Speaking Your Brand: Public Speaking Tips and Strategies

I *almost* got stuck in the expert trap when I was creating my recent presentation for MAICON called Maintain Your Brand Voice Through AI Personalization and Storytelling.​ I had lots of slides filled with examples and case studies. Useful, sure, but not impactful or memorable. I knew it was missing heart and soul. Fortunately, I took my own advice :-) and saved myself from the expert trap. Attendees loved my session - they said it was “fantastic, amazing, and valuable." In this episode, I share 3 specific things I did to escape the expert trap to create an impactful and memorable presentation, plus one more bonus thing that made a huge difference. I know you want to create and deliver outstanding presentations, get excellent feedback from attendees and the event organizers, stand out and get noticed, and get leads plus more speaking invitations. You don’t want to get stuck in what I call the expert trap. The expert trap shows up in a few ways: as an information dump; no unique framework or methodology tying everything together; no vision or mission or thought leadership message; and no opinions or stances on your topic. Listen in to hear what you can do to make sure your presentation provides value to your audience and gets you noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/342/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Get on the interest list for our in-person client retreat speaking intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

Raise your hand if you’re used to giving presentations chock full of information, facts, and figures? You are not alone! Many of us get comfortable doing this, probably because that’s how we got started as speakers and presenters. But, your audience doesn’t need to hear tons of facts and figures; they need to understand the big picture of your topic, how it relates to them, and what they should do next. This is precisely the evolution that our guest, Judy Carlson, did while she was in our Thought Leader Academy. She worked with our lead speaking coach, Diane Diaz, to create her new signature talk and framework. In this episode, Diane sits down with Judy to chat about her goal to do more public speaking and how she developed her unique framework and signature talk. Judy also shares about her career path, personal story, and what she learned from her time in the Thought Leader Academy. Plus, she gives us the lowdown on her VIP Day and how her awesome WEAVE framework came to be. You’ll love this story! Here's the scoop on what you'll hear in this episode: Why Judy decided to step up her public speaking game now Judy's reasons for wanting to switch gears from training to thought leadership in her speaking How Judy's personal story influenced her unique message and framework, to help her stand out from the crowd in her industry The inside story on Judy's time in the Thought Leader Academy and her biggest takeaways The step-by-step process we followed to create Judy's WEAVE framework - hint: WEAVE wasn't our first idea What Judy thought her VIP Day would be like and what it was actually like Our Thought Leader Academy is currently open for enrollment for our next start date of August 29, 2023. About Our Guest: Judy Carlson is an independent lifetime wealth strategist, investment advisor representative, and life insurance professional. She has 40 years of experience as a CPA and has owned her own independent financial firm for the past 12 years. Her mission is to help individuals and families protect their assets and preserve their wealth throughout their lifetimes and legacy. Judy went from being a successful CPA in Corporate America to a stay-at-home mom to losing almost everything financially. She brings a fresh perspective to taking control of your money no matter what financial decisions you’ve made in the past. Judy loves helping her clients become aware of their financial options through her education. As their guide, Judy helps her clients decide what’s best for their money. Together they custom design and build unique lifetime wealth and legacy plans. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by Diane Diaz, our lead speaking coach. At Speaking Your Brand®, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/341/ Judy’s website: https://judycarlson.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Judy Carlson (guest) = https://www.linkedin.com/in/judycarlsonfinancialadvisor/

Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice. If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more deeply with my audience?', then this episode is for you. We're going to explore what a brand voice is, why it's so crucial to your business, and how you can develop and refine your own unique voice. This episode is based on the presentation I recently gave at MAICON, the Marketing AI conference. I share: What a brand voice is (more than tone and personality) Why we need to think about brand voice as we use AI writing tools like ChatGPT The problem with ‘Generic Internet Voice’ in LLMs What’s your M.E.M.E.? Defining your brand voice using our Brand Voice Canvas™ Case studies for Your ‘Brand AI’ Using regular ChatGPT & fine-tuned GPT-4 Integrating storytelling into your AI content About Us: The Speaking Your Brand® podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/340/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Podcast Series on Personal Branding Episode 313: How to Thrive in the Age of A.I. Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World

I talk a lot about the power of public speaking for building brand awareness, generating leads, and becoming known in your industry. The other power of public speaking is to influence social change. Throughout history, public speakers have inspired us about what's possible, from JFK's moon speech to MLK's I have a dream. TED speakers have done this for us for the past 15+ years: getting us to think differently about important issues. When one of our former clients and Thought Leader Academy grads, Tanya Golash-Boza, emailed me a few months ago about collaborating with her on a project, I jumped at the chance. Tanya decided to put on an event called Change the World Through Research through the University of California Washington Program (UCDC), where Tanya is the Executive Director. We worked closely with the selected faculty members to create their 10-minute TED-style talks to showcase their research. I know it was a challenge for them to condense all that they know into 10 minutes - which is where we came in as their coaches! We helped them identify their throughline, integrate their personal stories (so important!), and create a talk that took the audience along their journey of discovery. I invited Tanya on the podcast to talk about: Why she decided to put on this event for faculty to share their research Why she wanted them to do 10-minute TED-style talks instead of traditional presentations Why she wanted to collaborate with us at Speaking Your Brand to provide coaching and training for the speakers The importance of integrating personal stories, even in research/policy-based talks Lessons for event organizers How the event went and what’s next Check out my LinkedIn post with photos of the speakers at https://www.linkedin.com/feed/update/urn:li:activity:7077625577079218176/. About My Guest: Tanya Golash-Boza is the Executive Director of the University of California Washington Center and a Professor of Sociology at the University of California, Merced. She is the author of six books that engage with issues such as racism, immigration policy, human rights, and race in Latin America. Her latest book, to be published with the University of California Press, is: Before Gentrification: The Creation of DC's Racial Wealth Gap. Tanya’s work deepens our understanding of systems of oppression and exploitation. She has spent her scholarly career working to understand how racism intersects with capitalism and how our legal system creates and upholds inequities. She uses this knowledge to tell stories of people and of systems to help colleagues, students, readers, and listeners understand how racism and capitalism structure our lives and what we need to do to change this country and the world. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/339/ ​​Tanya’s TEDx talk: https://youtu.be/eakUZX-pRCQ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Tanya Golash-Boza = https://www.linkedin.com/in/tanyagolashboza/ Related Podcast Episodes: Episode 211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

What does the journey look like to evolve from an expert presenter to a sought-after speaker and thought leader? How can you escape what I call “the expert trap” and make the shift into thought leadership? My guest and Thought Leader Academy graduate, Teri DeLucca, PhD, has done exactly this. I know you’ll be inspired by Teri! In this episode, Teri and I talk about: Why she started her business a few years ago Her initial reluctance to share personal stories and be vulnerable - and what changed her mind Her desire to escape “the expert trap” and go beyond her comfort zone of academic presentations The impact storytelling and vulnerability has had on her, her business, her customers, and her audiences Why she joined the Thought Leader Academy and what she got out of it The elements we’ve worked on together to create her signature talk, from incorporating humor and video clips to coming up with an acronym and planting sales seeds for her offer About My Guest: Dr. Teri DeLucca is the Founder and CEO of Impact Early Education, a professional development institute for the preschool industry. She completed a dual PhD in developmental psychology and educational psychology from the University of Florida where her research focused on the cognitive, social, and academic development of children. She previously worked as a research scientist for a children’s early literacy intervention program and then accepted an applied position as Vice President of Operations for a system of preschools and extended day programs. Her work has been recognized by multiple awards including the Sigma Xi Women in Science Award, Academic Pediatric Association’s Young Investigator Award, the Institute of Education Sciences Randomized Trials Award, and most recently she was recognized as one of the Top 40 Under 40 Business Leaders locally. Dr. DeLucca is a member of the John Maxwell Leadership Team and is a John Maxwell certified speaker. She is also a graduate and certified speaker through the Speaking Your Brand Thought Leader Academy. Dr. DeLucca just completed her Presidency with The Junior Service League of St. Augustine, which is a local women’s volunteer organization. She enjoys serving the community both locally and abroad and her favorite volunteer endeavors are serving at a children’s home in Guatemala for several years and serving with the Big Brothers Big Sisters program. She has been matched with her “Little” sister Hannah for 18 years now! Above all else, the most important role she has is that of mom to two wonderfully amazing boys, who never let her take life too seriously. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/338/ Teri’s website: https://impactearlyed.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Teri DeLucca = https://www.linkedin.com/in/teri-delucca-ph-d-46b296200/ Related Podcast Episodes: Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World with Carol Cox Episode 307: From University Lecturer to Thought Leader with Heather Hausenblas, PhD

I strongly believe that sharing your story transforms not only your audience, but also yourself. You and your audience discover that you’re not alone and that change is possible. From the consciousness-raising circles of the women’s movement in the 1970s to present-day campaigns for policy and legislative changes, our stories can make a profound difference. My guest today is Karen Keene, who is a pillar of the Orlando, Florida, community. I’ve known Karen since 2016 when I went through one of the women’s leadership programs, Athena NextGen, that she runs. Karen recently graduated from our Thought Leader Academy, where we worked together to create her keynote so she can share her story of courage and resilience to her audiences. In this episode, Karen and I talk about: The tragic event that happened to Karen in March 2020 Finding her purpose and calling Making the decision to share her story through speaking engagements The framework we developed for her keynote Karen’s experience in the VIP Day and what she learned going through the Thought Leader Academy About My Guest: Karen Keene’s life was blown apart when she was nearly killed in a home invasion on March 8, 2020. But after 23 life-saving surgeries by Orlando Health’s Dr. Michael Cheatham, who leads the only Level One Trauma Center in Central Florida, Karen is well on her way to recovery, and plans to work to end gun violence in the U.S. Karen’s harrowing experience and the daily struggles she fought to keep moving forward thrust her into finding her true calling. Each of us experiences personal setbacks that can shatter our world and test our endurance. But these tragedies, while agonizing, can be our greatest teachers, the catalysts for transformation. Karen’s professional experience spans more than 28 years as the senior marketing executive and public policy expert for international and regional law firms. She has led multi-faceted teams in client development, strategic planning, branding, external affairs, and media relations. Karen is the Founder and Chief Strategic Advisor of ATHENA Orlando Women’s Leadership, Inc. To date, 400 women are alumni of the ATHENA NextGen masterclass series and they're rising to the top of Orlando's businesses and non-profit organizations. It's changing the course for how women lead. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/337/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Karen Keene = https://www.linkedin.com/in/karen-keene-profile2023/ Related Podcast Episodes: Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer Episode 263: Finding the Emotional Heart of Your Message with Carol Cox Episode 230: Use Your Story for an Inspirational Talk with Tanea Smith Episode 137: The Missing Ingredients in Your Stories with Carol Cox

This episode airs the week of our 4th of July holiday in the United States, so I thought I’d take this opportunity to re-air one of my favorite episodes. If you want to go from being a good speaker to a great one, there are key elements to infuse into your content and delivery. Three years ago, during the July 4th holiday weekend of 2020, I was at home with not much to do since we were all still in the throes of the COVID-19 social distancing. Luckily, that weekend, “Hamilton: The Musical” (filmed from the Broadway production) aired on Disney+. I was instantly transfixed. I knew I would like the play, but didn’t realize I was going to love it. In this episode, I talk about “Hamilton” the play and the production and what we can learn from it as speakers. Why study the play? After all, as speakers, we’re not acting in a play or singing in a musical. We’re speaking to grow our audiences, build our businesses, generate leads, get paid. I don’t know about you, but I’ve seen a lot of so-so and boring presentations. Your presentations shouldn’t be flat - they can be fun and engaging and they should be layered - and speak to universal themes. In this episode, I share what I saw as I watched “Hamilton” as well as what I learned from reading the amazing book called “Hamilton: The Revolution” that gives behind the scenes of the creation and production of the musical. You can listen to this episode whether you’ve seen Hamilton or not. If you haven’t, this episode will hopefully inspire you to watch it! (This episode originally aired in November 2020 as episode 197. It’s a must-listen!) About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/336/ Book “Hamilton: The Revolution” = https://www.amazon.com/Hamilton-Revolution-Lin-Manuel-Miranda/dp/1455539740/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand with Carol Cox

We’re wrapping up our podcast series on personal branding. Today we're diving into how to amplify your personal brand. You've started to define it, you're building it, and now, how can you leverage public speaking to really become a sought-after authority? We're going to explore strategies that work - like how to find speaking engagements that are right up your alley, ways to refine your public speaking skills, and tips on using speaking opportunities to enhance your personal brand. In this episode, Diane Diaz, our lead speaking coach, and I talk about: Why public speaking is the fastest way to build authority and credibility for yourself The journey from getting started with speaking to landing bigger stages Strategies to lessen fears and nerves around public speaking The benefits of speaking to local groups, even if they don’t have your ideal client in them Using storytelling to make your presentations memorable Tips for creating your speaker reel, even if you don’t have professional video clips (yet!) Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/335/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 251: What Makes Public Speaking Unique as a Medium Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader Episode 333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline Episode 334: Styling Your Personal Brand: Be Comfortable and Confident in Any Room

We’re continuing our podcast series on personal branding. Imagine you have a speaking engagement coming up: What do you wear? How does what you wear reflect and reinforce your personal brand? Our guest in this episode is Solita Roberts, who is an image stylist, LinkedIn Top Voice, and in the first class of LinkedIn’s Creator Accelerator Program. Diane Diaz, our lead speaking coach, talks with Solita about: How our style and clothing (and shoes!) connect to our personal brand What to consider when selecting what to wear, whether it’s on stage or to a networking event Why Solita doesn’t believe in clothing basics And more! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Our Guest: Solita Roberts is the creator of Style To Impact, an image consulting company that advises Women of Color and entrepreneurs on how to transform their image and style to authentically reflect their individuality and confidence. Solita has worked with TEDx speakers, lawyers, and financial advisors to elevate their image and style to match their influence and impact. Solita is also Client Concierge at Speaking Your Brand. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/334/ Solita’s website = https://styletoimpact.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Solita Roberts = https://www.linkedin.com/in/solitacroberts/ Related Podcast Episodes: Episode 294: Attracting a Diverse Clientele with Solita Roberts

We’re continuing our new series on personal branding. If you caught our episode last week, we dug deep into defining what a personal brand is. We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience. Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person. In this episode, Diane Diaz, our lead speaking coach, and I talk about: How we built our personal brands when we started our businesses in 2015-2016 The importance of consistency Why you shouldn’t discount jobs or businesses you’ve had in the past, even if they don’t feel like they are relevant to what you do now Strategies for attending events and networking as an introvert What to do after attending an event to nurture relationships with the people you met Tips for building your personal brand online, especially on LinkedIn Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/333/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader

We’re kicking off a new series all about personal branding. Do you know you have a personal brand, whether you're aware of it or not? Now more than ever, your personal brand is essential. We're all swimming in a sea of online content, from social media posts to podcasts and videos, and even AI churning out more stuff. How do you stand out in that crowd? How can you connect with the people you most want to connect with so that they understand who you really are, what matters to you, and then how they align with that? We know it can be confusing about what personal branding actually means. How slick and buttoned up does your personal brand need to be? Does it feel superficial or like a facade to have a personal brand? How does your personal brand connect with your company brand? That's why we're doing this series on personal branding. It's a perfect match with thought leadership and public speaking. So, let's navigate this together and help you make your mark in your world. In this episode, Diane Diaz, our lead speaking coach, and I talk about: What a personal brand is What it looks like to define your personal brand Our 3 C’s of personal branding How to determine what your personal brand is currently And more! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/332/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World with Carol Cox Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 293: The True Value of Your Personal Brand with Monique Bryan

We are wrapping up our podcast series on Using Your Voice with a very special guest. Sharon McMahon is a former high school government and law teacher whose Instagram went viral in 2020 (she now has over 1 million followers!) and who is the host of the podcast Here’s Where it Gets Interesting. Sharon is “on a mission to combat political misinformation by sharing non-partisan facts about the US government and democracy.” Our lead speaking coach Diane Diaz is a super fan of Sharon and has been following her since the 2020 election season. Diane reached out to Sharon who graciously agreed to chat with Diane and share with us how she started using her voice where she was with what she knew. In this episode, Sharon shares how her journey began with one small post on her Instagram about wanting to change one person’s life through a monetary donation and has since grown into 1 million followers on Instagram and a community of people, lovingly dubbed the Governerds, who’ve raised over $7 million for various causes. Diane and Sharon talk about: How Sharon’s podcast was born out of her audience demanding more content than she could share on Instagram Why Sharon decided to write a book Why Sharon challenges the notion that small contributions are insignificant, especially for women How Sharon manages the haters and trolls that can come with using your voice to do meaningful work The importance of thinking beyond the present to understand the ripple effects of your voice and actions Why each of us should embrace the courage to speak up, even in the face of criticism Sharon's belief that no one can do everything, but everyone can do something, emphasizes the power of small contributions. Sharon's journey is a remarkable reminder that our voice has the potential to create lasting change. She believes we must shed the belief that our contributions are insignificant and instead embrace the power we hold to shape our world. We hope you’ll feel inspired by Sharon to find your courage, use your voice, and engage in meaningful action so that you have a bigger impact in the world! About Our Guest: Sharon McMahon is on a mission to curate facts, fun, and inspiration by educating Americans on democracy, politics, and history. After years of serving as a high school government and law teacher, Sharon took her passion for education to Instagram with a mission to combat political misinformation with non-partisan facts. Sharon has earned a reputation as “America’s Government Teacher'' and quickly amassed over a million social media followers, affectionately known as “Governerds.” Sharon is also the host of the top-rated podcast, Here’s Where It Gets Interesting, where each week she provides entertaining yet factual accounts of America’s most fascinating moments and people. In a time where flashy headlines and false information often takes the spotlight, Sharon is a reliable source for truth and logic. She has shared her knowledge with CNN, The Daily Show with Trevor Noah, and Good Morning America. In 2022, Sharon was the recipient of PRWeek’s Communicator of the Year Award as well as the the noteworthy Jefferson Award. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/331 Sharon’s website: https://www.sharonmcmahon.com/ Sharon’s Instagram: https://www.instagram.com/sharonsaysso/ Sharon’s podcast “Here’s Where It Gets Interesting”: https://podcasts.apple.com/us/podcast/heres-where-it-gets-interesting/id1576266622 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Related Podcast Episodes: Episode 191: Women in Politics and the Public Sphere with Rep. Anna Eskamani Episode 253: TV Can Make You Famous – But Don’t Read the Comments with Dr. Christina Madison

Have you ever felt so passionate about something that you experienced and the lessons you learned from it that you thought to yourself “others need to hear about this?” If you’ve ever thought something like this, then you’ll want to hear this conversation with our guest Kelly Lopez. Kelly is a graduate of our Thought Leader Academy and in this continuation of our Use Your Voice series, she talked with our Lead Speaking Coach Diane Diaz about: Her story of going from settling, personally and professionally, to being intentional about her life and work Why she almost said no to a huge speaking opportunity and what changed her mind How she manages imposter syndrome when speaking What inspires her to continue to use her voice to speak about her passions Why she feels her voice matters in her male dominated industry What prompted her to join the Thought Leader Academy The reason she believes it’s imperative that more women use their voices This episode is part of our Use Your Voice series. About My Guest: Kelly Lopez is the Executive Vice President, Enterprise Services at Scout Sourcing, a woman-owned nationwide sourcing and distribution company providing sustainable paper, raw materials, and packaging solutions to Fortune 500 companies. Kelly is responsible for the strategy and execution of emerging product and service categories at Scout Sourcing. Prior to joining Scout Sourcing, Kelly was Vice President of HealthCare Sales at RR Donnelley. While at RRD, she held both operational and sales leadership roles providing print and marketing solutions to Fortune 500 companies. Kelly's experience spans almost every facet of life from her career in corporate America climbing the ladder in a male-dominated industry and mentoring emerging professionals to her personal journey of navigating through divorce, life as a working mom, running a blended family of 8, and fostering support for events and organizations in her local community. She has a degree in Public Relations from the University of Florida. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/330 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Diane Diaz = https://www.linkedin.com/in/dianediaz Kelly Lopez (guest) = https://www.linkedin.com/in/kellyglopez Related Podcast Episodes: Episode 328: Feeling Worthy Enough to Have a Voice with Kelly Schermerhorn

Have you had an experience that impacted you so much that you were compelled to take action, to make a shift in your life, business, or career? “Compelled to take action” is one of the core stories you can use to frame a talk (others we teach include crisis of confidence, paradigm shift, pin drop, and more). This is precisely what happened to my guest Dr. Nicole Rochester. Nicole was inspired to start her company, Your GPS Doc, after caring for her late father and witnessing the complicated healthcare system from the other side of the stethoscope. Not only has Nicole channeled her advocacy work into her business, but she also does a lot of speaking engagements and panels. Nicole was on this podcast way back in December 2018 (episode 98) when we did an on-air coaching call to help her take her personal story and universalize it. She did exactly that, which led to her TEDx talk in 2019! In this episode, Nicole and I talk about: What she learned from that on-air coaching call How she prepared for her TEDx talk Why she decided to leave her career as a physician and start her own business The mindset challenges she’s faced and how she’s overcome them What’s next for Nicole as she scales her business and impact This episode is part of our new podcast series called Use Your Voice. About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, TEDx and keynote speaker, and the CEO of Your GPS Doc, LLC, an innovative company whose mission is to eliminate health disparities by empowering, educating and advocating for patients and family caregivers struggling to navigate the healthcare system and by providing health equity consulting services to healthcare organizations. Dr. Rochester was inspired to start her company after caring for her late father and witnessing the complicated healthcare system from the other side of the stethoscope. Dr. Rochester has been featured on television and radio, is a frequent podcast guest, has an active presence on social media, and has contributed to more than thirty digital publications. She speaks locally and nationally about health equity, navigating the healthcare system, and elevating the patient and family caregiver voice. A Maryland native, Dr. Rochester obtained her undergraduate degree from Johns Hopkins University, her medical degree from the University of Maryland School of Medicine and is a Clinical Assistant Professor of Pediatrics at the George Washington University School of Medicine. She is a member of the Alliance of Professional Health Advocates, the National Association of Healthcare Advocacy, the American Academy of Pediatrics, the National Medical Association, and Delta Sigma Theta Sorority, Inc. Most importantly, she is the proud mother of two young adult daughters. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/329 Nicole’s website: ​​http://yourgpsdoc.com/ Nicole’s TEDx talk: https://youtu.be/0bcVfiI1zeM Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Nicole Rochester = https://www.linkedin.com/in/nicole-rochester-m-d-40700812/ Related Podcast Episodes: Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer

Have you ever felt imposter syndrome, that you weren’t sure if you had enough expertise or experience or knowledge or credentials [or fill in the blank] to speak up, share your perspective, and use your voice? If so, you’re not alone - and there are ways to move past this. My guest is Kelly Schermerhorn, who describes herself as a recovering people-pleaser and accolade-collector (I can relate!). Kelly recently graduated from our Thought Leader Academy. Kelly and I talk about: Her story of feeling worthy enough to have a voice Her message around mental health Why she wanted to create a signature talk and speak to audiences Why she decided to enroll in the Thought Leader Academy The doubts that came up while she was creating her talk and our conversation about it The process of creating and refining her talk and framework This episode is part of our new series called “Use Your Voice.” About My Guest: Kelly Schermerhorn is a recovering people-pleaser and accolade-collector. She’s ditching her long-time history of collecting accolades in return for being her authentic self. Kelly’s traversed skyscrapers, tiptoed through galas at the Smithsonian and traveled from the United States’ East Coast to West Coast, all to say she’s worked in ‘Corporate America’ for the last 15 years. She’s taken her years of climbing skyscraper stairs and corporate ladders to provide women a framework to shed their shields, their suit coats, and instead become authentically who they are – beautiful, unique women, who will change the world, just as they are. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/328 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Kelly Schermerhorn (guest) = https://www.LinkedIn.com/in/KellySchermerhorn Related Podcast Episodes: Episode 301: Why We Get Imposter Syndrome and What to Do About It with Melody Wilding Episode 321: What It Means to be Visible to Yourself and Others with Bibigi Haile

If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. Now more than ever it's time to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you’ll stay relevant in the age of A.I. were rapidly entering. In this episode, you’ll learn: What the expert trap is, why we stay in it, and how it holds us back What being a thought leader truly means 3 key strategies you can use now to step into thought leadership and set yourself apart Examples to inspire you How we work with our clients in our Thought Leader Academy This is the audio from a live training I did on Crowdcast. You can watch the video and see the slides at https://crowdcast.io/c/syb-speaking-ai. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/327 Watch the video replay: https://crowdcast.io/c/syb-speaking-ai Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey with Carol Cox

Register for our new free online training at https://www.speakingyourbrand.com/training/ If you’re like many of us, you like being seen as an expert. After all, expertise is celebrated because it generally takes some combination of degrees, credentials, and experience to be seen - and to see yourself - as an expert. You’ve put in the hard work, you’ve mastered a subject, and you can help others in your area of expertise. You speak to audiences and you share your expert tips and insights in your presentations. All of that is changing - and changing fast. If you’ve used ChatGPT, you’ve probably marveled at how quickly and seamlessly (and pleasantly) it comes back with a well-written response to your query. Sure, it’s not perfect, but remember it’s still in its infancy (and GPT-4 is significantly better than what most people have been using with GPT-3.5). A.I. (artificial intelligence) tools like ChatGPT have more expertise than we as humans can possibly acquire, remember, or synthesize. A.I. is now the expert. It has the answers at its fingertips (bits?) and can put them together faster than we can think of them. Where does that leave us? We used to think that our intelligence, cognitive abilities, even art and creativity were what made us human. That’s no longer the case. It’s incredibly important now more than ever to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you’ll stay relevant in the age of A.I. were rapidly entering. In this new free live online training I’m hosting on May 2nd, you’ll learn: What the expert trap is, why we stay in it, and how it holds us back What being a thought leader truly means 3 key strategies you can use now to step into thought leadership and set yourself apart Examples to inspire you How we work with our clients in our Thought Leader Academy When = Tuesday, May 2 from 1-2 pm Eastern / 10-11 am Pacific Where = Crowdcast Register for free at https://www.speakingyourbrand.com/training/ There will be a recording if you can’t attend live. But if you are there live, you’ll get our special bonus action guide on supercharging your speaking.

We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever seen someone you know featured in a television news story and wondered how they made it happen? It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach. But it might feel like a mystery as to how to get those opportunities. Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl talks with our lead speaking coach Diane Diaz about: How media and PR has changed and how it’s impacted getting your story in front of your audience What media people are looking for in pitches and strategies you can use to pitch your story to them What makes a story compelling and interesting to the media How to identify and engage with reporters to pitch your story Common mistakes in pitching stories to the media and how to avoid them We know once you listen to this episode you’ll want to put these tips to work immediately. About Our Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/326 Cheryl’s website: cheryltanmedia.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cheryl Tan (guest) = https://www.linkedin.com/in/cheryltanmedia/ Related Podcast Episodes: Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison Episode 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Marie Fiebach

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations. Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients. (You know we love frameworks!) I was intrigued because it aligned so well with how I was thinking about a better approach to marketing. I have a huge light bulb moment towards the end of our conversation, so be sure to listen to the end. Wendy and I talk about: Why traditional marketing approaches didn’t sit well with her or her clients Pain points and problems = why so many of us don’t like to lead with this in our marketing and what to do instead What “regenerative marketing” is How Wendy approaches her marketing, including on LinkedIn The huge light bulb moment I have when Wendy mentions “survivor bias” in the context of social media marketing About My Guest: Wendy Kendall, Chartered Psychologist, and co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty five years of experience in working as a psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in mental healthcare, where practitioners, clients and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent therapists and coaches to become successful entrepreneurs. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/325 Wendy’s website: http://www.inspiringpsych.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Wendy Kendall (guest) = https://www.linkedin.com/in/wendyakendall/ Related Podcast Episodes: Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey Episode 300: How to Create Your Own Framework to Set You Apart as a Speaker & Thought Leader

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. I knew I had to have on as my guest today, Cara Steinmann, for this series. I met Cara last fall and when we had a consult call and I learned about the work she does around relationship building and strategic collaborations, I was instantly intrigued. I got to know Cara over the past couple of months as she went through our Thought Leader Academy. In this episode, Cara and I talk about: What strategic relationships and collaborations look like Why who you see as a competitor may be the perfect person for a collaboration Why you don’t need to be an extrovert to be good at networking How to go about building strategic relationships Why Cara decided to join our Thought Leader Academy and what her experience was About My Guest: Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/324 Cara’s website: https://carasteinmann.com Ravel Collective: https://www.ravelcollective.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Cara Steinmann (guest) = https://www.linkedin.com/in/carasteinmann Related Podcast Episodes: Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey

We’re kicking off a new podcast series on how marketing is changing and what to do now. The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost. This is going to impact social media marketing, SEO, and online advertising. As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer. Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not. This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients. In this episode, I talk about: The big shifts in online marketing that are only going to accelerate Why we’re ditching the hero’s journey as a marketing framework The problems with the hero’s journey that is making it less compelling The shift from the individual to the collective What we’re focusing on instead in our marketing and sales Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/323 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox

As women, we are all too familiar with the societal expectations imposed on us from a young age. Both implicitly and explicitly, we are told how we should look and act and what roles we should embody. This pressure often leads to a struggle for many women, as we try to conform to these external demands while grappling with our own unique identities. But there comes a transformative moment when we decide to break free from these constraints and embrace our authentic selves. This moment of self-acceptance and empowerment is not only liberating, but it also paves the way for us to lead more fulfilling and successful lives. To conclude our podcast series for Women’s History Month, we're delving into the topic of self-perception and its impact on our personal and professional lives. I'm thrilled to have Heike Martin, a talented photographer and Thought Leader Academy graduate, as our guest on this week's episode of the Speaking Your Brand podcast. Heike's powerful work captures the essence of authenticity, allowing her subjects to truly shine as they are. Together, we discuss how our self-perceptions as women shape our experiences and how we can cultivate a stronger sense of self-acceptance and self-love. About My Guest: "Owning Your Visibility" is at the core of Heike Martin's vision and mission as owner and lead photographer at Heike Martin Photography. She is the author of "Owning Our Game: Female athlete stories of strength, beauty and athleticism". Combining curiosity, creativity and expert photography skills Heike helps busy, focused and soulful female professionals grow their impact and profits with intentional visual storytelling. Drawing on 17 years of fair trade marketing experience, Heike's photography centers joy and a celebration of self. To help women shift their perspective, Heike regularly speaks about visibility and branding—in her trademark German accent—for networking groups, panels, and podcasts. Heike Martin Photography offers both headshot and lifestyle branding photography at her studio in Manheim, PA and on location. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/322 Heike’s website: http://www.heikemartinphotography.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Heike Martin (guest) = https://www.linkedin.com/in/heikemartinphotography Related Podcast Episodes: Episode 321: What It Means to be Visible to Yourself and Others with Bibigi Haile

Fear of failure, fear of rejection, imposter syndrome, self-doubt, vulnerability hangovers, nerves. All of these can cause us to be reluctant to be visible, to put ourselves out there. I’ve certainly experienced all of these throughout my career. Yet, I’ve also experienced the power and transformation that comes from being visible not only to others but also to myself. My guest is Bibigi (Bibi) Haile who works with women to help them be visible. We talk about: What comes up for women when they think about being visible Getting curious and living with the discomfort Our examples of times when we didn’t want to be visible What happens when we see other women punished for their visibility Bibi’s recommendations I know you’re going to be inspired by our conversation! This is the third episode in our podcast series for Women’s History Month. About My Guest: Bibigi Haile founded The Beauvoir Group to give women in middle and senior management roles the license to be Unapologetically Visible, make bold moves, and stop apologizing for what they want from their career. As a sought after keynote speaker and strategic advisor to women, Bibigi has rightfully owned spots on national stages sharing her approach to women’s visibility, imposter syndrome, and personal branding. When she isn’t on stage, she’s still speaking – her podcast Speaking with Women invites women to share their experience in the modern workplace. Bibigi is also and especially the mother of a wise 7-year-old, third culture kid, podcast and book nerd, and a running enthusiast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/321 Bibigi’s website: https://thebeauvoirgroup.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Bibigi Haile (guest) = https://www.linkedin.com/in/bibigi-haile/ Related Podcast Episodes: Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox Episode 158: Dealing with Uncertainty and Fear When Public Speaking

I’ve been wanting to do an episode since last fall on what’s been going on in Iran with the huge protests by girls and women. This is a fascinating and important conversation about the power of women using their voices and how privileged we are in the U.S. and other democratic countries to be able to use our voices without fears of arrest or death. Last September, a young woman named Mahsa Amini died while in custody of Iran’s morality police after being detained for allegedly not adhering to the strict dress code. When news of what happened spread on social media, young women took to the streets to protest having to wear the hijab to cover their hair along with having to comply with many other strict and misogynistic rules. As the protests have grown and spread, the Iranian government has cracked down on protesters, including mass arrests, death sentences, and the execution of four young protesters. “The core and heart of this movement is really the revolutionary act of these women turning their head scarves into the most effective and most powerful weapon against religious dictatorship and deep layers of misogyny and patriarchy,” said Fatemeh Shams, a women’s rights activist and an assistant professor of Persian literature at the University of Pennsylvania, in a recent New York Times article. To help us understand what has been going on, I invited one of our Thought Leader Academy grads, Dr. Bibi Pirayesh, to share with us the history of Iran’s morality police and how revolutionary these protests by women are. Bibi was born in Iran and came to the United States with her family when she was a child. She’s been back to Iran a few times as an adult, so she also shares those experiences. This is the second episode in our podcast series for Women’s History Month. About My Guest: Dr. Bibinaz (Bibi) Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/320 Bibi’s website: https://www.laeducationaltherapy.com/ Recent New York Times article: Their Hair Long and Flowing or in Ponytails, Women in Iran Flaunt Their Locks Call to Action for Iran: https://freedomforiran.carrd.co/ Iranian women to follow on Instagram: Masih Alinejad = https://www.instagram.com/masih.alinejad/ Nazanin Boniadi = https://www.instagram.com/nazaninboniadi/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/ Related Podcast Episodes: Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox Episode 316: Education, A.I., and What It Means to Be Human with Dr. Bibi Pirayesh

We’re kicking off Women’s History Month here in the U.S. in the month of March. Of course, we champion and advocate for women every month and every week :-), but I do have some special episodes for you this month, starting with today’s. Last fall, I delivered a keynote address and as I was working on that talk, I was really thinking about what happens as women when we use our voices and the transformative power it can have. That’s what I’m going to share with you in today’s episode, including: What I hear from women about public speaking The 3 stages we go through when we use our voice Why many women stop at stage 1 How I got stuck in stage 2 What happens at stage 3 3 things we can do at the individual, collective, and structural level for ourselves and others About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/319 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 267: The Way to Gender Equality is through Public Speaking Episode 263: Finding the Emotional Heart of Your Message Episode 162: Why We're #ChoosingWomensVoices - and You Should Too

We are celebrating 6 years of the Speaking Your Brand podcast! To mark this milestone, I invited Diane Diaz, our lead speaking coach, to interview me. I know you’re going to enjoy our conversation! Diane and I talk about: Why I decided to start a podcast The benefits I’ve experienced (both for the business and personally) How my thought leadership has evolved How podcasting has increased my confidence Vulnerability hangovers And more! About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/318 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand

We’re going behind the scenes so you can hear how and why to integrate case studies into your presentations. My guest is Cherie Mylordis, who is currently in our Thought Leader Academy. Cherie and I have been working on her signature talk using our Signature Talk Canvas® framework (based on 3 acts). In this episode, Cherie and I talk about: Her thought leadership message and framework around a new way of working Why we decided to use case studies as the main content in Act 2 of her talk The benefit of using case studies for thought leadership talks Cherie’s experience as a leader helping to organize the Sydney 2000 Olympic Games Why Cherie decided to enroll in our Thought Leader Academy And more! About My Guest: Cherie Mylordis is a business transformation expert, leadership coach and speaker. As the founder of nextgenify, Cherie helps future-focused leaders innovate, transform and thrive with a unique, contemporary approach. She inspires her clients to think differently and achieve extraordinary outcomes beyond what they could have imagined. Cherie understands why many transformation programs fail and how to avoid it. She also recognises that uncertain times create enormous opportunities for innovation, new directions and courageous leadership. With a passion for leadership and organisational culture, Cherie follows inspiring case studies around the world and shares her insights with clients. Cherie is based in Sydney, Australia, and she works with clients around the world. Her track record spans top-tier consulting, large corporates, government departments and non-profits. She credits the five years spent organising the Sydney 2000 Olympic Games for shaping her approach to purpose-driven leadership and collaboration on a massive scale. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/317 Cherie’s website: www.nextgenify.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Cherie Mylordis = https://www.linkedin.com/in/cherie-mylordis Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

When ChatGPT came out at the end of 2022, one of the first industries to be instantly impacted was education. There were a lot of articles written bemoaning ChatGPT and schools announced they were banning the tool because students could use it to very easily and quickly write papers. Sure, there will always be students who want to find a way to do less work. But, what if there’s a way that A.I. tools like ChatGPT can be used to improve education and to allow students to learn in a new way? I knew that I had to have on the podcast Dr. Bibi Pirayesh to talk about this important topic. Bibi is an educational therapist and one of the smartest people I know. Get ready for a deep conversation! Bibi and I talk about: What the purpose of education is The current paradigm of education vs. what a new paradigm could look like How A.I. tools like ChatGPT can benefit students and their learning, including issues around social justice How I’m using ChatGPT in the university classes I teach and what students think about it What it means to be human This is the final episode in the current series on A.I. we’ve been doing for the past few weeks. (We’ll have more on A.I. in future episodes.) About My Guest: Dr. Bibinaz (Bibi) Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/316 Bibi’s website: https://www.laeducationaltherapy.com/ Bibi’s talk at our Brave. Bold. Beyond. Live Virtual Summit: https://youtu.be/A66uawV4CeY Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/ Related Podcast Episodes: Episode 314: Using ChatGPT and Image Generators to Enhance Your Content Episode 313: How to Thrive in the Age of A.I. Episode 173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh

We’re continuing our new podcast series on A.I. with my conversation with startup founder Dr. Elena Mechik. Elena was inspired after spending two months in the Brazilian rainforest to use technologies like blockchain and A.I. to provide transparency and accountability to solve challenges of the past using the technologies of the future. In our conversation, Elena and I talk about: How she’s using AI in her software and why What blockchain is and why it's important Her experience in the Brazilian rainforest and the work she did for her PhD How we see AI impacting society (the good and the bad) What it's like to be a female founder of a startup About My Guest: Dr Elena Mechik spent over five months in the rainforest of Brazil writing her PhD on climate change mitigation through sustainable conservation of tropical forests. In 2009, she founded an NGO to minimize poverty and protect the environment. In 2020, she founded INHUBBER, a SaaS solution for contract management, which uses blockchain and artificial intelligence technologies to reduce paper consumption at companies on the one hand and to create a total transparency of contractual relationships on the other. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/315 Elena’s website: https://inhubber.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Elena Mechik = https://www.linkedin.com/in/dr-elena-mechik Related Podcast Episodes: Episode 314: Using ChatGPT and Image Generators to Enhance Your Content Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox

Get ready for a fun episode where I share how I’ve been using A.I. tools like ChatGPT and image generators like Midjourney and DALL-E. You don’t have to be a techie or tech savvy to start trying them out. The key to thriving in the age of A.I. is to be proactive and adaptable. By embracing the technology, developing relevant skills, and staying informed, you can position yourself to take advantage of the many opportunities that A.I. has to offer. This is the second episode in our new podcast series on A.I. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/314 ChatGPT by OpenAI = https://chat.openai.com/ Ryan Reynolds’ Mint Mobile Ad using ChatGPT = https://youtu.be/_eHjifELI-k Image Generators: DALL-E = https://openai.com/dall-e-2/ Midjourney = https://midjourney.com/ Stable Diffusion = https://huggingface.co/spaces/stabilityai/stable-diffusion Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our email list: https://www.speakingyourbrand.com/join/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 313: How to Thrive in the Age of A.I. Episode 310: Trends in Public Speaking and Thought Leadership for 2023

This is the first episode in a new podcast series on A.I. (artificial intelligence) and what that means for us as entrepreneurs, content creators, speakers, and thought leaders. In the next few years, it’s very likely that up to 90% of the content we see online will have been artificially or synthetically created, from text to photos and images to audio and video. How will we know what’s real and what’s not? How can we double down on what makes us human? We used to think that our intelligence, cognitive abilities, even art and creativity were what made us human. This is no longer the case. In this episode, I make the case that we’re going to see a shift into what I’m calling the embodied economy and embodied experiences. I share with you 3 things you can start doing now to thrive in this new age of A.I. and set yourself apart as a speaker and thought leader. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we empower women entrepreneurs and professionals to confidently and effectively communicate their unique brand message and story to a wider audience. Our expert coaching and training services help our clients develop their thought leadership platforms and create compelling signature talks that inspire and influence others. We believe that by amplifying the voices of women and increasing their visibility, we work towards disrupting the status quo and driving positive change in the world. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/313/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person client retreat speaking intensive in Orlando at the end of February 2023: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 Episode 263: Finding the Emotional Heart of Your Message Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership

In the trends for 2023 episode I did 2 weeks ago, trend #3 was about the return and resurgence of in-person activities and events, which means more in-person speaking opportunities. (Btw, if you haven’t listened to the trends episode 310 yet, definitely do so. I’ve received great feedback from listeners and I’m going to be talking about each of the trends more in depth in future episodes.) When new women join our Thought Leader Academy, I ask them to share what they liked to do when they were young and most of them loved performing, whether in school plays, singing, or dancing. There’s definitely a connection between speaking and performance. However, once we start speaking for our business, we don’t see the connection between speaking and performing and we miss out on bringing performance elements into our presentations and speeches. You don’t need to sing and dance - unless you want to! - but there are things you can do to create a more immersive and memorable experience for your audience. At the end, I’ll share an embarrassing moment from a high school performance I was in. In this episode, I talk about: Different types of performances Why we love attending performances The importance of synchrony and collective effervescence as humans My top tips you can do as a speaker to incorporate performance elements - and the benefits of doing so If you would like to work together to improve your in-person speaking skills, we are hosting our 3-day speaking intensive in Orlando at the end of February 2023. Get all the details at https://www.speakingyourbrand.com/retreat/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/312/ New York Times article by Adam Grant: “There’s a Specific Kind of Joy We’ve Been Missing” Attend our in-person client retreat speaking intensive: https://www.speakingyourbrand.com/retreat/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox Episode 197: What We Can Learn as Speakers from ‘Hamilton’ with Carol Cox Episode 244: Behind the Scenes of My Recent Keynote with Carol Cox Episode 245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman Episode 246: Audience Engagement Strategies for In-Person Speaking with Ramona J. Smith

If you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our first in-person client retreat speaking intensive in Orlando, Florida, in April 2022 and it was incredible! We brought 12 women together to practice their speaking delivery skills (on a real stage!) and get professional videography they can use in their speaking reels. I asked two of the women who attended, Betsy Jordyn and Joy Spencer, to join me and Diane Diaz to talk about the experience. We talk about: Top takeaways from the the instruction and practice on delivering keynote speeches Favorite parts of the retreat How the retreat made them feel as speakers and thought leaders Our lessons as the hosts / planners of the retreat We are hosting another retreat! Join us in Orlando on February 27, February 28, and March 1st, 2023, for 3 full days of coaching, training, practice, and filming. Get all the details and apply at https://www.speakingyourbrand.com/retreat/. [This episode originally aired in April 2022, which was the audio from a LinkedIn Live. You can watch the video at https://www.linkedin.com/video/event/urn:li:ugcPost:6919241904681283584/.] About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/311/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Joy Spencer = https://www.linkedin.com/in/joy-spencer/ Betsy Jordyn = https://www.linkedin.com/in/betsy-jordyn/ Related Podcast Episodes: Episode 249: The Relationship Between Speaking and Performance with Carol Cox Episode 238: What’s IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

Happy New Year! This is the 5th year in a row I’ve done a trends episode for the start of the year. This may be the most important podcast episode I’ve done to date, as the trends I’m talking about will impact every business and every industry in profound ways, including the rise of A.I. tools; the shift from mass audiences and the attention economy to trust-based audiences and the imagination economy; and a renewed focus on local, in-person activities and business. What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. How do these trends impact our public speaking and thought leadership? As speakers and leaders, our talks and messages have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them. In this episode, you’ll learn 3 trends (and action steps for each) related to format, audience, and content that you can apply to your speaking and thought leadership, as well as to your visibility and marketing strategy in general. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/310/ Try ChatGPT: https://chat.openai.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 309: Year in Review: What Worked, What Didn’t, What’s Next with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

I’m taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, this podcast, and the business in general. 🎉 What we’re celebrating that went well this year ❌ Things we tried that did not go as well as we had wanted 💡 Larger lessons we’re taking from what worked and what didn’t 🎯 What we’re planning for 2023 I encourage you to use this template to reflect on and write down your own wins, experiments, lessons, and priorities. Enrollment is open for our next Thought Leader Academy group that starts in January. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/309/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person Client Retreat Speaking Intensive: https://www.speakingyourbrand.com/retreat/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker Episode 273: How to 10x Your Speaking Skills

This is a tour de force conversation about being a woman business owner and how to navigate changes in the economy that we’re all seeing and experiencing right now. My guest is Angela Guice, the founder of an Emmy-award-winning Los Angeles-based production company that has worked with clients like The Walt Disney Company, Netflix, Hulu, BET, Warner Media, NBCUniversal and DreamWorks. Angela and I worked together on creating her new keynote around the importance of personal branding and how your uniqueness, even what you may perceive as a weakness, is actually your strength. In this episode, Angela and I talk about: Her roots and why she wanted to work in Hollywood The weaknesses she perceived she had and how they turned out to be what set her apart The framework we created for her keynote How she’s navigated changes in the economy, from the impact of COVID on the filming business in 2020 to what she’s seeing now Specific things you can do now to thrive in your business About My Guest: Emmy-award-winning Angela Guice is Executive Producer and Founder of Los Angeles based production company, NUCONTEXT. Founded in 2006, Angela has built NUCONTEXT into one of the most sought-after production agencies in the entertainment marketing business, working with clients such as The Walt Disney Company, Netflix, Hulu, BET, Warner Media, NBCUniversal and DreamWorks. Over her 23 years in the business, Angela has collaborated with a veritable “who’s who” of Hollywood heavyweights such as Steven Spielberg, Robert Redford, Tyler Perry, Quentin Tarantino, Jennifer Aniston, Steve Martin, Amy Schumer, Kevin Hart, Will Ferrell, Lizzo, Taylor Swift, and The Kardashians, to name a few. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/308 Angela’s website: http://www.nucontext.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol Cox = https://www.linkedin.com/in/carolcox Angela Guice (guest) = https://www.instagram.com/angguice/ & https://www.instagram.com/nucontext Related Podcast Episodes: Episode 292: Your Net Worth is in Your Net Work with Colleen O’Mara and Jessie Nagel

I’m joined in this episode by one of our Thought Leader Academy grads, Heather Hausenblas, PhD. Heather has an impressive background as a health psychology expert, an international award-winning scientist, and a professor of health sciences. We met at an event I spoke at earlier this year and it was perfect timing because Heather had been wanting to make the shift from expert to thought leader. Heather and I talk about: Heather’s message around the importance of social health and social connections How she has made the shift into thought leadership with her presentation content The results she’s seen so far from the presentations she’s been giving Elements of her signature talk that we worked on together And more! About My Guest: Heather Hausenblas, PhD, is a health psychology expert, international award-winning scientist, public speaker, and best-selling author. Her research focuses on how our health habits affect our well-being. She is ranked in the top 1% of the most influential scientists in the world. Heather has published 7 books and over 110 peer-reviewed scientific articles. She frequently appears on podcasts and her work has been featured in magazines such as SELF, Real Simple, Women’s World, O The Oprah Magazine, and dozens more as well as in news publications such as The Times London and The Chicago Tribune. Heather is the CEO and Founder of Wellness Discovery Labs, a health behavior research company. Heather obtained her PhD from Western University in Canada. She was a faculty member and the Director of the Exercise Psychology Lab at the University of Florida, and she has served as a Scientific Advisor for nutrition, supplement, and health companies. She is currently a Professor of Health Sciences at Jacksonville University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/307 Heather’s website: www.wellnessdiscoverylabs.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Heather Hausenblas (guest) = https://www.linkedin.com/in/heather-hausenblas/ Related Podcast Episodes: Episode 302: Stellar Scholar Speaker Archetype with Kristen Albert, Ed.D. Episode 211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza

This is a fun and lively conversation about all things speaking, from what to charge to what makes a great TEDx talk to setting long-term goals. My guest is Dorie Clark, who is a keynote speaker, a top business thinker, and a bestselling author. Dorie has given 4 TEDx talks since 2015. Her most recent one this year currently has over 1.8 million views (!). I’ve been a fan of Dorie’s since reading her books, including The Long Game, Entrepreneurial You, Reinventing You, and Stand Out. Dorie and I talk about: Her goal of writing a musical that appears on Broadway (with my love of Hamilton, I had to start there) What it means to think and set long-term goals in a short-term world What makes a great TEDx talk (hint: it’s the opposite of what we do in our businesses) What to charge for speaking engagements And much more About My Guest: Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/306 Dorie’s website: https://www.dorieclark.com/ Dorie’s self-assessment tool = https://dorieclark.com/entrepreneur Dorie’s article “I’m an introvert and I’ve built a career around public speaking” Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dorie Clark (guest) = https://www.linkedin.com/in/doriec

This is the fourth and final episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Spellbinding Storyteller speaker archetype with my guest and Thought Leader Academy client Shannon Bumgarner. As a Spellbinding Storyteller: Your audience is captivated by your stories and they feel a real connection to you. You understand the power of sharing personal stories and being vulnerable - it's how you've learned to better understand yourself. You see what's happened to you as a way to share life lessons and help your audience realize they're not alone. Your big challenge? You love sharing stories so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action. Shannon and I talk about how she’s leveraged her strengths as a Spellbinding Storyteller plus what she’s learned about the power of using her voice and thought leadership. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. About My Guest: Shannon Bumgarner is a bold manufacturing professional and degreed engineer who challenges women in STEM and technical careers to transform themselves, industries, and communities. She’s the host of the Empowering Women in Industry podcast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/305 Shannon’s podcast Empowering Women in Industry: https://www.empoweringwomeninindustry.com/podcast Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Shannon Bumgarner (guest) = https://www.linkedin.com/in/shannonbumgarner/ Related Podcast Episodes: Episode 298: Women in STEM Panel: Ways to Use Your Voice and Build Thought Leadership Episode 297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox

This is the third episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Provocative Performer speaker archetype with my guest and Thought Leader Academy client Cara Houser. As a Provocative Performer: You’re outgoing, charismatic, and love to put on a show. The bigger the stage, the better. You're an entertainer at heart and love to incorporate acting, comedy, dancing, singing, props, and multimedia into your speeches and presentations. Your natural performance abilities and comfort on the stage make you a captivating speaker. You enjoy thinking of new, creative ways you can wow your audience. Your big challenge? You love performing so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action. Cara and I talk about how she’s leveraged her strengths as a Provocative Performer plus what she’s learned about the power of audience engagement and thought leadership. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. About My Guest: Cara Houser has spent 20 years learning how to survive and ultimately thrive in the ultra male real estate development business. By shifting her perspective, strategy, and approach, she rebuilt my career with far more autonomy and purpose. Learning that she had the power to set her own rules of engagement with the world was a watershed moment. She just had to learn how to use it. Now Cara designs and leads programs to help high impact women see their value, use their power, and get what they want in work and life. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/304 Cara’s website: https://www.carahouser.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol = https://www.linkedin.com/in/carolcox Cara (guest) = https://www.linkedin.com/in/caraehouser/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 249: The Relationship Between Speaking and Performance with Carol Cox

This is the second episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Fabulous Facilitator speaker archetype with my guest and Thought Leader Academy grad Susan Moe. As a Fabulous Facilitator: You’re a great teacher and listener and really good at helping people understand concepts and learn from each other. You enjoy speaking to smaller groups in a workshop setting where you can encourage participation and dialogue. Your empathetic nature allows you to identify connections among people. Rather than you being the provider of the solutions, you like to help people find the solutions together. Your big challenge? You're so inclined to give the floor to others that your audience misses out on the opportunity to learn more about you. Susan and I talk about how she’s leveraged her strengths as a Fabulous Facilitator plus what she’s learned about the power of incorporating personal stories into her talks and the results so far. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. About My Guest: Susan Moe is the founder of Ascended Presence, a coaching and training company that helps people live richer, more meaningful, and happier lives. Susan is an international clairvoyant reader, life coach, spiritual mentor, public speaker, and workshop facilitator. Through her readings and trainings, she empowers people to take ownership over their emotional well-being regardless of their external circumstances. Susan holds a Master’s degree in business from UC Irvine’s Paul Merage School of Business. She graduated Summa Cum Laude from California State University, Sacramento while having studied in Sweden her junior year at Uppsala University. She also graduated from CDM Spiritual Center’s advanced seminary program. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/303 Susan’s website: http://www.ascendedpresence.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Susan (guest) on LinkedIn = https://www.linkedin.com/in/susan-moe-580a1b2/ Susan (guest) on Instagram = https://www.instagram.com/ascendedpresence/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 264: The Role of Symbols and Metaphors in Our Stories with Susan Moe

This is the first episode in our new series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Stellar Scholar speaker archetype with my guest and Thought Leader Academy grad Kristen Albert, Ed.D. As a Stellar Scholar: Your presentations are value-packed with insights and expertise. You enjoy digging into the details. You have drive and ambition and you're always looking to improve and master something new. Your powerfully logical mind helps you identify connections and find solutions to even the most difficult of problems and you make things happen. Your big challenge? Sometimes you might be a bit too technical and tactical in your presentations by sticking only to the facts. Kristen and I talk about how she’s leveraged her strengths as a Stellar Scholar plus what she’s learned about the power of incorporating personal stories into her talks and the results so far. Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. About My Guest: Kristen (Kris) Albert, Ed.D. is the President and Lead coach of Turning Points LLC, the host of the online Turning Points Leadership Community, and the Turning Points in Leadership podcast. Kris holds a doctorate in leadership from the University of Delaware, a certificate in Ontological Coaching from the Newfield Network, and is a Certified Leadership Circle Profile practitioner. She is also a graduate of the Speaking Your Brand Thought Leader Academy. Kris believes that every one of us is not only capable of leading, but also responsible for leading positively within our spheres of influence. Throughout her entire career Kris has been dedicated to growing exceptional leaders – from the classroom to the board room, and everywhere in between. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/302 Kris’s website: https://www.liveworksatisfied.com/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz. Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Kristen (guest) on LinkedIn = https://www.linkedin.com/in/drkristenalbert/ Kristen (guest) on Instagram = https://www.instagram.com/drkalbert/ Related Podcast Episodes: Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

You’ve most likely heard of “imposter syndrome” and perhaps you’ve experienced it yourself. If so, you’re not alone! I hear from women we work with that they sometimes suffer from imposter syndrome, especially as they think about putting themselves out there in a bigger way. You’re going to learn a lot in my conversation with Melody Wilding, who has an impressive background as a best-selling author, a contributor to places like Harvard Business Review, and a LinkedIn Learning instructor. Melody and I talk about: What imposter syndrome is The various ways it can show up (one of these surprised me) How imposter syndrome has shown up for both of us Specific techniques we can use to lessen it How Melody was selected to be a LinkedIn Learning instructor and her tips for creating engaging video content About My Guest: Melody Wilding is the best-selling author of Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Recently named one of Business Insider’s Most Innovative Coaches for her groundbreaking work on “Sensitive Strivers”, her clients include CEOs, C-level executives, and managers at top Fortune 500 companies such as Google, Amazon, and JP Morgan, among others. Melody has been featured in The New York Times and Wall Street Journal and is a contributor to Harvard Business Review, Fast Company, Psychology Today, and Forbes. Melody is a licensed social worker with a masters from Columbia University and a professor of Human Behavior at Hunter College. Learn more at melodywilding.com About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/301 Melody’s website: https://melodywilding.com/ Melody’s LinkedIn Learning courses: https://melodywilding.com/courses/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol = https://www.linkedin.com/in/carolcox Melody (guest) = https://www.linkedin.com/in/melodywilding/ Related Podcast Episodes: Episode 298: Women in STEM Panel: Ways to Use Your Voice and Build Thought Leadership Episode 289: Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox Episode 260: Self-Doubt Happens: Here’s What I Do with Carol Cox

Do you know that one of the most powerful elements of your presentations is showcasing your own framework? Having your own framework differentiates you from others - you’re building your thought leadership and intellectual property. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. A framework helps your audience to remember you and your content - it also helps you to remember your own content! This applies to lead generation presentations, thought leadership talks, and keynotes - and how you use a framework will depend on the type of talk you’re giving. In this episode, you'll learn: What makes a good framework The process I use when I create new frameworks How I use frameworks in my presentations and webinars The steps you can take to start creating your own framework Tips on what *not* to do when creating your framework Lots of examples to guide and inspire you Join our Thought Leader Academy to create your signature talk and framework: https://www.speakingyourbrand.com/academy/ This is the audio from a live training I did on Crowdcast. You can watch the video at https://www.crowdcast.io/c/syb-frameworks/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/300/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 299: [Case Study] All the Ways You Can Leverage Your Own Framework with Amber De La Garza Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

If you already have a framework that you use in your business and presentations, you will get some new ideas in this conversation on ways to use your framework. If you don’t already have your own framework, you’ll be inspired to create one! My guest is Amber De La Garza, the Productivity Specialist. Amber has a unique framework she developed about 4 years ago that has been paying dividends ever since. Frameworks usually reflect the work you do with your clients to get them from results. Frameworks can also be representative of your overall approach to problem solving or innovation. Frameworks can oftentimes be represented as an acronym (such as our V.O.I.C.E. thought leadership model), an alliteration (the 3 C’s of…), a metaphor, or a visual shape (think Maslow’s hierarchy of needs or our Signature Talk Canvas®). In this episode, Amber and I talk about: What her framework is and why she developed it in the first place How her framework evolved The many ways Amber uses her framework in her business, including in some ways that may surprise you and that you’ll want to use too! How her framework has helped her land clients from her presentations and keynotes You’ll get so much out of our conversation! About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of Leverage Lab®. She helps business owners improve their time management and elevate their productivity to maximize profits, reduce stress, and make time for what matters most! About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/299 Get Amber’s free training “Take Back Your Time”: http://www.amberdelagarza.com/takebackyourtime/ Listen to Amber’s podcast “Productivity Straight Talk”: https://amberdelagarza.com/podcast/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Amber (guest) on LinkedIn = https://www.linkedin.com/in/amberdelagarza/ Amber (guest) on Instagram = https://www.instagram.com/amber_delagarza/ Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox Episode 222: Communicating Your Vision and Values to Your Team with Amber De La Garza

You won't want to miss this powerhouse panel of women in STEM sharing how they use their voices to advocate for change and build their thought leadership. Whether you're a woman in a STEM field or not, does it sometimes feel like you struggle to stand out, get your ideas heard, and have a bigger impact with the work you do? You have all the credentials and plenty of ideas, but perhaps you struggle with imposter syndrome and how to be seen in a crowded space? This can be common for women in male-dominated industries. But it’s so important to find a way to use your voice and build your thought leadership to create the impact you want and that the world needs. Join our lead speaking coach Diane Diaz for a live conversation with these 4 incredible women: Michelle Taylor, a recent graduate of our Thought Leader Academy, is a global supply chain executive with 28 years experience & achievements with large OEM manufacturing companies and an independent board director and public speaker. Dianna Deeney, also a graduate of our Thought Leader Academy, is president of Deeney Enterprises, LLC, an engineer, senior quality professional and speaker who hosts the Quality during Design podcast, co hosts episodes of Speaking of Reliability, publishes blogs, and is a contributing author of the book Quality Disrupted. Shannon Bumgarner, a graduate of our Master Your Speaking program (now the Thought Leader Academy), is a bold manufacturing professional and degreed engineer who challenges women in STEM and technical careers to transform themselves, industries, and communities. Dr. Nicole Rochester is a pediatrician, health equity consultant, professional health advocate, TEDx speaker, and the Founder/CEO of Your GPS Doc, LLC. You can watch the video at https://www.linkedin.com/video/event/urn:li:ugcPost:6972921857003917312/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/298/ Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz

Hi, I’m popping into your podcast feed to invite you to a brand new free live training I’m hosting on Wednesday, October 12 all about frameworks. I’m going to share with you How to Create Your Own Framework to Set Yourself Apart as a Speaker & Thought Leader. Go to https://www.speakingyourbrand.com/training and register today. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Having your own framework differentiates you from others - you’re building your thought leadership and intellectual property. A framework helps your audience to remember you and your content - it also helps you to remember your own content! This applies to lead generation presentations, thought leadership talks, and keynotes. You'll learn: What a framework is The process I use when I create new frameworks in SYB How I use frameworks in my presentations and webinars The steps you can take to start creating your own framework Tips on what *not* to do when creating your framework Lots of examples to guide and inspire you Join your host Carol Cox of Speaking Your Brand for this webinar. Be sure to ATTEND LIVE so you can ask questions and get our special bonus. Register at https://www.speakingyourbrand.com/training/.

How do you integrate your story into your talk and message? Which story should you choose? This is one of the main areas we work on with our clients in our Thought Leader Academy. Your personal story is one of the essential ingredients for your thought leadership and for your talks, whether you’re delivering a lead generation presentation, a keynote, or a TEDx talk. Join me and our coaches Diane Diaz and Joy Spencer as we talk about: Frameworks you can use to integrate your story The 3 essential ingredients a great story needs Examples from our own talks and from women we’ve worked with About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by two of our coaches, Diane Diaz and Joy Spencer. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/297 Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Mentioned: Public Narrative = https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf Tanya Golash-Boza’s TEDx talk = https://youtu.be/eakUZX-pRCQ Connect on LinkedIn: Carol = https://www.linkedin.com/in/carolcox Diane = https://www.linkedin.com/in/dianediaz Joy = https://www.linkedin.com/in/joy-spencer/ Related Podcast Episodes: Episode 284: Connecting Your Ideas into One Message with Cindy Rowe Episode 263: Finding the Emotional Heart of Your Message with Carol Cox Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]

On the podcast this month, we’re exploring different ways you can channel using your voice and building your thought leadership platform. In this episode, we’re diving into the impact and legacy you can have by writing op-eds. Did you know that most op-eds are only 650-850 words in length? You can do this! My guest is Princella Talley, who is a writer and speaker. In 2020, she was selected as a Public Voices Fellow of the OpEd Project and the Yale Program on Climate Change Communication. Princella and I talk about: The purpose of op-eds and why you would want to write one How Princella got into writing op-eds The elements that go into a good op-ed Two impactful op-eds she has written and the power of vulnerability and truth telling Handling backlash, sexism, and racism as a woman with a public voice What The OpEd Project is About My Guest: Princella Talley dived headfirst into her craft at age six when she would clip images out of magazines and paste them into her notebook as inspiration to create new stories. She won her first writing contest at 12 years young but couldn’t claim her prize because she was under 18. Today, with over 15 years of experience, Princella has built an impressive resume as a writer, ghostwriter, and editor. Princella's writing portfolio includes an array of content from magazines, initiatives, and companies. She has been a columnist for a variety of outlets including CBS Las Vegas and Las Vegas’ Guardian Liberty Voice and was contracted as an assistant editor by publications in the United States, South America, and throughout the Caribbean islands. In addition, she has conducted numerous celebrity interviews and worked on Grammy campaigns for award-winning artists. She has also written and published works on climate change and social entrepreneurship, ecotourism, and the role of AI in environmental conservation. In 2020, she was selected as a Public Voices Fellow of the OpEd Project and the Yale Program on Climate Change Communication. During the course of her fellowship year, her op-ed pieces and commentary were published in Grist, The Hill, Zora, World War Zero, The Urbanist, The Progressive, The Sacramento Bee, Quad City Times, Hawaii Tribune Herald, Killeen Daily Herald, The Chronicle, Herald News, Bangor Daily News, Merced Sun-Star,Times Herald-Record (Catskills Edition), Newsbug, and the Marietta Daily Journal. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/296/ Princella’s website: https://www.princella-talley.com/ Princella’s op-ed after the overturning of Roe v. Wade: https://inthesetimes.com/article/black-women-abortion-ban-roe-louisiana-universal-healthcare The Op-Ed Project: https://www.theopedproject.org/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Carol on Twitter = https://www.twitter.com/carolmorgancox Princella (guest) on Twitter = https://twitter.com/p_talley101 Related Podcast Episodes: Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series]

On the podcast this month, we’re exploring different ways you can channel using your voice. Last week, we talked about building your personal brand. Next week, we’re going to focus on the impact you can have by writing op-eds for newspapers and magazines. In this episode, we’re taking a look at creating and leading a community-based non-profit as a way to amplify your thought leadership. My guest is Arlene Blake, who’s the founder of Women on the Rise, a 501(c)3 organization based in Orlando, Florida. Arlene has built an incredible community, so I invited her to come on the podcast to share what she’s learned. Arlene and I talk about: Why she started her non-profit organization Women on the Rise The power of vulnerability and sharing personal stories to build trust and community The biggest leadership lessons Arlene has learned What Arlene looks for in the speakers she invites for her events, including where she finds them About My Guest: Bringing over two decades of excellence in key leadership positions, Arlene Blake is a charismatic entrepreneur, sales leader, and community relations professional with expertise in conceptualizing innovative strategies that captivates audiences and boost sales. As a strong believer in the power of teamwork, Arlene enjoys recruiting, building, and training top-performing professionals to identify opportunities and exceed targets. As a seasoned entrepreneur and the founder of Women on the Rise International, Inc., an organization with a vision to provide educational empowerment to women, Arlene prides herself on offering a platform where women can network, volunteer, and grow. During the last six years, she has dedicated her time to make this organization a pathway for women to recognize their talent and make advancement in their respective careers. In 2020, Arlene was featured in the Orlando Business Journal as a Woman Who Means Business, considered one of the highest honors in the Central Florida Business Community, and was named the runner-up of the Ms. Corporate America Mompreneur Competition. In 2021 she was listed as One of the Most Influential People in Orlando by Black Business Orlando, selected to be in the centennial class of Leadership Orlando, selected to be a part of Leadership Orange and most recently recognized as a 2022 Women of the Year by Orange Appeal Magazine. While she has only just begun, Arlene hopes to one day expand the mission of Women on the Rise International, Inc. to inspire, motivate, and empower women to break the glass ceiling and accomplish their personal goals across the globe. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/295/ Arlene’s organization Women on the Rise: https://www.wotrinc.org/ Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Arlene (guest) on LinkedIn = https://www.linkedin.com/in/arleneblake/ Related Podcast Episodes: Episode 237: The Power of Being Vulnerable with Your Personal Story with Cyndi Shifrel Episode 192: The Cure for Vulnerability Hangovers with Carol Cox