
Speaking Of Wealth with Jason Hartman
513 episodes — Page 7 of 11
SW 213 - School for Startups with Jim Beach
Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started. [5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside." [10:17] Find out Jim's definition of entrepreneur that frees you [14:45] Learn what you actually have to have passion for to be a successful entrepreneur. [19:45] Hear how Jim's friend started a successful used car business with just $12,000 Mentioned in this episode:www.schoolforstartups.comSlicing Pie
SW 212 - DECIDE, The Ultimate Success Trigger with Jim Palmer.
Jim Palmer is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. He is a coach, speaker, and business-building expert. Jim recently wrote the book DECIDE:The Ultimate Success Trigger and talks to Jason on some of the key things you can learn in the book. On the episode, Jim talks on the importance of delegating your work, cleaning out your headtrash, and pushing through criticism. Key Takeaways: [2:20] Highly successful entrepreneurs make a decision and move forward with it. [5:11] If you wait too long and stay in 'squishyville', you will miss the opportunity. [7:55] How did Jim clear his headtrash? [12:15] Everybody has headtrash. [18:20] People will always criticize you. Brush it off and keep moving forward. [20:55] When is it a good time to get help? [22:45] Start small, hire a virtual assistant for ten hours a week. Mentioned In This Episode: http://www.decideforsuccessbook.com/
SW 211 - Steve Siebold on Speaking Skills, Mental Toughness & How Rich People Think
Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness. Key Takeaways: [1:20] How do rich people think? [4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce. [5:40] Anybody can adopt a rich mindset. It's not rocket science. [6:30] How can people be better public speakers? [9:35] Nobody is perfect and experienced speakers make mistakes all the time. [13:05] You're really doing two types of speeches in one. [14:50] Self-effacing humor is a great way to connect with the audience. [17:30] Steve and Jason talk about good public speakers in politics. [21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop. Mentioned In This Episode: http://speechworkshop.com/ http://freespeakingcourse.com/
SW 210 - Building a Strong Podcast Audience with The Real Brian
The Real Brian is the founder of Profitcast and Arrow Squad. Brian has a strong passion for podcasting and talks to Jason on the subject of growing your audience. He shares useful tips on how to build a loyal following, Twitter strategies you can use to grow your audience, and the different ways you can monetize your podcast. Key Takeaways: [1:30] Why the name 'The Real Brian'? [4:00] Brian and Daniel J. Lewis did a special episode about the subject of monetization. You can find it at http://www.profitcastuniverse.com/31. [7:10] Rob Cesternino makes $6,100 in Patreon donations. [11:45] You can monetize your podcast by reselling products. [15:05] Podcasters have also done well with premium content as a way to generate income. [20:50] If you have a loyal following of only 1,000 people, you can still make quite a bit of money. [27:30] Brian talks about Twitter strategies to increase your following. [31:05] Develop a clear idea of what you want to do with your podcast before you market yourself. [34:50] Final thoughts? Podcast on your passion. That's huge. Mentioned In This Episode: http://www.profitcastuniverse.com/ http://www.profitcastuniverse.com/31 https://www.patreon.com/ http://www.keithandthegirl.com/ https://manageflitter.com/
SW 209 - Are You Living or Existing? with Kimanzi Constable.
Kimanzi Constable has an amazing story to share with the audience. He is a writer for The Huffington Post, Entrepreneur Magazine, and much more. He is also the author of two books, Are you Living or Existing? And Tales of the Everyday Working Man and Woman. On the show, he shares his story with Jason on how he switched from being a bread delivery truck driver to an author, speaker, and consultant. He shares key tips on how to increase your following and live the life you've always wanted. Key Takeaways: [1:55] Kimanzi shares his story and background. [5:25] In Kimanzi's book, he shares stories of the everyday working man and woman. [6:58] Kimanzi read Amanda Hocking's success story in a USA Today magazine and was instantly inspired to become an author himself. [11:40] Kimanzi found great success in guest blogging and appearing in podcast interviews to expand his audience. [14:10] How did Kimanzi get all these guest post/podcast interview opportunities? [17:05] Don't get discouraged. Kimanzi was able to push through hardship because he had goals. [19:40] It's possible to live your dream. [21:05] Final business tips? Try to target larger websites to guest post on. [24:45] Kimanzi now consults companies how to improve their online presence. Mentioned In This Episode: http://www.48days.net/ http://kimanziconstable.com/ http://lanyrd.com/
SW 208 - Creating a Successful Podcast with Omar Zenhom from The $100 MBA.
Omar Zenhom is the host of The $100 MBA podcast, which won the iTunes award for The Best of iTunes 2014. He and his business partner, Nicole Baldinu, create quick ten minute daily podcasts. Omar talks about his background in education, how to successfully generate buzz for your new podcast, and much more on today's show. Key Takeaways: [2:15] The $100 MBA wasn't Omar's first podcast. [4:00] Omar's podcast balances quality between content and production really well. How does he do it? [6:45] Use your strengths to help people. [10:35] Omar was accepted into Wharton business school, but he left after a semester later. [13:20] Universities often have nothing to do with teaching or learning. [17:30] Both Omar and Jason hate listening to banter on podcasts. They want to hear the information quickly. [20:35] Omar talks about how he generated buzz for his podcast before it launched. [26:35] What's Omar's work flow? [29:50] Who listens to Omar's podcast? [34:50] Final tip? Define your own success. Mentioned In This Episode: http://100mba.net/ http://100mba.net/show http://100mba.net/free-course
SW 207 - Perfecting Your Business Systems with James Karl Butler
James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in. Key Takeaways: [2:05] Good systems are the key to growing your business rapidly. [3:40] James talks about the various moving parts needed for a successful business. [4:50] How do you develop a good lead generating system? [15:05] You need some kind of lead magnet that will attract your potential customer to your website. [18:35] How do you find good talent for your company? What's the hiring process? [23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking. [25:00] Crave out 90 minute blocks once a week to work on these very important systems. Mentioned In This Episode: The E-Myth by Michael Gerber Influence by Robert Cialdini http://soundlawsofsuccess.com/
SW 206 - Surviving the Shark Tank Application Process with Lori Cheek
Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks. Key Takeaways: [2:30] What is the Shark Tank application process? [5:30] Shark Tank requires you to produce a five minute video of yourself during the application process. [11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show. [13:55] Lori talks about what it was like facing the sharks. [18:00] What's Lori's business about? [19:40] Once the sharks heard Lori's numbers, they didn't want to go further. [23:00] Shark Tank doesn't take equity from your business anymore. [24:20] The day after the show aired, Lori received so many visitors on her website. [26:05] Where is Lori's business today?
SW 205 - Ways To Increase Engagement Through Visual Content with Kyle Gray
Kyle Gray talks on how our audience is constantly being bombarded by content, which is why we need to find creative new ways to grab their attention. He personally recommends using visuals elements like graphs, charts, and infographics to convey your message and get more exposure. He talks on how to create high-quality infographics for free to low-cost and much more on today's show. Key Takeaways: [1:40] People are looking for a story and don't want to read huge blocks of text. [2:30] How do we do visual content? [9:15] Graphs are actually pretty easy to make. [11:45] If you can afford it, have someone create a custom image for your blog. [13:35] Kyle prefers finding skilled artists on Dibbble. [16:05] Why is Buzzfeed so popular? [20:30] How should we label images or the files from an SEO perspective? Mentioned In This Episode: Skitch Jing Visme.co Visage.co http://www.maggieappleton.com/ Dribbble http://wpcurve.com/increase-engagement-through-visual-content/ WPCurve.com @KyleTheGray
SW 204 - Generate More Sales Using Video Sales Letters with Jon Benson.
Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. Key Takeaways: [2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. [8:55] Write to your audience like you're writing to a family member. [13:40] People love to back people who have strong voices and opinions. [17:50] Niche down on your topic and you will make more money. [21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. [24:00] What is modality marketing? [29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. [32:10] Jon has some special offers for Jason's audience. Mentioned In This Episode: HartmanMedia.com/VSL
SW 203 - Start Your Own Mastermind Group with Kathleen Gage
Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it. Key Takeaways: [2:30] What has Kathleen learned from being a participant of mastermind groups? [4:35] When people have to pay to be part of a mastermind group, they bring their A game with them. [14:00] Starting your own mastermind? Start small. [15:30] Talk to your colleagues who have already started masterminds. [19:15] There is no cookie cutter answer to how you should price your mastermind. [20:15] How should you structure the meetings? [23”30] Kathleen doesn't like large mastermind groups. She prefers them more intimate. Mentioned In This Episode: http://www.powerupforprofits.com/
SW 202 - Engage and Convert Your Podcast Listeners Into Income with Ben Krueger
Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way and it builds relationships. [5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? [9:45] Don't be afraid to turn some people off. [14:15] Develop a podcast the way you'd develop any friendship. [16:25] Ben shares direct response marketing tips to convert listeners into potential customers. [22:10] Jason loves Tucker Max's show notes. [29:00] Podcast between 17-22 minutes long works really well for listeners. Mentioned In This Episode: Influence by Robert Cialdini Auphonic.com Audio-Technica ATR2100 Microphone. Skype Call Recorder Pamela AuthorityEngine.com
SW 201 - Building a Loyal Listenership and Podcasting Best Practices with Brian Kane
Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show. Key Takeaways: [1:35] How can podcasters gain listener loyalty? Brian has five ways. [10:10] Jason finally started asking his listeners personally for reviews. [12:30] Find the common enemy with our listeners. [17:20] Give honest reviews on iTunes instead of five star reviews. [22:35] iTunes is implementing consequences for shows that have 'too many' reviews. [26:45] Brian has tips on how to reduce your filler words. [28:40] What's a good podcast format? [33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to. Mentioned In This Episode: http://www.wdwradio.com/ Made to Stick by Chip and Dan Heath ProfitCastUniverse.com
SW 200 - Rethink Common Problems by Thinking Sideways with Shane Snow
Introduction: Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. Key Takeaways: [2:40] What are some of the great hacks that innovators have done throughout history [6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way. [6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means. [11:30] How do you become important to an influencer? [18:05] What are some of the questions you can ask yourself to think differently? [23:50] Advice for people who want to become an entrepreneur? Join a startup. Mentioned In This Episode: Give and Take by Adam Grant. Contently.com ShaneSnow.com
SW 199 - Capture Your Audience with the Power of Webinars with Steven Essa
Introduction: Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. Key Takeaways: [1:35] Steven talks a little bit about his story. [5:40] Doing your webinars live brings a more natural message to the audience. [7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes. [14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. [21:00] Steven explains how he closes the deal in a webinar. [26:25] How do you get people to your webinar? [31:05] If you're getting more than a 10% conversion rate, your prices are too low. Mentioned In This Episode: SteveEssa.com
SW 198 - Mastering LinkedIn and Facebook Discussion Groups with Adam Hommey
Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling. Key Takeaways: [3:05] Why are discussion groups important? [6:10] The point of a discussion group is to build a tribe and a community. [10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group. [14:40] Instead of working off a theoretical avatar, you have the person right there in front of you. [20:30] On Facebook, don't add members to a discussion, invite them instead. [27:50] Just by being helpful in a group, Adam has made a lot of affiliate income. [33:20] Add me and message me is Adam's five magic words. Mentioned In This Episode: http://www.helpmywebsitesell.com/ http://www.businesscreatorsinstitute.com/ http://www.prweb.com/releases/2013/7/prweb10924908.htm Jason Parker's List Building Club Marketing Megaminds Internet Marketing Super Friends Business Dojo Your Virtual Assistants
SW 197 - Workboard Making Managers More Efficient with Deidre Paknad
CEO and co-founder of Workboard Deidre Paknad joins Jason Hartman on Speaking of Wealth show. Today's episode has Deidre explains and talk about her Workboard app which automatically helps line managers managed their team priorities, goals, reports and the metrics of the company into a simple to-do list as well as how to be a more efficient and better manager with their teams. Key Takeaways: 1:20 – The Workboard came to be when Deidre wondered why there wasn't an app to help managers be better at leadership and managing. 2:10 – What Workboard does is take a look at how to make managers better at leading their teams. 4:32 – Workboard automatically puts together a manager workload, so managers will have more time. 5:45 – Workboard helps make a very simple to-do list of defining what the goals and metrics are for the company. 8:19 – Deidre explains what she think are the most important stages of the work load setup. 12:32 – Workboard is bit like a project management tool, but it can do more than that. 15:00 – Workboard can prompt the manager to acknowledge and celebrate a teams effect on work and teams can also acknowledging each other work. 16:45 – Workboard is a free app that can help teams go faster and achieve great things with less effort. Mentioned in this episode: workboard.com @workboard inc
SW 196 - Online In a Day: a Great Way to do Websites with Zach Swinehart
Zach Swinehart founder of Online in a day joins Jason Hartman on the Speaking of Wealth. Zach talks about how Online in a day came about, the process of what it does for their clients, what kind of themes Zack uses for sites, and his advice on how to understand better and more about user experience on people's websites on today's episode. Key Takeaways: 1:29 – Zach talks about how Online in a day happened. 3:54 – Zach explains what the typical work schedule for the day looks like. 7:37 – Zach explains the development process of the designs that he does and what a child theme is. 9:03 – Zach talks about which web themes he would use depending on what type of site it is. 11:09 – Zach explains more about what he exactly does for clients. 12:18 – Zach shares some of his best tips on user experience. 16:09 – Zach advice is to learn how people use your site and also testing it. 18:35 – Zack gives a tip about properly analyzing your user visits. 21:28 – The pricing of Zach's services depends on which package you want. Mentioned in this episode: 99designs Entrepreneur On Fire onlineinaday.com zachswinehart.com
SW 195 - Learn about Newsjacking with David Meerman Scott
Jason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking. Key Takeaways: 1:25 – David talks about his reasons of why he wrote Marketing the Moon. 3:58 – David explains newsjacking by talking what Trent Silver did with his CashForPurses. 6:59 – David talks about how Joe Payne made a nine million blog post by newsjacking. 11:02 – David explains the importance about having relevant news to tie in your business. 15:14 – The most important tip about public speaking is telling stories to your audience. 18:09 – Conflict is essential for a captivating story telling without it people won't bother listening. 21:28 – David try to help people with their internal fear and conflict of social media by using stories. Mentioned in this episode: Marketing the Moon by David Meerman Scott Trent Silver's CashForPurses Joe Payne davidmeermanscott.com The New Rules of Selling
SW 194 - The Benefits of Heat Mapping with Brian Gruber
Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product. Key Takeaways: 2:14 – Heat mapping can show you which pages are the most visited and which ones are not. 3:13 – A poll is a quick question that can help you find out what your customer is thinking. 5:47 – Brian explains how the privacy of their product works. 7:56 – Brian explains more about different types of heat mapping. 11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website. 13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms. 15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions. 16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email. Mentioned in this episode: Behavior Tagging Form Analytics luckyorange.com
SW 193 - The Five Key Points to Funnel Marketing with Joseph Bushnell
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing. Key Takeaways: 2:00 – Joey gives a run down on the five key problem areas he looks at and helps with. 7:33 – LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options. 10:55 – Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites. 11:39 – Lead magnets nowadays need to stand out since people have seen almost everything. 13:14 – Market research is very important for creating noticeable lead magnets as well as compelling copywriting. 15:03 – Joey has done a lot of research to find the best copywriters which you can find more about on his blog. 17:31 – There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals. 18:36 – Getting case studies from previous clients will show potential customers they can trust you and buy from you. 21:25 – Joey explains more about his strategy of building market funnels in an easy step to step process. Mentioned in this episode: ClickFunnels LeadPages OptimizePress Rainmaker Platform http://www.josephbushnell.com/greatest-copywriters-copywriting-resources/ www.josephbushnell.com
SW 192 - Learn About Audvisor with co-founder Michael Martin
Jason Hartman invite Michael Martin on the Speaking of Wealth show to talk about Audvisor and what it is about. Michael Martin and his partner Rajesh Setty have developed a cool new app that helps people learn tidbits of advise within 3 minutes. Michael Martin does a deep dive into his app and also shares some tips for aspiring entrepreneurs who want to start their businesses. Key Takeaways: 2:20 – Our attention spans have dropped dramatically over the years and people don't have time to learn the skills they need in this rapidly moving economy. 6:50 – Michael explains why recommendation engines are tricky. 9:35 – Where did the Audvisor idea come from? 11:20 – Michael shares some advise to the listeners about how you can be more successful entrepreneurs. 12:50 – Michael talks about how he was able to get investors to support his app. 14:10 – What's Michael's thoughts on Silicon Valley? 17:50 – Please check out Audvisor and feel free to write reviews and share your thoughts on the app. Mentioned In This Episode: www.audvisor.com @Audvisor
SW 191 - How to book and be a better guest with Jessica Rhodes
Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show. Key Takeaways: 1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on. 5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet. 14:50 – At the end of the day, you want to be both a podcast host and also a guest. 22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host. 27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people. 28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th. 29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now. Mentioned In This Episode: InterviewConnections.com @JessRhodesESS InterviewConnections.TV
SW 190 - How To Build A Better Business With LinkedIn With Josh Turner
Josh Turner is invited on the Speaking of Wealth show to talk to Jason's listeners about the power of LinkedIn and how they can utilize it. He provides some very helpful tips on how you can been seen as a peer instead of a salesmen to your target prospects, why you should create your own LinkedIn group, and a lot more on today's episode. Key Takeaways: 1:00 – Josh focuses on LinkedIn B2B lead generation as well as webinars. 5:00 – Josh talks about the benefits of a premium LinkedIn membership. 8:30 – You have to be willing to put in the time to generate good leads. 14:30 – People want to relate to the person, not the business. 20:20 – Try to focus on specific niches as much as possible for greater webinar success. 21:50 – Josh recommends webinar platforms people can use. Mentioned In This Episode: http://www.gotomeeting.com/online/webinar http://webinarjam.com/ http://www.stealthseminar.com/fws-welcome-gate-1 http://linkedselling.com LinkedWebinar.com
SW 189 - Learn about Podcast Websites with Mark Asquith
Jason Hartman invites Mark Asquith on to the Speaking of Wealth show to talk about an up and coming product Mark is developing specifically for podcasters. The website is called Podcast Website and it goes into closed beta testing in February. It will soon be opened to the public for feedback and people who have already registration for the early bird preview will get a sneak peak into the service. Mark does a deep dive about Podcast Websites and how it can solve the many problems podcasters seem to have. Key Takeaways: 1:00 – Mark is partnering with John Lee Dumas to create Podcast Websites. 2:35 – Mark explains how he came up with Podcast Websites. 5:10 – You can manage your entire podcast right from your Wordpress interface. 8:30 – The plan is to make Podcast Websites completely flexible to your needs. 12:30 – Mark shares some cool features his team is currently working towards. 15:30 – Mark talks about his own podcast, Excellence Expected. 17:40 – Podcast Websites does plan to solve a lot of work flow issues podcasters face on a regular basis. Mentioned In This Episode: http://dmsqd.com/ https://podcastwebsites.com/ MeetMe.so/MarkAsquith http://www.scheduleonce.com/
SW 188 - Primal Branding with Patrick Hanlon
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Key Takeaways: 1:30 – Jason gives a short introduction of Patrick. 5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 8:45 – Patrick shares a neat story about Maxwell House coffee. 12:30 – Patrick talks about the non-believers or the 'opposites'. 17:10 – Do the creation stories work better when you're a larger business? 20:30 – America's brand is entrepreneurship. 25:10 – How do you apply Primal Branding to social media? 27:25 – Social Code is the name of the new book. Mentioned In This Episode: Primal Branding by Patrick Hanlon Social Code by Patrick Hanlon Simon Sinek TED Talk http://thinktopia.com/
SW 187 - Loyalty Programs for Small Businesses with Tom Caporaso
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode. Key Takeaways: 1:10 – Jason welcomes Tom on to the show. 1:20 – How can small businesses and entrepreneurs benefit from loyalty programs? 4:05 – What kind of loyalty programs are out there? 7:00 – Tom talks about FreeShipping.com 8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that. 9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key. 11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods. Mentioned In This Episode: ClarusMarketing.com FreeShipping.com ReturnSaver.com

SW 186 Valentine's Day Special - Dr. Gary Chapman: "The Five Love Languages"
Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language. “The Five Love Languages” are: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship. Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships. Please visit: http://www.jasonhartman.com/podcast. Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.
SW 185 - Incorporate a Loyalty Program Into Your Small Business with Jeff Berry
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode. Key Takeaway: 1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means. 1:45 – Jeff is currently located in Toronto. 4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program. 6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business. 9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs. 11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment. 15:30 – It's free to subscribe to Colloquy. Mentioned In This Episode: 500friends.com https://www.loyalty.com/ https://colloquy.com/
SW 184 - Speaking of Wealth with Jonathan Deutsch
Jonathan Deutsch joins Jason Hartman to talk about his company, Tumult, and product called Hype. And, explains how it can benefit people in graphic design. Key Takeaways 02:40 – HTML5 is use to render websites and also the language of the web. Tumult uses HTML5 into their tools. 03:56 – Hype is good for making interactive and animated websites and it's similar to PowerPoint and Keynote. 05:09 – Example for using Hype. 06:40 – La Presse has done some pretty interesting things with Hype. 09:10 – You can also use Hype for making out any type of card for people. 10:10 – Hype is desktop application for Mac and it using key frames to animate. 11:24 – You don't have to be very technical to use Hype. 11:58 – Go to Tumult to buy and HyperEdit is also a product that people can buy. Mentioned in this episode Tumult La Presse
SW 183 - Alex Gruntsev: PressReader – A World of Publications At Your Fingertips
Today’s Speaking of Wealth Show sees Jason Hartman talk to the Executive VP of PressReader, Alex Gruntsev. In a world where print media is rising and falling, and technology is constantly bettering itself, PressReader is the service that answers all of your wishes. Alex discusses what his company can offer to consumers world-wide, and also gives his opinion on the future of publishing and marketing industries. Key Takeaways 01.26 – Alex Gruntsev talks about the idea behind PressReader, a unique reading experience. 02.53 – The days of managing individual newspaper and magazine subscriptions are coming to an end. 07.27 – English language publications make up just a fraction of PressReader’s available stock, so take the chance to brush up on a foreign language too! 08.03 – The publishing industry is in a massive state of change, and now you no longer have to settle on just one publication. Feel free to pick and choose as much as you want. 11.17 – With music and film industries going digital, maybe it’s time print followed suit? 15.08 – Innovations in one area open up so many other opportunities for innovation in related markets and industries. 19.45 – To find out more and sign up, head to www.PressReader.com
SW 182 - Sramana Mitra: What it takes to succeed as an entrepreneur
Speaking of Wealth, today, focuses on the value and variation of incubator services. Jason Hartman speaks to Sramana Mitra, the Founder of One Million by One Million, who talks about what it means to be a part of a global virtual incubator and just what membership can offer you and your company to promote and stimulate growth in such an unstable world. Key Takeaways 01.50 – Sramana Mitra explains what sets One Million by One Million apart from other incubator services. 06.00 – Don’t be one of the 600,000 entrepreneurial businesses that falls apart every year. 06.48 – Take advantage of the chance to get involved with weekly online entrepreneurial seminars. 08.55 – Even if you don’t fit into the 1% of being fundable, all is not lost. 11.30 – In a world where networking and knowing the right people is so vital, getting involved in a large, evolving community can only be a good thing. 13.33 – Every year it seems that more businesses are being created to help ease the logistics of starting your own business. 16.28 – For more information about One Million by One Million and to access all of their free services, head to www.1Mby1M.com
SW 181 - Standing Out and Finding Your Niche With Demian Farnworth
In a world where everyone is trying to increase and improve their online presence, some insider know-how and a platform that does the hard work for you seems pretty appealing. Today’s Speaking of Wealth Show sees Jason Hartman speak to Demian Farnworth, Chief Writer of Copyblogger Media about web hosting, creating the best podcast possible and securing a keen, passionate audience. Key Takeaways 02.11 – In such a full stage, how do you make sure people hear you? 05.06 – The answers you’ll get are only as good as the questions you can ask. 10.00 – Challenge what people think and everyone will come away with a wider, fuller knowledge. 11.30 – Rainmaker is a platform designed for those who want to expand their media presence – hassle-free. 18.49 – Getting a strong following takes time. Stick at it and figure out what works for you. 22.40 – Find a way to monetize any fame you’ve got and it’ll be worth the effort. 24.58 – Infographics – only worth doing when you’ve got money to invest in the right designer. 31.36 – Make your asset pillars work by showing how versatile they can be through different media. 33.35 – For more information, head to www.Copyblogger.com, or Demian’s personal website, www.TheCopyBot.com Mentioned in this episode www.Dribble.com www.DeepDyve.com
SW 180 - Joan Sotkin: Control your emotions, improve your business style
Today’s guest is Jane Sotkin of Property Place, who provides her wisdom and insight into the tricky topic of emotions. She brings up the interesting idea that emotions are habits formed in childhood, but which if not kept in check, can seriously affect the way your brain works as an adult. Key Takeaways 02.52 – Joan Sotkin describes how her background led her to her current field of work. 05.50 – Such fundamental things as birth-order and number of siblings can have a huge impact on your psychology as an adult. 10.30 – It doesn’t matter how you process these emotions, but it is vital that you find a way that works for you. 17.10 – We think our lives are set in stone but they’re not. They’re always flexible and changeable. 22.30 – A big part of success is about sticking to what you believe and paying little attention to how others judge you. 27.26 – Find out more about Joan Sotkin and get access to some great resources at www.ProsperityPlace.com Mentioned in this episode Build Your Money Muscles by Joan Sotkin www.ProsperityPlace.com
SW 179 - Chris Guillebeau Talks Life, Career, Travel and Making it Work.
Today’s Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. Key Takeaways 02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights. 04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom. 10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that. 12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life. 16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful. 18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them. 21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real. 22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com 23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere. Mentioned in this episode The $100 Start Up by Chris Guillebeau The Happiness Pursuit by Chris Guillebeau www.TheMilesGuy.com The Lean Start Up by Eric Ries
SW 178 - The Complete Podcasting Low-Down with Freddie Mixell
Joining Jason Hartman on today’s Speaking of Wealth Show is fellow podcaster, Freddie Mixell. Freddie is something of a podcasting guru with his various websites, including the Podcasters’ Boot Camp. Today, he lets listeners into his ultimate top tips on podcasting, ranging from creating interesting content, how to get your podcast up and running, and how to work your way as high up iTunes’ charts as possible. Key Takeaways 02.56 – Freddie Mixell’s very first tip is fundamental: having an idea is great, but your podcast is nothing until you actually put in the effort to create it. 04.25 – The introduction of guests adds a new element to your show, and is great for increasing your audience. 05.25 – Social media, in its very nature, can help emerging podcasters in so many ways! 06.10 – iTunes lists and rankings are fuelled by ratings and reviews; take every chance to get those 09.48 – Every piece of information you give is important. Work out the tricks to filling in forms. 14.00 – Turn podcasting into a social experience and see your audience and following grow! 17.27 – Find out more from Freddie Mixel at www.PodcastersBootCamp.com Mentioned in this episode Podcasting: Good to Great by Jared Easley
SW 177- Internet Marketing with Ryan Moran
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business. Key Takeaways 03.58 – Passive income streams are always best when there’s no correlation between time invested and money gained. 06.02 – If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed. 10.01 – Ryan Moran gives some of his more specific strategies for success which worked for him. 16.13 – Look at what everyone else is doing and work out what you can do differently. 18.17 – Like with Google, there are a few key ways to working through Amazon’s algorithm. 22.22 – Before you even think about selling strategies, you need to ask some questions to optimize your product selection. 27.38 – Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose. 30.12 – The longer your vision of success, the more successful you will be. 31.48 – For more information about Ryan Moran, head to www.FreedomFastLane.com and search ‘Freedom Fast Lane’ in the iTunes store to access his podcast. Mentioned in this episode www.FreedomFastLane.com
SW 176 - Be More Persuasive with Kurt Mortensen
Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life. Key Takeaways: 3:30 – Everything we do and what we want comes from the ability to influence other people. 6:40 – Millionaires are more open to hearing what you have to say than the average joe. 10:15 – People believe charisma is born in people, but the truth it is learned. 15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple. 20:15 – How you word things is also a big factor to how you influence people. 24:00 – How do you change the mood of an audience? Kurt explains in this segment. 28:05 – Biggest problem for persuaders is that they push too much. 30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces. Mentioned In This Episode: http://www.persuasioniq.com/ http://www.kurtmortensen.com/
SW 175 - Best Practices In Lead Generation With Ken Wisnefski
Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix. Key Takeaways: 3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment. 6:20 – It's scary that Google has so much power. So many people rely on their business model. 9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now. 12:50 – However, Ken feels that you shouldn't abandon Google for Facebook. 16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where. 20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing. Mentioned In This Episode: http://www.webimax.com/
SW 174 - Corey Coates - Podcast Best Practices and Tips
Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. Key Takeaways: 2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 4:20 – With podcasting you can target a very specific audience on your own terms. 7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 12:37 – You don't need a large audience to be a successful podcaster. 15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone. 19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 28:15 – Having a lot of content available on a regular basis is what builds a great audience. 29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. Mentioned In This Episode: http://www.podfly.net/ overseasradio.com/ http://www.libsyn.com/ http://www.buzzsprout.com/
SW 173 Jason Van Orden Business Podcasting
When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it. Key Takeaways: 4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it. 9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there. 12:00 – Google didn't even know what podcasting was in early 2005. 15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't? 19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this. 25:00 – Jason V and Jason H both love Facebook ads. 28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes. 32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it. 34:25 – If you need to build a community for your business, just create a private Facebook group. Mentioned In This Episode: http://www.speakingofwealth.com/ http://www.jasonhartman.com/ http://www.internetbusinessmastery.com/
SW 172 - Justin Gilchrist Buying Online Businesses
Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business. Key Takeaways: 6:00 – A good online business should be at least 3 years old before a customer should purchase it. 8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers. 12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you. 15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is. 20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'. 22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements. 23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time. Mentioned In This Episode: www.youngwealth.com https://exitplan.co/digitally-wed https://centurica.com/
SW 171 - Brian Horn - The Authority Mindset and SEO for Podcasters
Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 14:40 – Focus on a specific market or niche. This helps you become an expert. 22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn http://authorityalchemy.com/ http://authoritykickstart.com/
SW 170 - Jeff DeGraff - Making Stone Soup: How to Jumpstart Innovation Teams
Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture. Key Takeaways: 1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it. 4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better. 7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule. 11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?” 15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now. 20:00 – DeGraff breaks down the four important elements that make innovation happen. 23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken. 27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once. 28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed.
SW 169 - YouTuber Lane Fournerat
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing. Key Takeaways: 3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand. 7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising. 10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views. 13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video. 14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you. 16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues. 0 0 1 146 837 Podfly Productions LLC 6 1 982 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} 17:30 – YouTube.com is a major player, because it's owned by Google. Mentioned In This Episode: YouTube.com/LaneVid YouTube.com/TheFunnyRats Canon PowerShot ELPH 330 Acorn E90 0 0 1 20 114 Podfly Productions LLC 1 1 133 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} RODE NTG-2 ShotGun Mic.
SW 168 Public Relations with Merilee Kern
Public Relations is an industry that most people in business are aware of, but often we don’t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today’s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry. Key Takeaways 02.00 – Many people in the Public Relations industry view their line of work as a balance between art and science. 04.05 – PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result. 07.00 – Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor. 09.40 – The risk associated with ‘publicity stunt’ style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly. 12.35 – Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility. 13.45 – As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists. 16.00 – When hiring a publicist, be sure to be diligent. You need to know what you’re getting and who their links are with. 18.15 – For more information on Merilee Kern’s own public relations network, head to www.kerncommunications.com 0 0 1 269 1535 Podfly Productions LLC 12 3 1801 14.0 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Tahoma; mso-ansi-language:EN-GB;} 19.00 – www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.

SW 167 Chris van Buren: LaunchMoxie, Joint Ventures and Affiliate Marketing
LaunchMoxie founder Chris van Buren is on today’s Speaking of Wealth Show to talk about what’s really going on in the worlds of joint ventures and affiliate marketing. He mentions some of the key points about why the marketplace as a whole is changing and developing, as well as giving advice on how to really make the most of your own marketing strategies, both for yourself and for your business partners. Key Takeaways 02.20 – In general terms, affiliate marketing works as a one-way transaction, while joint venture marketing is a two-directional affiliate model. 04.00 – The way that the Internet now works with so many followers and such a wide audience means that everybody is publishing something. 05.20 – The problem with the affiliate model is that companies want to make money selling their product, not selling yours. 06.50 - Affiliate models are dying out because they realize they can put themselves in a much better situation by creating their own products. 08.20 – In terms of digital media, platforms such as www.udemy.com and even Google Hangouts are paving the way. www.balboapress.com and www.bookbaby.com are some of the leading platforms for eBook publishing and all Mac users have access to high quality audio editing with Garage Band. 10.50 – Slightly more outdated, yet still used programs are public affiliate networks such as www.shareasale.com, www.clickbank.com and www.uk.cj.com. 13.06 – The two main obstacles people come up against in joint venture affiliation are: incompatibility in the size of the partners and incompatibility in the content of the partners. When making these connections on your own, be sure to look out for these incompatibilities because they will hinder your success. 18.00 – The way you approach a potential partner can make all the difference in your success at affiliation. 0 0 1 332 1894 Podfly Productions LLC 15 4 2222 14.0 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Tahoma; mso-ansi-language:EN-GB;} 20.00 – More information about Chris van Buren and his projects can be found at www.LaunchMoxie.com. Full Transcript at: http://speakingofwealth.com/audio-podcast/
SW 166 Izabela Russell: The Fundamentals of Audio Branding
Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image. Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies. Find out more about Izabela Russell at www.IzabelaRussell.com. Visit Music Radio Creative at www.MusicRadioCreative.com.
SoW 165 : Jennifer Paige on the Business of Music
With her casual grace and quiet confidence, Jennifer Paige seems the type person who can take virtually any excitement in stride. But when her single “Crush” climbed to No. 1 in 16 countries, selling more than 11 million copies worldwide and going 5x-platinum, even Paige admits that the speed of the song’s success caught her by surprise. Paige’s arrival at the top of the charts may have been sudden, but her life in music had been years in the making. She was introduced to all styles of music at an early age by her music-loving parents, and began playing piano at the age of 8. By 10, she was performing with her older brother in local coffeehouses and restaurants in her hometown of Marietta, Georgia. In high school, Paige studied Voice, Dance and Theater at the prestigious Cobb County Center for Excellence in the Performing Arts. Visit Jennifer's website at: www.JenniferPaige.com
SoW 164 Doug Tucker: Sales Commando
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling. Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries. Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai. Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure. Visit Sales Commando at www.sales-commando.com.