ScareHouse Podcast 111: Over Caffeinated Chat with Rob Johnston About Social Media, Adapting, and Being Genuine with Your Audience

Scott Simmons and Katie “Dudders” hang out on a loading dock in Pittsburgh’s Strip District with Rob Johnston to talk about social media and the importance of being genuine with your audience.

Highlights:

• Rob, former ScareHouse Podcast host, reminisces about his favorite ScareHouse Podcast episodes
• Discussing the rise and fall of Vine
• Why Vine was such a great fit for Rob’s creative vision and how enjoyed the challenge
• Using old school techniques and humor to engage with today’s audience
• Rob’s one Vine that went horribly wrong
• Having to let things go in order to grow
• Rob talks about his most elaborate Vines and the clean up involved
• The importance of using customer data and analyzing engagement in haunt building and social media content creation
• Being relatable to your audience
• Rob talks about his coffee dumping Vine that turned into a gif sensation
• Trying to protect the content you’ve created in a social media world
• Why the top 20 content creators of Vine were responsible for its downfall
• What’s next for social media platforms
• ScareHouse and Rob’s big payoffs for taking a chance and changing to anticipate where their audiences are going
• Scott discusses The Simpsons and how they “got it” all those years ago
• The importance of being honest and genuine with your audience

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