The Role of Agencies in a World Where Paid Social Dominates
Social Pros Podcast · Convince and Convert
March 22, 201927m 52s
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Show Notes
Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (bit.ly/jaysays)
- Pattern 89 (pattern89.com/socialpros)
In This Episode
- 10:35 - What businesses should do less of when it comes to marketing.
- 13:42 - What's ahead for influencer marketing.
- 15:32 - Why the future of live video as a marketing tool is bright.
- 17:53 - Predictions on whether or not businesses will still be running organic social media in three years.
- 19:12 - How Eric bought his marketing agency for just two dollars.
- 23:30 - How a "content sprouting" technique helps you stay competitive in a content-saturated environment.
Resources
- Get the new State of Marketing report for free from Salesforce here.
- Transform your paid social with the results-driven AI platform Pattern89.
- Hear more from Eric Siu and Neil Patel on the Marketing School Podcast.
- Listen to Eric Siu's Growth Everywhere podcast here.
Visit SocialPros.com for more insights from your favorite social media marketers.