Why Your People Are the Secret to B2B Social Media Wins
Social Pros Podcast · Convince and Convert
October 19, 201841m 36s
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Show Notes
Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why social data is just as valuable for B2B as it is for B2C
- Where to start with B2B social listening
- How influencer marketing works in B2B social
- Why businesses should be empowering employees to be storytellers
- How to build trust with customers
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.