Ad Fraud Engineering with Praneet Sharma and Shailin Dhar
Software Engineering Daily · softwareengineeringdaily.com
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Show Notes
Advertising fraud occurs when a brand pays for an advertisement online and that advertisement is shown to an automated bot account that has been created to view ads. Advertising fraud is rampant on the Internet. It’s not possible to know how much money is lost to ad fraud, but the costs are in the billions of dollars.
Praneet Sharma and Shailin Dhar are the founders of Method Media Intelligence, a company that builds solutions around improving advertising quality. In previous shows, Praneet and Shailin have described the online advertising ecosystem in detail. They have told stories of bot farms, replay attacks, and adtech companies.
In today’s episode, Praneet and Shailin return to the show to discuss how advertising fraud is getting worse–not better. Praneet and Shailin worked with BuzzFeed reporter Craig Silverman, who was a previous guest on the show to talk about his remarkable findings about mobile advertising fraud, which accounts for hundreds of millions of dollars in theft every year.