Season 1 · Episode 302
SocialChain x Primark: Behind the work
SocialMinds - A Social Media Marketing Podcast
October 27, 202529m 2s
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Show Notes
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion's biggest names into a cultural conversation starter.
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