Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking
SocialMinds - A Social Media Marketing Podcast · Social Chain
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Show Notes
Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. But short of being put off, brands continue to blindly pump billions into influencer marketing. Social Chain head of influencer talent, Tom Peters, claims brands still aren't asking the right questions on credibility or challenging ROI. And without adequate action from the platforms, it's up to agencies to educate brands on how to improve the integrity, transparency and measurement of influencer marketing.