SPaMCAST Special - Podcamp Toronto 2012 - Podcasting To A Niche Market

Well I guess this means I am another year older and wiser. I know the second part is true because I spent the weekend drinking out of the firehouse that is Podcamp Toronto 2012. I wish there were more events like podcamp where you can be immersed ideas, knowledge and wisdom for a day or two. I always emerge from these events enriched. There were a number of great presentations and I will revisit some of them on the blog in the next few days however I wanted to share my presentation. I hope to be back next year to both learn and hangout with my friends Luke and John! The copy from the brouchure: Podcasting To A Niche Market, Revisited or Podcasting To A Professional IT Audience Podcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the past five years is used to provide examples of the additional complication of reaching a niche audience. One example of a complication is having less knowledge about the audience due to professional complexity and geographic dispersion. Questions Answered 1. How can I grow the audience for a niche audience? 2. How can you use the professional journals to target your audience and interviewees? 3. Sales tool or knowledge transfer vehicle, which work?