Episode 225
IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More
Sounds Profitable · Bryan Barletta
December 19, 20234m 36s
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Show Notes
Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising OpportunityWhat Worked in 2023: Brands in Podcasting by Annalise NielsenYouTube postpones co-viewing measurement plan by Tim PetersonAd Trends In 2024: Digital Deceleration, AI Rising, More Ad-Supported Streaming…as for the rest of the news: Tink Media has launched Podcast Group Therapy to offer podcast marketing strategies in tight-knit online sessions capped at 10 participants, new Association of Online Publishers report shows subscription revenues are beginning growth to a flat digital publishing market in the UK, and Magellan AI publishes their top movers and shakers in podcast advertising for November.