Season 1 · Episode 17
Ep. 17 John Montgomery on How Branding Unlocks Funding
November 11, 202437m 13s
Audio is streamed directly from the publisher (redirect.zencastr.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
John Montgomery of Goodlab joins us for a lively conversation about the visual side of biotech – how a good (or bad!) brand shapes the entire organization, and what elements are necessary at different stages of business. We also discuss how “safe” branding isn’t always the safest option.
Topics
biotech communicationsbiotech marketingstorytellingcommunicationsmighty sparkentrepreneurialinsights