Sounds Profitable

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer Study Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Is audio consumption on the decline? Certainly not for podcasts. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable.

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!Find links to every article mentioned and subscribe for the newsletter version at Sounds Proftiable.

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia.Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable!Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.