Make Your Social Soar With These Laws of Brand Storytelling
Social Pros Podcast · Convince and Convert
December 14, 201838m 27s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why storytelling has become more than just advertising
- How influencer marketing has affected the way businesses tell stories
- Why storytelling isn't just for B2C
- Why your strategy shouldn't center around a single platform or channel
- Why your reactive and proactive social channels should be consistent
- How to balance your internal culture with the various cultures of your customers in storytelling
- How to adapt successful practices without copying other brands
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.