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Chevy Silverado Walter the Cat (Part One)
Season 5 · Episode 103

Chevy Silverado Walter the Cat (Part One)

Sound in Marketing

July 19, 202213m 6s

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Show Notes

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about.

Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc 

Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 

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