SW 252 - Viral Video & Dollar Beard Club with Chris Stoikos

Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz". Key Takeaways: [1:20] The creation of The Dollar Beard Club [4:15] The history of the rise of the beard culture [6:10] The impact viral videos have had on The Dollar Beard Club's success [10:10] Unconscious Content conference he's throwing to teach people to create viral videos [13:30] Dissecting the elements of viral videos [17:50] How you can tell a story in a 90 second video [20:10] Chris' background that led to his viral videos [21:40] How Chris writes his scripts for the videos and how much the videos have cost Resources Mentioned: www.dollarbeardclub.com www.unconsciouscontent.com www.chisstoikos.com www.finaldraft.com The Mastery of Self by Don Miguel Ruiz www.jotsome.com Instagram @cstoikos