First Look! 👀 Not Just a Pretty Space, in discussion with MCM: "A nice space is a given, that's not what we judge success against"

🤖 How do we to combine human and AI capabilities to unlock the full potential of AI in workplace design? 📖 Why must designers must incorporate storytelling into their work to effectively communicate? Deepak Parmar, Design Director at MCM. Deepak’s outstanding career, launched from his BA Honors in Interior Design at Kingston University, then rapidly progressing into leadership roles at Claridge Architects, Morey Smith and Edge. The past 8 years has seen Deepak in the honourable position of Design Director for the award-winning, global practice, MCM Architecture. Emily Fiddes, Associate at MCM, Prior to entering the world of workplace design, Emily graduated from Northumbria University achieving Master of Architecture, Distinction in Architecture and a BA Honors 2:1 in Architecture. Entering IA Interior Architects as a junior designer, to becoming an associate and working on projects across EMEA, all within 4 short years. Emily then moved over as a senior workplace consultant at the award-winning, global practice, MCM Architecture. Here Emily has been focusing on client workplace strategy, spanning across tech giants, legal and financial through to public authority sectors.