📖 Want to Win as a Writer in the Hypersatured Attention Economy?
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Show Notes
Sol Luckman
Recently, on the heels of over decades of relative success as an indie author, I was having a conversation with a friend about the increasing difficulty of selling books in today’s hypersatured attention economy.
I pointed out that compared to traditional or even POD publishing, it’s possible to earn much more with fewer sales by offering one’s work on a platform such as Substack.
Case in point. Roughly two and a half years ago, I published the far-from-mainstream ebook of THE WORLD CULT & YOU exclusively here. You can see the approximated revenue since that time in the accompanying screenshot.
The ebook of THE WORLD CULT & YOU (to say nothing of the audiobook) easily outperformed industry norms for other ways of publishing and did so without any of the following:
• Book ads
• Paid promotion
• Influencer recommendations
• Public reviews
That means the figure in the above screenshot is pure profit from a single “fringe” ebook that would have had a hard time competing for mind share and wallet spend on Amazon—even in the (unlikely) case it managed to escape censorship or shadow banning.
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