Season 2 · Episode 212
Cómo el marketing salvó y reinvento a una empresa entera: el caso de Old Spice
Soy.Marketing · Mathias Pérez
July 9, 20252m 40s
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Show Notes
Old Spice reinventó su imagen con una campaña viral, pasando de marca obsoleta a ícono cultural gracias al poder del marketing estratégico.