Ep. 042 - Licensing Virality: Understanding the Peaks and Pitfalls of Video's Democratisation
SocialMinds - A Social Media Marketing Podcast · Social Chain
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Show Notes
Social has irreversibly changed the way news is broken; publishers now rely on user-generated content for on-the-ground video and photo reporting. But what does that mean for the health of information and the content we consume? In episode 042 of Social Minds, we're joined by Jon Cornwell, co-founder and CEO of Newsflare—a company which licenses viral and breaking news videos to media and news organisations globally. In this, we discuss Facebook's treatment of publishers, the democratisation of editorial video as well as what the future has in store for different video formats such as LIVE and long-form episodic content. We also cover the EU's new directive, Articles 13 and 11, also known as the meme ban and link tax respectively, and what these new laws will mean for aggregators of social-first video content.