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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Social Pros Podcast · Convince and Convert

July 12, 20131h 1m

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Show Notes

Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter.

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