112. "I want to be myself and want to be taken seriously."
Speak Your Truth and Look Good Doing It · Maria Cardozo
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Show Notes
🔑 Episode Summary
This episode is for the people who are building something real and powerful—but still find themselves shrinking to “look professional.”
If you’ve ever felt like being yourself might cost you credibility, or that showing your story could somehow make people take you less seriously... this one’s for you.
I talk about what professionalism actually means today, how trust is really built in the era we’re in, and why bringing yourself into your brand is not a risk—it’s an asset.
💭 In this episode, I talk about:
- What it feels like to grow into “new shoes” during a brand shoot (and why that’s a good thing)
- How corporate culture trained us to de-center ourselves and only highlight our skills
- Why trust isn’t just built through credentials anymore
- How values—like diversity, sourcing, and leadership—are influencing high-ticket sales
- The power of sharing just enough of your story to create emotional safety
- Why being great at your job and being fully expressed aren’t mutually exclusive
- How I’ve built a business without cold-pitching—by being human online
- Why emotional intelligence is just as important as technical skill when you’re offering services
💬 Quote to Remember:
“Being yourself is how you’re actually taken more seriously—because people trust you more. And when people trust you more, you get paid better.”
🔗 Resources & Links: