Episode 368
Catching fire: What goes viral and why? With Jonah Berger, PhD
Speaking of Psychology · American Psychological Association
February 25, 202641m 33s
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Show Notes
Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation.
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