SocialMinds - A Social Media Marketing Podcast

On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn's new video features for desktop users, and YouTube's latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, including the platform's CapCut clone and some changes to the grid. Finally, they break down how Meta's fact checking program, set to launch next month, will work. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City's head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok's imminent ban in the US. They cover everything that's happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they're ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: https://www.socialchain.com/social-minds/industry/the-tiktok-us-ban-everything-you-need-to-know/ Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Pinterest Predicts is the not-yet-trending report that fuels brands and marketers' plans - and consumers' wildest imaginations – every year. And, every year, we sit down with Pinterest's director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand's category, no matter your personal passions – this report is a non-negotiable for you to sink your teeth into. If you want to start and stay ahead of the curve, that is. You can find Pinterest Predicts 2025 here: https://business.pinterest.com/en-gb/pinterest-predicts/ And access and track Pinterest's wealth of search data and insights all year round right here: https://trends.pinterest.com/

On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia's social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube's latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

When the language learning app's owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn't look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn't shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping integration, and LinkedIn has some tips to get you optimising for mobile. Plus, YouTube wants to make it easier for you to partner with Shorts creators, and finally, microblogging platforms Bluesky and Threads have seen an uptick in usership following the US election. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space. Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021. Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce. Click below to watch the full session with insights including: How to diversify your digital footprint cost-effectively through testing Why listing your products on TikTok could be enough to get you started The benefits of letting influencers work across your sale funnel Download our key takeaways report from SocialMinds LIVE now.

The creator economy is barely twenty years old, but already, it's dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators out of everyday people sharing their stories. But if there's one thing creators know how to do, it's adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencers who made a name for themselves on YouTube have diversified their platforms and income streams as their audiences have grown with them. Play back the live podcast now and find out Nat and Amelia's tips for how brands, like creators, can thrive on social amid constant change. Expect to learn: Whether platforms or creators dictate the changes we see on social How to balance staying up to date with trends with creating a sustainable content strategy Why your brand should be partnering with creators across every social platform Download our key takeaways report from SocialMinds LIVE now.

This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE. For our second Mini Cini session at SocialMinds LIVE: Future Casting Social's Next 20, Jacinta sat down in conversation with our CMO Hannah Baker to give social marketers insight into what the future holds. Watch the session back now to find out: What Jacinta's learnt from over a decade working at the front lines of digital Why Gen Z talent are the "Swiss Army knives" of our marketing teams What marketers need to do right now to stay ahead next year Download our key takeaways report from SocialMinds LIVE now.

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that's the thinking behind Greene King's social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK's biggest pub retailer and brewer is clearly doing something right. In this episode from SocialMinds Live, discover how you can balance global brand building with leveraging local communities on social, including: How to empower your employees to be creators Why you should produce a framework for success (Hint: You don't want local teams sharing memes every day) What you can do to get buy-in from internal stakeholders Download our key takeaways report from SocialMinds LIVE now.

Social is no longer just about being social. It's a place where people buy, are entertained, become influenced or even find their dream job. And it's even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok. With so much change on the horizon, how can marketers make sense of social's evolving role in their broader marketing mix? There's no one better placed to answer this question than the platforms themselves. At SocialMinds LIVE: Future Casting Social's Next 20, senior marketing leaders from TikTok joined Meta and Reddit to discuss what the future feed looks like and how marketers can equip themselves for the next decade of social. Listen to this epsiode to discover evolving trends and features shaping the future of marketing, including: Why real people are the influencers of today and tomorrow How messaging platforms will become hot spots for advertising The benefits of immersing your brand in niche communities Download our key takeaways report from SocialMinds LIVE now.

Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison's director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much as help us, and how we as marketers can balance efficiency with a need to stay curious. In one of four live podcast sessions at SocialMinds LIVE: Future Casting Social's Next 20, Matt, Ric and Chelsea shared their insights on the practical ways AI can enhance your marketing strategy in 2025 and beyond. Listen to this podcast discover how AI can make you a better marketer with tips including: Why you should prevent simplicity from getting in the way of curiosity How to tap into an audience's empathy – a superpower we've never had before What it takes to become a whizz with AI

Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented. Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur? Catch up with the panel now and you'll learn: Amie's content hack that saved you time creating content and gives you more time building innovative ideas What 'brandformance' is and why it's top of the priority list for Surreal's marketing team in 2025 Claire's top tip for your internal teams to make your storytelling shine. You can also watch the full panel over on our website. https://www.socialchain.com/social-minds/insights/the-brand-panel-with-itv-studios-monzo-surreal-and-lick/ Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that'll help you get more people shopping in store. They also cover Facebook's facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest's Halloween report is here to give you inspo for your seasonal cotntent. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva's journey. Get in touch at [email protected]. Plus make sure you register for SocialMinds LIVE in Manchester while you can, as places are limited! Just head to socialchain.com/event.

Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media's brightest minds. Register for free at socialchain.com/event.

This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok's decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play for its increasingly popular Broadcast Channels. We're here to simply break it down for you. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Liquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creatives' bucket lists. It's taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that's turned a product into an entertainment property. In this episode we're joined by Liquid Death's VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]. Download your copy of our latest white paper here.

On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram's analytics changes that put views front and centre. We also cover YouTube's new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa's diving into SocialChain's brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn't be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram's exciting addition to Reels regarding audio and an update to its Collab Posts, plus X's decision to introduce downvotes and Pinterest's new AI image editing tool. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

If you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn't join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers' agency, Helen Dutson, and RNIB's social media officer Holly Tuke, who's registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who's doing it well, and how platforms can improve their features. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on the platform. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Oatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly's provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we're joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won't write TOV guidelines (I know, I know) and how they're approaching social reactive and creator partnerships after watching the rest of us do it first. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja's fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain's head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Measuring social's effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media's KPIs often seem disconnected to marketing effectiveness principles. That's what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

In this instalment of Social in Six, we're joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok's new crackdown on AI generated content, Instagram's plan to grow Threads' userbase further, and what Adam Mosseri had to say on Reels best practice. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There's no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain's executive creator director. But here's the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone's favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This week on Social in Six, we're talking about Instagram's latest move into collaborative social, with Blend, TikTok's push into shopping ads and search, and YouTube's focus on creator-led shopping. Elsewhere, Facebook's rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don't care about product-focused posts isn't true. What today's guest says, is they don't care by default. Doesn't mean you can't make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal's product posts and ads make people care - as do Innocent's. So in this episode, we're on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps 'story', why "soft outrage" often equals success, and how you're probably breaking that promise you made to humanise your brand. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] https://creators.riverside.fm/SocialMindsPodcast

SocialMinds Live is back, and we're heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today's Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn't care when you published your post, only what you're talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram's Creator Marketplace getting a global rollout, all the new ad tools with Meta's Advantage+ update, and Elon Musk's plan to hide likes, replies and reposts from view in the feed. Keep listening until the end of the episode to hear our news about SocialMinds Live returning for 2024, or click here for more information on how to register. Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren't already, since then, the group has surpassed heights that most creators only dream of. In this episode, we're joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don't get burnout, why Jordan's team sat down last year and agreed to put brand building before brand deals, and what Covid really did to the creator landscape - as the industry wrestles to catch up with the consequences. This is the side of Sidemen you don't hear about, and is a must-listen for anyone interested in influencer-dom. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we're talking all about Instagram's latest peek at TikTok's homework, Meta's new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok's culture, TikTok's new shortcut set to dominate search for Gen Z, and LinkedIn's latest feature to turn your web visitors into paying customers. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast https://creators.riverside.fm/SocialMindsPodcast

Booking.com is the first port of call for many a traveller when they've got a trip to plan. But it isn't the only online travel agency out there. So how is it staying ahead of the game? On today's episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing 'travel porn' with ownable, distinctive content. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Social in Six is back for the new year, and already there's lots to talk about. This time we're sharing TikTok's new AI chatbot that'll give you content ideas, why it's important for Threads to have a write API, and the first stage of Google's cookiepocalypse set into motion. We also talk about TikTok's commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

The crystal ball is out once more as we're joined by Pinterest's director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year's Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we'll see everything from food to décor go tropical, to making a racket, where badminton's popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year's SocialMinds interviews. It's impossible to pick favourites from every expert we've chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]. Links to each interview featured in today's episode: Mob - Jake Gauntlett Doing Things Media – Scott Dunn Rory Sutherland – Ogilvy Hootsuite – Billy Jones Formula 1 – Sam Baker

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we're joined by Jake Gauntlett, Mob's head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

In this week's Social in Six, we're talking about Meta's ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube's big plan to have you see more Shorts. We also discuss X's continued throttling of external links, Meta's commerce partnership with Amazon, and Threads' long-awaited arrival in the EU (complete with a new feature). G ot a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer's recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit's head of international marketing Yvonne Quinn, says that's because there's simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we talk about the new features Threads is adding (that you've seen before), YouTube's latest update to Community Posts, and X's plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok's API changes for third-party posting, and the updates to Meta's generative AI Ads tool. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].

SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinterest and Sidemen last week. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

It's time for Social in Six and this week we're bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok's new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This time on Social in Six, we're breaking down a new default TikTok Ads setting, the most recent advice from YouTube on Shorts, and X (Twitter)'s foray into in-app jobs listings. We also discuss Reddit's new ad measurement tools and its increase of 66 interest targeting options to 152, LinkedIn's algorithm change and what it means for your engagement, and how to track creator campaigns in Meta's Ads Library. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn't achieve his success solo. Behind him, and a portfolio of several other creators in the industry's top 10%, sits management, a media consultant, and business partner all rolled into one. Today's guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate creators to promote a brand's product or business, when they can build their own? In this, expect insight on how to work within new creator expectations, what tips the scale between another average influencer and the next big thing, and what led to one kid's autotuned outburst shifting the global corn market. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

In September, Social Minds goes from studio to stage. That's right - we're coming to a theatre near you. And this episode is your invitation to our very first live, in-person event. Meet and hear from your favourite guests including those from Ryanair, Pinterest, Monzo, and more - all under one roof. The best part? It's free. Listen for more info on the event and how to attend, and then click this link: www.socialchain.com/uk/event