Why Brands Need to Think Like a Creator

Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros.

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• ICUC

Full Episode Details

When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.

That's why Maverick Content Studio Founder Eric Gray says it's time marketers learn valuable lessons from creators and start making simpler, more compelling content.

Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos and tells us why social pros should fight their fears and showcase their personalities.

And here's some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you're good to go!

In This Episode:

• 2:33 - What Eric has been doing since leaving Universal Parks & Resorts
• 4:12 - Eric's take on current events in social
• 8:16 - Why social first is a good marketing tactic
• 15:33 - Creating compelling content has never been easier
• 16:34 - Should you test ideas with influencers?
• 18:33 - The best practices brands should leverage from creators
• 22:02 - Why action beats perfection on social
• 26:12 - Eric's impact on social at Universal Parks & Resorts
• 29:50 - Discussing Radical Content
• 32:14 - Eric's Final Two

Resources

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Connect with Eric on LinkedIn
• Follow Eric on Twitter/X
• Visit the Maverick Content Studio website
• Find out more about Radical Content

Eric's Previous Appearance:

• How Universal Parks & Resorts Creates In-Park Social Moments (2022)

Visit SocialPros.com for more insights from your favorite social media marketers.