Raising the credibility of the coaching profession one coach at a time - Helen Isacke of TCD
In this next episode of Sparks Phil Rose talks to Helen Isacke about the world of coaching and how her business, the Trusted Coach Directory is supporting people looking for a coach. In this follow up to the previous episode (#17) we talk about why Helen
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Show Notes
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[0:30] The Professional Coach journey
The Trusted Coach Directory started in 2016
[3:00] Started with no intention of being a coaching body. There are 3 legs to the stool
[4:37] Raising the Credibility of a coach and raising the Profile of good Quality coaching
Help coaches to share their profile
Raising the credibility of good quality coaches
Raising the standard of coaching
[8:10] What is coaching
[9:00] Coaching vs Consultancy vs mentoring vs facilitation
[10:10] Business coaching
[10:50] Pure coaching - listening skills, awareness
What's brought you to where you are now?
What needs changing?
[11:10] Therapy vs counselling vs coaching
Coaching is often therapeutic
[12:20] CBT
NLP and coaching
Nancy Kline - Time to Think – example of anon directive approach to coaching
[13:45] Why set up TCD?
Looking for somewhere to promote Executive & Leadership coaches
[15:30] Currently recognises 5 Professional bodies
A of C
EMCC
APECS
ICF
IAPCM
[16:20] All UK coaches with UK addresses (could be worldwide but this is the current focus)
[17:30] What do coaches need to do to be part of TCD
Recognised coaching qualification
+500 hours formal coaching
3 years of Contracted hours
[19:18] Member of Pro Body
Showed commitment to the Profession
Taking part in coach training
[20:30] Who goes looking for coaching on the TCD
Career professionals
Directory can be found by anyone
HR managers / L&D manager
Company executives who want coaching!
[22:50] Once a coach is ‘trusted’ and develops their capability they help solve problems
[22:30] Credibility is key
Coaches are vetted and credible
100 coaches on Directory
3 month free trial offered to all new coaches.
[28:20] It takes time to get known in business and we are still ‘educating’ the world to what good quality coaching looks like
[29:20] ]TCD relationship with the Institute of Leadership and Management (ILM)
Virtual conference to support coaches
To help coaches build relationships
Directory is not: an associate model. It’s a directory where anyone can find a coach with confidence.
[30:35] TCD not just a dating site
Coaches Need to work to make yourself attractive to people looking by including things in their profile
[32:50] The TCD is about Quality Not Quantity
For coaches it’s about building community for example through twice weekly calls
[34:40] How do companies and individuals who are looking for a coach find the Trusted Coach Directory?
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Learn More: visit the Ignium https://www.igniumconsult.com/
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More about Helen Isacke and the Trusted Coach Directory https://trustedcoachdirectory.com/
Email [email protected]
Books Referenced in this episode:
Nancy Kline - Time to Think
https://www.amazon.co.uk/s?k=nancy+kline+time+to+think&ref=nb_sb_noss_1
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