicated healthcare system from the other side of the stethoscope. Not only has Nicole channeled her advocacy work into her business, but she also does a lot of speaking engagements and panels. Nicole was on this podcast way back in December 2018 (episode 98) when we did an on-air coaching call to help her take her personal story and universalize it. She did exactly that, which led to her TEDx talk in 2019! In this episode, Nicole and I talk about: What she learned from that on-air coaching call How she prepared for her TEDx talk Why she decided to leave her career as a physician and start her own business The mindset challenges she’s faced and how she’s overcome them What’s next for Nicole as she scales her business and impact This episode is part of our new podcast series called Use Your Voice. About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, TEDx and keynote speaker, and the CEO of Your GPS Doc, LLC, an innovative company whose mission is to eliminate health disparities by empowering, educating and advocating for patients and family caregivers struggling to navigate the healthcare system and by providing health equity consulting services to healthcare organizations. Dr. Rochester was inspired to start her company after caring for her late father and witnessing the complicated healthcare system from the other side of the stethoscope. Dr. Rochester has been featured on television and radio, is a frequent podcast guest, has an active presence on social media, and has contributed to more than thirty digital publications. She speaks locally and nationally about health equity, navigating the healthcare system, and elevating the patient and family caregiver voice. A Maryland native, Dr. Rochester obtained her undergraduate degree from Johns Hopkins University, her medical degree from the University of Maryland School of Medicine and is a Clinical Assistant Professor of Pediatrics at the George Washington University School of Medicine. She is a member of the Alliance of Professional Health Advocates, the National Association of Healthcare Advocacy, the American Academy of Pediatrics, the National Medical Association, and Delta Sigma Theta Sorority, Inc. Most importantly, she is the proud mother of two young adult daughters. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/329 Nicole’s website: ​​http://yourgpsdoc.com/ Nicole’s TEDx talk: https://youtu.be/0bcVfiI1zeM Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Nicole Rochester = https://www.linkedin.com/in/nicole-rochester-m-d-40700812/ Related Podcast Episodes: Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer

Have you ever felt imposter syndrome, that you weren’t sure if you had enough expertise or experience or knowledge or credentials [or fill in the blank] to speak up, share your perspective, and use your voice? If so, you’re not alone - and there are ways to move past this. My guest is Kelly Schermerhorn, who describes herself as a recovering people-pleaser and accolade-collector (I can relate!). Kelly recently graduated from our Thought Leader Academy. Kelly and I talk about: Her story of feeling worthy enough to have a voice Her message around mental health Why she wanted to create a signature talk and speak to audiences Why she decided to enroll in the Thought Leader Academy The doubts that came up while she was creating her talk and our conversation about it The process of creating and refining her talk and framework This episode is part of our new series called “Use Your Voice.” About My Guest: Kelly Schermerhorn is a recovering people-pleaser and accolade-collector. She’s ditching her long-time history of collecting accolades in return for being her authentic self. Kelly’s traversed skyscrapers, tiptoed through galas at the Smithsonian and traveled from the United States’ East Coast to West Coast, all to say she’s worked in ‘Corporate America’ for the last 15 years. She’s taken her years of climbing skyscraper stairs and corporate ladders to provide women a framework to shed their shields, their suit coats, and instead become authentically who they are – beautiful, unique women, who will change the world, just as they are. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/328 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Kelly Schermerhorn (guest) = https://www.LinkedIn.com/in/KellySchermerhorn Related Podcast Episodes: Episode 301: Why We Get Imposter Syndrome and What to Do About It with Melody Wilding Episode 321: What It Means to be Visible to Yourself and Others with Bibigi Haile

If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. Now more than ever it's time to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you’ll stay relevant in the age of A.I. were rapidly entering. In this episode, you’ll learn: What the expert trap is, why we stay in it, and how it holds us back What being a thought leader truly means 3 key strategies you can use now to step into thought leadership and set yourself apart Examples to inspire you How we work with our clients in our Thought Leader Academy This is the audio from a live training I did on Crowdcast. You can watch the video and see the slides at https://crowdcast.io/c/syb-speaking-ai. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/327 Watch the video replay: https://crowdcast.io/c/syb-speaking-ai Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey with Carol Cox

Register for our new free online training at https://www.speakingyourbrand.com/training/ If you’re like many of us, you like being seen as an expert. After all, expertise is celebrated because it generally takes some combination of degrees, credentials, and experience to be seen - and to see yourself - as an expert. You’ve put in the hard work, you’ve mastered a subject, and you can help others in your area of expertise. You speak to audiences and you share your expert tips and insights in your presentations. All of that is changing - and changing fast. If you’ve used ChatGPT, you’ve probably marveled at how quickly and seamlessly (and pleasantly) it comes back with a well-written response to your query. Sure, it’s not perfect, but remember it’s still in its infancy (and GPT-4 is significantly better than what most people have been using with GPT-3.5). A.I. (artificial intelligence) tools like ChatGPT have more expertise than we as humans can possibly acquire, remember, or synthesize. A.I. is now the expert. It has the answers at its fingertips (bits?) and can put them together faster than we can think of them. Where does that leave us? We used to think that our intelligence, cognitive abilities, even art and creativity were what made us human. That’s no longer the case. It’s incredibly important now more than ever to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you’ll stay relevant in the age of A.I. were rapidly entering. In this new free live online training I’m hosting on May 2nd, you’ll learn: What the expert trap is, why we stay in it, and how it holds us back What being a thought leader truly means 3 key strategies you can use now to step into thought leadership and set yourself apart Examples to inspire you How we work with our clients in our Thought Leader Academy When = Tuesday, May 2 from 1-2 pm Eastern / 10-11 am Pacific Where = Crowdcast Register for free at https://www.speakingyourbrand.com/training/ There will be a recording if you can’t attend live. But if you are there live, you’ll get our special bonus action guide on supercharging your speaking.

We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever seen someone you know featured in a television news story and wondered how they made it happen? It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach. But it might feel like a mystery as to how to get those opportunities. Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl talks with our lead speaking coach Diane Diaz about: How media and PR has changed and how it’s impacted getting your story in front of your audience What media people are looking for in pitches and strategies you can use to pitch your story to them What makes a story compelling and interesting to the media How to identify and engage with reporters to pitch your story Common mistakes in pitching stories to the media and how to avoid them We know once you listen to this episode you’ll want to put these tips to work immediately. About Our Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/326 Cheryl’s website: cheryltanmedia.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cheryl Tan (guest) = https://www.linkedin.com/in/cheryltanmedia/ Related Podcast Episodes: Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison Episode 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Marie Fiebach

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations. Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients. (You know we love frameworks!) I was intrigued because it aligned so well with how I was thinking about a better approach to marketing. I have a huge light bulb moment towards the end of our conversation, so be sure to listen to the end. Wendy and I talk about: Why traditional marketing approaches didn’t sit well with her or her clients Pain points and problems = why so many of us don’t like to lead with this in our marketing and what to do instead What “regenerative marketing” is How Wendy approaches her marketing, including on LinkedIn The huge light bulb moment I have when Wendy mentions “survivor bias” in the context of social media marketing About My Guest: Wendy Kendall, Chartered Psychologist, and co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty five years of experience in working as a psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in mental healthcare, where practitioners, clients and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent therapists and coaches to become successful entrepreneurs. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/325 Wendy’s website: http://www.inspiringpsych.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Wendy Kendall (guest) = https://www.linkedin.com/in/wendyakendall/ Related Podcast Episodes: Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey Episode 300: How to Create Your Own Framework to Set You Apart as a Speaker & Thought Leader

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. I knew I had to have on as my guest today, Cara Steinmann, for this series. I met Cara last fall and when we had a consult call and I learned about the work she does around relationship building and strategic collaborations, I was instantly intrigued. I got to know Cara over the past couple of months as she went through our Thought Leader Academy. In this episode, Cara and I talk about: What strategic relationships and collaborations look like Why who you see as a competitor may be the perfect person for a collaboration Why you don’t need to be an extrovert to be good at networking How to go about building strategic relationships Why Cara decided to join our Thought Leader Academy and what her experience was About My Guest: Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/324 Cara’s website: https://carasteinmann.com Ravel Collective: https://www.ravelcollective.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Cara Steinmann (guest) = https://www.linkedin.com/in/carasteinmann Related Podcast Episodes: Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey

We’re kicking off a new podcast series on how marketing is changing and what to do now. The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost. This is going to impact social media marketing, SEO, and online advertising. As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer. Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not. This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients. In this episode, I talk about: The big shifts in online marketing that are only going to accelerate Why we’re ditching the hero’s journey as a marketing framework The problems with the hero’s journey that is making it less compelling The shift from the individual to the collective What we’re focusing on instead in our marketing and sales Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/323 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox

As women, we are all too familiar with the societal expectations imposed on us from a young age. Both implicitly and explicitly, we are told how we should look and act and what roles we should embody. This pressure often leads to a struggle for many women, as we try to conform to these external demands while grappling with our own unique identities. But there comes a transformative moment when we decide to break free from these constraints and embrace our authentic selves. This moment of self-acceptance and empowerment is not only liberating, but it also paves the way for us to lead more fulfilling and successful lives. To conclude our podcast series for Women’s History Month, we're delving into the topic of self-perception and its impact on our personal and professional lives. I'm thrilled to have Heike Martin, a talented photographer and Thought Leader Academy graduate, as our guest on this week's episode of the Speaking Your Brand podcast. Heike's powerful work captures the essence of authenticity, allowing her subjects to truly shine as they are. Together, we discuss how our self-perceptions as women shape our experiences and how we can cultivate a stronger sense of self-acceptance and self-love. About My Guest: "Owning Your Visibility" is at the core of Heike Martin's vision and mission as owner and lead photographer at Heike Martin Photography. She is the author of "Owning Our Game: Female athlete stories of strength, beauty and athleticism". Combining curiosity, creativity and expert photography skills Heike helps busy, focused and soulful female professionals grow their impact and profits with intentional visual storytelling. Drawing on 17 years of fair trade marketing experience, Heike's photography centers joy and a celebration of self. To help women shift their perspective, Heike regularly speaks about visibility and branding—in her trademark German accent—for networking groups, panels, and podcasts. Heike Martin Photography offers both headshot and lifestyle branding photography at her studio in Manheim, PA and on location. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/322 Heike’s website: http://www.heikemartinphotography.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Heike Martin (guest) = https://www.linkedin.com/in/heikemartinphotography Related Podcast Episodes: Episode 321: What It Means to be Visible to Yourself and Others with Bibigi Haile

Fear of failure, fear of rejection, imposter syndrome, self-doubt, vulnerability hangovers, nerves. All of these can cause us to be reluctant to be visible, to put ourselves out there. I’ve certainly experienced all of these throughout my career. Yet, I’ve also experienced the power and transformation that comes from being visible not only to others but also to myself. My guest is Bibigi (Bibi) Haile who works with women to help them be visible. We talk about: What comes up for women when they think about being visible Getting curious and living with the discomfort Our examples of times when we didn’t want to be visible What happens when we see other women punished for their visibility Bibi’s recommendations I know you’re going to be inspired by our conversation! This is the third episode in our podcast series for Women’s History Month. About My Guest: Bibigi Haile founded The Beauvoir Group to give women in middle and senior management roles the license to be Unapologetically Visible, make bold moves, and stop apologizing for what they want from their career. As a sought after keynote speaker and strategic advisor to women, Bibigi has rightfully owned spots on national stages sharing her approach to women’s visibility, imposter syndrome, and personal branding. When she isn’t on stage, she’s still speaking – her podcast Speaking with Women invites women to share their experience in the modern workplace. Bibigi is also and especially the mother of a wise 7-year-old, third culture kid, podcast and book nerd, and a running enthusiast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/321 Bibigi’s website: https://thebeauvoirgroup.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Bibigi Haile (guest) = https://www.linkedin.com/in/bibigi-haile/ Related Podcast Episodes: Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox Episode 158: Dealing with Uncertainty and Fear When Public Speaking

I’ve been wanting to do an episode since last fall on what’s been going on in Iran with the huge protests by girls and women. This is a fascinating and important conversation about the power of women using their voices and how privileged we are in the U.S. and other democratic countries to be able to use our voices without fears of arrest or death. Last September, a young woman named Mahsa Amini died while in custody of Iran’s morality police after being detained for allegedly not adhering to the strict dress code. When news of what happened spread on social media, young women took to the streets to protest having to wear the hijab to cover their hair along with having to comply with many other strict and misogynistic rules. As the protests have grown and spread, the Iranian government has cracked down on protesters, including mass arrests, death sentences, and the execution of four young protesters. “The core and heart of this movement is really the revolutionary act of these women turning their head scarves into the most effective and most powerful weapon against religious dictatorship and deep layers of misogyny and patriarchy,” said Fatemeh Shams, a women’s rights activist and an assistant professor of Persian literature at the University of Pennsylvania, in a recent New York Times article. To help us understand what has been going on, I invited one of our Thought Leader Academy grads, Dr. Bibi Pirayesh, to share with us the history of Iran’s morality police and how revolutionary these protests by women are. Bibi was born in Iran and came to the United States with her family when she was a child. She’s been back to Iran a few times as an adult, so she also shares those experiences. This is the second episode in our podcast series for Women’s History Month. About My Guest: Dr. Bibinaz (Bibi) Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/320 Bibi’s website: https://www.laeducationaltherapy.com/ Recent New York Times article: Their Hair Long and Flowing or in Ponytails, Women in Iran Flaunt Their Locks Call to Action for Iran: https://freedomforiran.carrd.co/ Iranian women to follow on Instagram: Masih Alinejad = https://www.instagram.com/masih.alinejad/ Nazanin Boniadi = https://www.instagram.com/nazaninboniadi/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/ Related Podcast Episodes: Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox Episode 316: Education, A.I., and What It Means to Be Human with Dr. Bibi Pirayesh

We’re kicking off Women’s History Month here in the U.S. in the month of March. Of course, we champion and advocate for women every month and every week :-), but I do have some special episodes for you this month, starting with today’s. Last fall, I delivered a keynote address and as I was working on that talk, I was really thinking about what happens as women when we use our voices and the transformative power it can have. That’s what I’m going to share with you in today’s episode, including: What I hear from women about public speaking The 3 stages we go through when we use our voice Why many women stop at stage 1 How I got stuck in stage 2 What happens at stage 3 3 things we can do at the individual, collective, and structural level for ourselves and others About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/319 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 267: The Way to Gender Equality is through Public Speaking Episode 263: Finding the Emotional Heart of Your Message Episode 162: Why We're #ChoosingWomensVoices - and You Should Too

We are celebrating 6 years of the Speaking Your Brand podcast! To mark this milestone, I invited Diane Diaz, our lead speaking coach, to interview me. I know you’re going to enjoy our conversation! Diane and I talk about: Why I decided to start a podcast The benefits I’ve experienced (both for the business and personally) How my thought leadership has evolved How podcasting has increased my confidence Vulnerability hangovers And more! About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/318 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand

We’re going behind the scenes so you can hear how and why to integrate case studies into your presentations. My guest is Cherie Mylordis, who is currently in our Thought Leader Academy. Cherie and I have been working on her signature talk using our Signature Talk Canvas® framework (based on 3 acts). In this episode, Cherie and I talk about: Her thought leadership message and framework around a new way of working Why we decided to use case studies as the main content in Act 2 of her talk The benefit of using case studies for thought leadership talks Cherie’s experience as a leader helping to organize the Sydney 2000 Olympic Games Why Cherie decided to enroll in our Thought Leader Academy And more! About My Guest: Cherie Mylordis is a business transformation expert, leadership coach and speaker. As the founder of nextgenify, Cherie helps future-focused leaders innovate, transform and thrive with a unique, contemporary approach. She inspires her clients to think differently and achieve extraordinary outcomes beyond what they could have imagined. Cherie understands why many transformation programs fail and how to avoid it. She also recognises that uncertain times create enormous opportunities for innovation, new directions and courageous leadership. With a passion for leadership and organisational culture, Cherie follows inspiring case studies around the world and shares her insights with clients. Cherie is based in Sydney, Australia, and she works with clients around the world. Her track record spans top-tier consulting, large corporates, government departments and non-profits. She credits the five years spent organising the Sydney 2000 Olympic Games for shaping her approach to purpose-driven leadership and collaboration on a massive scale. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/317 Cherie’s website: www.nextgenify.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Cherie Mylordis = https://www.linkedin.com/in/cherie-mylordis Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

When ChatGPT came out at the end of 2022, one of the first industries to be instantly impacted was education. There were a lot of articles written bemoaning ChatGPT and schools announced they were banning the tool because students could use it to very easily and quickly write papers. Sure, there will always be students who want to find a way to do less work. But, what if there’s a way that A.I. tools like ChatGPT can be used to improve education and to allow students to learn in a new way? I knew that I had to have on the podcast Dr. Bibi Pirayesh to talk about this important topic. Bibi is an educational therapist and one of the smartest people I know. Get ready for a deep conversation! Bibi and I talk about: What the purpose of education is The current paradigm of education vs. what a new paradigm could look like How A.I. tools like ChatGPT can benefit students and their learning, including issues around social justice How I’m using ChatGPT in the university classes I teach and what students think about it What it means to be human This is the final episode in the current series on A.I. we’ve been doing for the past few weeks. (We’ll have more on A.I. in future episodes.) About My Guest: Dr. Bibinaz (Bibi) Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/316 Bibi’s website: https://www.laeducationaltherapy.com/ Bibi’s talk at our Brave. Bold. Beyond. Live Virtual Summit: https://youtu.be/A66uawV4CeY Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/ Related Podcast Episodes: Episode 314: Using ChatGPT and Image Generators to Enhance Your Content Episode 313: How to Thrive in the Age of A.I. Episode 173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh

We’re continuing our new podcast series on A.I. with my conversation with startup founder Dr. Elena Mechik. Elena was inspired after spending two months in the Brazilian rainforest to use technologies like blockchain and A.I. to provide transparency and accountability to solve challenges of the past using the technologies of the future. In our conversation, Elena and I talk about: How she’s using AI in her software and why What blockchain is and why it's important Her experience in the Brazilian rainforest and the work she did for her PhD How we see AI impacting society (the good and the bad) What it's like to be a female founder of a startup About My Guest: Dr Elena Mechik spent over five months in the rainforest of Brazil writing her PhD on climate change mitigation through sustainable conservation of tropical forests. In 2009, she founded an NGO to minimize poverty and protect the environment. In 2020, she founded INHUBBER, a SaaS solution for contract management, which uses blockchain and artificial intelligence technologies to reduce paper consumption at companies on the one hand and to create a total transparency of contractual relationships on the other. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/315 Elena’s website: https://inhubber.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Elena Mechik = https://www.linkedin.com/in/dr-elena-mechik Related Podcast Episodes: Episode 314: Using ChatGPT and Image Generators to Enhance Your Content Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox

Get ready for a fun episode where I share how I’ve been using A.I. tools like ChatGPT and image generators like Midjourney and DALL-E. You don’t have to be a techie or tech savvy to start trying them out. The key to thriving in the age of A.I. is to be proactive and adaptable. By embracing the technology, developing relevant skills, and staying informed, you can position yourself to take advantage of the many opportunities that A.I. has to offer. This is the second episode in our new podcast series on A.I. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/314 ChatGPT by OpenAI = https://chat.openai.com/ Ryan Reynolds’ Mint Mobile Ad using ChatGPT = https://youtu.be/_eHjifELI-k Image Generators: DALL-E = https://openai.com/dall-e-2/ Midjourney = https://midjourney.com/ Stable Diffusion = https://huggingface.co/spaces/stabilityai/stable-diffusion Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our email list: https://www.speakingyourbrand.com/join/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 313: How to Thrive in the Age of A.I. Episode 310: Trends in Public Speaking and Thought Leadership for 2023

This is the first episode in a new podcast series on A.I. (artificial intelligence) and what that means for us as entrepreneurs, content creators, speakers, and thought leaders. In the next few years, it’s very likely that up to 90% of the content we see online will have been artificially or synthetically created, from text to photos and images to audio and video. How will we know what’s real and what’s not? How can we double down on what makes us human? We used to think that our intelligence, cognitive abilities, even art and creativity were what made us human. This is no longer the case. In this episode, I make the case that we’re going to see a shift into what I’m calling the embodied economy and embodied experiences. I share with you 3 things you can start doing now to thrive in this new age of A.I. and set yourself apart as a speaker and thought leader. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we empower women entrepreneurs and professionals to confidently and effectively communicate their unique brand message and story to a wider audience. Our expert coaching and training services help our clients develop their thought leadership platforms and create compelling signature talks that inspire and influence others. We believe that by amplifying the voices of women and increasing their visibility, we work towards disrupting the status quo and driving positive change in the world. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/313/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person client retreat speaking intensive in Orlando at the end of February 2023: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 Episode 263: Finding the Emotional Heart of Your Message Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership

In the trends for 2023 episode I did 2 weeks ago, trend #3 was about the return and resurgence of in-person activities and events, which means more in-person speaking opportunities. (Btw, if you haven’t listened to the trends episode 310 yet, definitely do so. I’ve received great feedback from listeners and I’m going to be talking about each of the trends more in depth in future episodes.) When new women join our Thought Leader Academy, I ask them to share what they liked to do when they were young and most of them loved performing, whether in school plays, singing, or dancing. There’s definitely a connection between speaking and performance. However, once we start speaking for our business, we don’t see the connection between speaking and performing and we miss out on bringing performance elements into our presentations and speeches. You don’t need to sing and dance - unless you want to! - but there are things you can do to create a more immersive and memorable experience for your audience. At the end, I’ll share an embarrassing moment from a high school performance I was in. In this episode, I talk about: Different types of performances Why we love attending performances The importance of synchrony and collective effervescence as humans My top tips you can do as a speaker to incorporate performance elements - and the benefits of doing so If you would like to work together to improve your in-person speaking skills, we are hosting our 3-day speaking intensive in Orlando at the end of February 2023. Get all the details at https://www.speakingyourbrand.com/retreat/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/312/ New York Times article by Adam Grant: “There’s a Specific Kind of Joy We’ve Been Missing” Attend our in-person client retreat speaking intensive: https://www.speakingyourbrand.com/retreat/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox Episode 197: What We Can Learn as Speakers from ‘Hamilton’ with Carol Cox Episode 244: Behind the Scenes of My Recent Keynote with Carol Cox Episode 245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman Episode 246: Audience Engagement Strategies for In-Person Speaking with Ramona J. Smith

If you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our first in-person client retreat speaking intensive in Orlando, Florida, in April 2022 and it was incredible! We brought 12 women together to practice their speaking delivery skills (on a real stage!) and get professional videography they can use in their speaking reels. I asked two of the women who attended, Betsy Jordyn and Joy Spencer, to join me and Diane Diaz to talk about the experience. We talk about: Top takeaways from the the instruction and practice on delivering keynote speeches Favorite parts of the retreat How the retreat made them feel as speakers and thought leaders Our lessons as the hosts / planners of the retreat We are hosting another retreat! Join us in Orlando on February 27, February 28, and March 1st, 2023, for 3 full days of coaching, training, practice, and filming. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. [This episode originally aired in April 2022, which was the audio from a LinkedIn Live. You can watch the video at https://www.linkedin.com/video/event/urn:li:ugcPost:6919241904681283584/.] About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/311/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Joy Spencer = https://www.linkedin.com/in/joy-spencer/ Betsy Jordyn = https://www.linkedin.com/in/betsy-jordyn/ Related Podcast Episodes: Episode 249: The Relationship Between Speaking and Performance with Carol Cox Episode 238: What’s IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

Happy New Year! This is the 5th year in a row I’ve done a trends episode for the start of the year. This may be the most important podcast episode I’ve done to date, as the trends I’m talking about will impact every business and every industry in profound ways, including the rise of A.I. tools; the shift from mass audiences and the attention economy to trust-based audiences and the imagination economy; and a renewed focus on local, in-person activities and business. What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. How do these trends impact our public speaking and thought leadership? As speakers and leaders, our talks and messages have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them. In this episode, you’ll learn 3 trends (and action steps for each) related to format, audience, and content that you can apply to your speaking and thought leadership, as well as to your visibility and marketing strategy in general. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/310/ Try ChatGPT: https://chat.openai.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 309: Year in Review: What Worked, What Didn’t, What’s Next with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox