Episode 831
Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More
Sounds Profitable · Bryan Barletta
March 17, 20264m 38s
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Show Notes
Today in the business of podcasting:
- Table Read, a fiction podcast featuring award-winning actors performing unproduced film and TV scripts, completed its first-ever live recording at Podcast Movement Evolutions last week. Jack Levy has a new essay reflecting on how consistency and execution can elevate something from a tool to a medium all of its own.
- AdsWizz's Dave Sosson makes the case that audio is the missing piece in CTV strategy, citing studies showing retail campaigns combining audio and CTV produced a 12-point lift in aided recall over CTV alone, and automotive dealership campaigns adding streaming audio to CTV saw a 21.8% average gain in local market share.
- Media consulting firm Madison and Wall has revised its 2026 U.S. ad spend forecast up to 8.1% growth year-over-year, with digital audio projected to grow 4%.
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